ColdIQ’s Post

The tech stack that runs our 7-figure outbound agency: 1️⃣ Content LinkedIn is our top place for inbound leads. I use Canva to create my carousels and Taplio for post ideas (it’s also great for scheduling and analytics). We’re now expanding to YouTube (using Tella to record) and started writing bi-weekly articles for SEO (that Surfer helps optimize). Our weekly newsletter goes out every Wednesday through beehiiv. 2️⃣ Outbound I use RB2B (coldiq.com/tools/rb2b) to identify my website visitors. Depending on the page they were on and their firmographics profile, you can - [1] send them automated emails with Instantly: coldiq.com/tools/instantly - [2] connect with them on LinkedIn via HeyReach: coldiq.com/tools/heyreach - [3] do both these things (+ voice notes!) with lemlist: coldiq.com/tools/lemlist Depending on clients’ requirements & preferences, we use: - data platforms such as Prospeo, FullEnrich (ai.coldiq.com/fullenrich), LeadMagic & Clay (coldiq.com/tools/clay) - ai models (OpenAI’s ChatGPT, Anthropic’s Claude) to research our prospects & personalize our emails. - sending engagement platforms such as Instantly (best for all-in-one emailing) or lemlist (best at multichannel outreach) - a custom deliverability infrastructure that’s usually a mix of Outlook & Gmail inboxes (this can be facilitated through Instantly’s new deliverability infrastructure. Seems that Lemlist is following suit there, too 👀) 3️⃣ Agency Management We use Airtable as our Agency Operation System and a mix of n8n & Make for internal automation. We usually map these out on Puzzle for a high-level overview of our processes. Most of our meetings are on Google, and the team communicates via Slack (exception being Alex Vacca calling me on WhatsApp when he feels I didn’t reply fast enough 😆). 4️⃣ Sales Most deals we close are booked through our Hubspot calendar on our Webflow website. We use Attention (coldiq.com/tools/attention) to record meetings & take notes, and send proposals with Qwilr. Once the deal closes, we send the contract through PandaDoc and accept most payments via Stripe, which are deposited into our Mercury account. P.S: We launched an accelerator program in which we teach exactly how we currently run campaigns for 45+ b2b companies. 👉 More info right here: ai.coldiq.com/accelerator (https://lnkd.in/ef7hCuzw)

12-step guide to get started with cold outbound Strategy & Setup Steps 1. Define your accounts' Ideal Customer Profile (ICP), considering factors like industry, company size, location, etc., and identify your ideal buyer persona. 2. Measure the total addressable market (TAM) of your ICP. 3. Plan your required cold email infrastructure, aiming for 20-30 emails per day per mailbox and three mailboxes per domain. Maildoso will handle all DNS setups for you, allowing you to start your 2-3 week warmup with the one-click Smartlead integration. 4. Develop an innovative, compelling offer with 5-10 different value propositions to test. Ensure that your offer doesn't appear to be a service that can be easily outsourced. 5. Brainstorm and create lead magnets for each value proposition. 6. Complement your outbound campaign with a content strategy. Define 8-10 subcategories to post consistently and daily across all channels. Data Steps 7. Source your ICP accounts in Apollo.io and enrich the data. Create an accounts table in Clay, exploring the various data sources available according to your needs. 8. Build a people table in Clay to identify your buyer personas, and enrich their email data using Clay's waterfall method. Copywriting Steps 9. Within your Clay people table, create a specific view for copywriting and generate hyper-personalized variables using the OpenAI integration. 10. Create a four-email sequence with one variant per value proposition to test. Refine your email copy using the free online coach Twain.ai. 11. Craft a relevant opening line and compelling messages for your 5-10 value propositions. Sequencing Steps 12. Use the "Send to Smartlead Campaign" column in Clay to initiate your outreach campaign. What are your thoughts on these 12-step guide?

