CōLab reposted this
We sat down with Addepar’s Chief Marketing Officer, Meagan Ward, to discuss how storytelling – whether it’s shaping media narratives, grappling with brand and identity, or designing marketing campaigns – has played an essential role in the company’s success. In our latest blog post, Meagan shares the ins and outs of her role and how working with WestCap’s in-house creative team, CōLab, has boosted Addepar’s storytelling powers. https://lnkd.in/d5vkjBju
