Digital Advertising & Marketing Leader | Data Specialist | Chartered Marketer, FCIM | Racecar Driver
In a year where data is severely impacted by cookie deprecation, being able to understand trending data and consumer activity is of paramount importance. At Teads, we're analysing 160bn daily contextual signals from over 3,000 websites a day and synthesising them into key trends and actionable insights.
We're recapping the pivotal media moments from the second quarter of 2023 in our Contextual Chronicles from Teads' Media Barometer! We've sifted through data from over 3,000+ of our premium content partners to uncover global media consumption moments of heightened consumer engagement. What type of ads captivated consumers in Q2? April began with news about SPACEX, showcasing how digital giants are reshaping our media consumption. By May, Beyoncé’s Renaissance Tour evolved into a cultural sensation, intertwining family gossip, technology, and fine art. And finally, in June surged around the Donald Trump indictment, which underscored the profound impact this major political event had on media narratives and public discourse. Dive into detailed insights and explore how these trends are shaping the media world. Explore more 2023 findings here >> https://hubs.li/Q02d17cp0 Read the press from MediaPost >> https://hubs.li/Q02dBZwm0 #Contextual #ContextualTargeting #Cookieless #Data #Trends #2023year #YIR #Yearinreview #Datasuite #MediaInsights #MediaTrends #Beyonce #AI #USOpen #formula1 #Wimbledon #GenAI #SpaceX #Barbie #HBO #Fandoms #Superbowl #Politics #2024trends #U2 #Rollingstones #TaylorSwift #Tennis #Womensworldcup #Worldcup #Olympics #EuroCup