An Overview of Premier AI-Driven B2B Marketing Technologies AI writing assistants, text-to-speech technologies, and AI-driven video and image creation tools, each competing within its niche: 1. ChatGPT: A versatile tool likened to a Swiss Army knife for AI in marketing 2. Jasper: Tailored as a content creation assistant for B2B marketers 3. Surfer SEO: Combines AI writing support with SEO optimization 4. AdCreative.ai: Aids digital marketers in ad creation 5. HubSpot AI: Integrates AI into a comprehensive marketing automation platform 6. Keyplay: Excellently builds and scores target account lists 7. Seamless.AI: Focuses on generating B2B leads 8. Synthesia: Offers AI video creation for streamlined content production 9. HeyGen: Specializes in AI video personalization for marketing and sales 10. Grammarly: An essential AI tool for any B2B marketer for writing assistance Detailed Insights on Selected Tools: ChatGPT: A cornerstone for marketers to integrate AI, ChatGPT is immensely versatile, supporting content creation, data analysis, and strategy refinement. Pricing starts at $20/month for GPT-4 access, with a free version available. Jasper: Jasper excels in simplifying content creation, offering templates for various marketing materials. Its effectiveness particularly shines in social media ad copy. Pricing begins at $39/month, with a 7-day free trial. Surfer SEO: This tool aids in crafting SEO-optimized content, blending writing assistance with SEO tools. Despite its competitive pricing, it sometimes offers irrelevant suggestions. Prices start at $69/month, also with a free trial. AdCreative.ai: Distinguished by its comprehensive ad creation capabilities, it combines strategies, creatives, and audience targeting. However, it sometimes presents discrepancies in performance scoring. A free 7-day trial is available, with paid plans starting at $15/month. HubSpot AI: Offering a suite of AI tools, HubSpot aims to simplify various marketing processes. While promising, its AI tools require familiarization. It offers free marketing tools, with pricing scaling according to product and usage. Keyplay: An AI-powered tool that excels in building accurate target account lists, particularly for SaaS companies. Despite its early-stage development, it’s highly recommended for B2B marketers. Pricing starts at $4k/year for the Startup plan. Seamless.AI: This sales prospecting software utilizes AI for efficient lead generation, though its marketing utility is somewhat limited. A free plan offers 50 contact credits, with paid plans beginning at $147/month. Synthesia: An AI video creation tool ideal for those with minimal video editing experience. It allows for quick and cost-effective video content production, with pricing starting at $22/month. HeyGen: Focused on personalized video outreach, HeyGen facilitates engagement through AI-assisted video messages. Available for $24/month, it also offers a free plan.

B2B SaaS Marketing Ins and Outs for 2024: 1. ROLE OF BRAND Out - brand as an isolated and neglected part of marketing while growth and revenue marketing get more attention In - valuing brand as a vital way to stand out amidst the noise and incorporating it more directly into growth and revenue marketing efforts 2. APPROACH TO AI Out - hyping and fearmongering over AI In - thoughtful incorporation of AI into standard content and marketing workflows 3. EMAIL LISTS Out - indiscriminate sending of emails to large unsegmented mailing lists In - personalized and targeted emails to micro-segments only 4. SAFE SENDER SCORES Out - email health score as something you monitor In - email health score as something you obsess over 5. ROLE OF REVOPS Out - mistaking RevOps for systems admin In - giving RevOps a seat at the strategy table 6. APPROACH TO CONTENT OFFERS Out - gating your content offers and being stingy In - giving away as much value for free as possible to be top of mind for your buyers 7. SEO FOCUS Out - focusing on the highest volume keywords as your primary SEO strategy In - focusing on large volumes of long-tail keywords associated with a highly targeted ICP definition 8. CHANNEL MIX Out - fighting for mindshare in external (non-owned) channels to get your unique content to stand out In - building and owning your truly unique and differentiated content channels 9. LINKEDIN STRATEGY Out - focusing on growing followers on your LinkedIn company page In - focusing on engagement for a few key LinkedIn employee / executive pages 10. EXTREMISM vs REALISM Out - heralding the “death of” things like email, content writing, SEO, and so on In - realizing that marketing is a lot more complex than this and no one tactic or strategy will suddenly “die” but rather, will continue to evolve in 2024 Have fun everyone! 🎉 2024 is shaping up to be a great year for marketers! What else would you add to this list? Did some of these resonate more with you than others?

