Another great piece of end-to-end storytelling and design. We've been working with BetaGlue Therapeutics to relaunch their brand and technology. Our Creative Director, Tom Gaul, had this to say: "We wanted to create a minimal approach that favoured design principles including clean lines, objectivity and simplicity. The overriding ethos was to present information clearly, measured against the classic Dieter Rams mantra 'good design is as little design as possible'. A versatile grid system composes the content, the use of white space and bold typography is key to help to create uncluttered layouts. Our colour palette is deliberately limited also, a striking vivid green used as the primary lead with softer tones to compliment the brand, all of this aids recognition and allows BetaGlue to stand distinctively in their space across any format." 💉
BetaGlue is rebranded as BetaGlue Therapeutics and its novel radiotherapy platform named YntraDose. Check out our new website at www.betaglue.com featuring the technology, clinical data, the pipeline, what the clinicians say and much much more. A big thank you to the team at Cohesion Labs for helping us make this happen! Colin Story Pietro Bubba Bello Gianluca De Danieli MD PhD MSc Betty Polikar Gaia Bisaccioni Pieter Janssen Salvatore Calabrese Panakes Partners Innogest Capital LIFTT Craig Stockwell Kat Arney Cohesion Labs #betaglue #yntradose #radiotherapy #oncology #innovation