Are you losing customers or struggling with sales? I got a solution💥 Here's how I helped this Tech brand to boom 🚀 ———————————— TechInnovate is a company known for creating innovative tech gadgets. They're tech wizards, but there's a hitch - their online presence is not compelling enough. They're missing the magic to captivate tech enthusiasts. It's like having an amazing product hidden in a plain box. Their social media posts are muted, email marketing is overlooked, and the website feels more like a tech manual. Lots of boring tech jargon that repels their audience! 🤖The Cost of This Challenge This challenge comes with a hefty price tag: 💥 Lost Sales Imagine curious tech fans visiting their website, excited about their innovations, only to click away without buying. It's like having a store with amazing products but no buyers. 💥Fading into the Tech Crowd In the world of tech, being unnoticeable is like having the most dazzling fireworks display in daylight. TechInnovate risks fading into the background among countless tech companies.Their cutting-edge innovations might go unnoticed in the digital noise. 💥Slow Growth While rival tech startups with compelling content and marketing strategies continue to capture the market's attention, TechInnovate remains stuck in the shadows. ———————————— Phew! I stepped in and everything changed. My expertise worked wonders. 🤖Transformation with My Solution 💥Captivating Content I turned their tech jargon into captivating stories. A new gadget isn't just a product; it's a doorway to a more exciting and efficient life. 💥Multichannel Marketing Mastery My skills don't stop at the website. Social media, email marketing, and every aspect of their digital presence came to life with my magic touch. 💥Tech Stardom TechInnovate has become the resounding buzz in tech circles. Mention innovation and their name springs to mind. The industry acknowledges its trendsetting prowess! 💥Speedy Tech Success With my full-spectrum approach, TechInnovate leaves competitors in the dust. While others struggle for attention, they soar to become a tech icon. 💥My solution doesn't just revamp their content; it propels TechInnovate into the stratosphere of tech innovation. I make sure they become an indomitable force in the industry. What do you have to say to the Miraculous copywriter?😊 Feel free to pour in your thoughts 👇 PS: Does this sound like what you want? Let's hop on a call! 🚀I'm the Miraculous Copywriter who helps brands transform words into wealth, ignite profit surges, and forge unbreakable customer bonds. Your brand's ultimate money magnet🧲💱 #thursdaytips #winningmarketing #copywriting #whatsuccesslookslikeforyou #20daylinkedlnchallengewithhaoma #linkedlnforcreators

📊 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐨𝐧 𝐚 𝐘𝐞𝐚𝐫 2023 𝐢𝐧 𝐁𝟐𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 📊 Found a set of very insightful report on b2b marketing. Great retrospective look at how content marketing has dramatically influenced the B2B domain in 2023. 🔑 My takeaways for the content marketing part: 1. 𝙀𝙢𝙥𝙝𝙖𝙨𝙞𝙯𝙚 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙞𝙣 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨: Given that 75% of B2B marketers consider content marketing a crucial part of their strategy, one must include content marketing into the strategy and continually optimize its effectiveness. 2. 𝙁𝙤𝙘𝙪𝙨 𝙤𝙣 𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙊𝙫𝙚𝙧 𝘼𝙙𝙨: With 80% of decision-makers preferring articles over ads, shift your focus towards creating valuable, educational content that addresses your target audience’s pain points. This means investing more in blogs, whitepapers, and case studies. 3. 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝘾𝙤𝙣𝙨𝙪𝙢𝙥𝙩𝙞𝙤𝙣 𝙋𝙖𝙩𝙩𝙚𝙧𝙣𝙨: As B2B buyers consume multiple pieces of content before engaging with sales, create a series of interconnected content pieces that guide prospects through the buyer’s journey. Develop a content funnel that educates, nurtures, and convinces your audience over time. 4. 𝙇𝙚𝙫𝙚𝙧𝙖𝙜𝙚 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙛𝙤𝙧 𝙇𝙚𝙖𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣: With 96% of marketers acknowledging content marketing’s role in generating quality leads, yet only 30% finding it very effective, it’s time to analyze your content’s performance. Use analytics to understand what works, use your data, and experiment with different formats and distribution channels. 5. 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝘽𝙧𝙖𝙣𝙙 𝘼𝙬𝙖𝙧𝙚𝙣𝙚𝙨𝙨 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝘾𝙤𝙣𝙩𝙚𝙣𝙩: Considering that 86% of B2B marketers use content for brand awareness, evaluate your current content’s impact on your brand visibility. Implement strategies to amplify your content’s reach, such as social media promotion, email marketing campaigns, and influencers in your industry. 6. 𝘽𝙪𝙙𝙜𝙚𝙩 𝙍𝙚𝙖𝙡𝙡𝙤𝙘𝙖𝙩𝙞𝙤𝙣: With only 20% of B2B marketers dedicating a significant portion of their budget to content marketing, reassess your budget. Consider investing more in content creation and distribution, focusing on areas with the highest ROI. 7. 𝘼𝙙𝙤𝙥𝙩 𝙍𝙚𝙥𝙪𝙧𝙥𝙤𝙨𝙞𝙣𝙜 𝙖𝙣𝙙 𝘼𝙄 𝙏𝙤𝙤𝙡𝙨: Given the trends towards repurposing content and using generative AI tools for content creation and personalization, explore how these strategies can be integrated into your current practices. Extend the life and reach of your existing content with AI tools. 8. 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙏𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜: Acknowledge the importance of “always-on” marketing and personalized content-led communications. Develop a strategy that ensures your content is accessible and relevant to your audience at all times, tailor messages and offers to individual preferences and behaviors. Read the article here https://lnkd.in/ejbPcbkE #B2BMarketing #ContentMarketing #StrategicInsights

Proven 5-Step Outbound Campaign Creation Workflow: 1. Create Campaign Thesis Layout the Client offer, exact ICP for said campaign, and begin deep market research with GPT4 to generate a list of common pain points for ICP industry and how Client offer can either help certain pain points or bring a specific advantage to ICP industry. Work with Client to create a no-brainer lead magnet to leverage for the campaign. 2. Scriptwriting Use generalized copywriting frameworks that we’ve tested to be proven to work across all industries and create a 6-8 email split test of the best ones for campaigns testing new offers or new industries. Leverage GPT4 as a base to work off of by feeding the bot the templates + the info generated from market research in the previous step. Iterate off the GPT4 responses for quality. Use GPT4 spintax bot to maximize spintax 3. List Building Go to relevant database and build an account list of ICP companies, leveraging data generated from market research for best targeting. Scrape account list with custom scraper and import companies to Apollo or Clay (dependent on industry) to enrich decision makers from the companies list. Use market research from initial thesis for best job title filters for the industry and then scrape list. Import list of unverified email addresses to Millionverifier for verification. 4. Enrichment Import verified list of ICP contacts to Clay. From here, segment the list according to any unique sub niches found during market research, generate AI personalization relevant to a common pain point or around your offer, or enrich contacts further to find intent data or any other data to use as variables in the cold email. Also use “Normalize Company Names” enrichment to properly format all company names. 5. Quality Checks Create new campaign in sending provider and add scripts + lists to campaign. Double check every variable is formatted correctly and that there are no errors in spintax or grammar in the scripts. Select proper campaign technical settings (No HTML, no open tracking, AI lead categorization ON, don’t count OOOs as replies), double check example emails in the review section, and launch.

📢 Check out these five AI tools that are revolutionizing the way we work and live in 2024! 🌐 💻 Taplio is a lead generation tool used on LinkedIn. It automates the engagement with people and can send mass direct messages, saving significant time if you're doing LinkedIn Outreach. With Taplio, you can create lead lists based on your criteria, highlight those people, and send them direct messages in bulk. It also includes functionality for setting up auto direct messages. However, it's recommended to add some personalization to these messages so they don't appear as generic, copied and pasted text. 💻 Notion is an exceptional product management tool that can revolutionize the way you operate your business, especially if you're just starting. It offers comprehensive features to facilitate a wide range of tasks, from maintaining to-do lists, managing finances, to onboarding clients, essentially providing an end-to-end management solution for your business. Now, Notion comes with an AI feature currently in beta. Some of the things you can accomplish with this AI include setting meeting agendas, drafting social media posts, and creating pros and cons lists, among others. All these features are consolidated in one place, making Notion an even more effective and efficient tool for managing your business. 💻 Merlin.ai is a tool that leverages the power of GPT to assist with writing tasks in Google Chrome. It can be accessed via a Chrome extension and can provide contextually appropriate suggestions for text. For instance, it can help draft a response to an email, even one that calls for rejecting an offer. Merlin.ai can suggest a polite and professional message that helps save time. It can also aid with handling objections or inquiries that one may not immediately know how to respond to. 💻 BHuman is a revolutionary AI-based video personalization tool, with the ability to adapt and modify video content based on textual input. It is particularly beneficial for agency owners who use video outreach as a strategy to secure meetings. With BHuman, you can record one video and then modify elements like the name, product, or company to create personalized videos for different audiences. This saves time and effort as it eliminates the need to record multiple videos. A unique feature of BHuman is its ability to clone your own voice, ensuring that the audio in the videos remains personal and authentic. 💻 Ad Creative.ai is a powerful tool that uses artificial intelligence to generate ads based on your input. By connecting your client's ad accounts to this tool, it learns from the best performing creatives and creates numerous iterations of those creatives using an algorithm designed to optimize sales and conversions. This tool has been tested with various clients, yielding excellent results. It is particularly effective for E-commerce clients but also works for lead generation. #AiTools2024 #artificialintelligenceforbusiness #onlineexperts #OLEX

Content Mapping to Conversion:- How I unlock the secrets of Lead Generation with Content Mapping Content Mapping for Lead Generation It is an approach that focuses on creating and distributing content to attract, engage and convert leads into customers. Key Elements:- 1) Understand your Audience:- Their needs, Pain Points, Buying Behaviour, etc. 2) Create a Buyer Persona:- These should represent your Ideal Customer. 3) Mapping Content to the Sales Funnel:- Create Content that addresses the unique needs and questions of leads at each stage. 4) Content Gating:- Place forms on Web Pages that offer valuable Content. The User Fills those forms to access the Content. 5) Personalized Email Marketing:- Develop Email Marketing Campaigns that are based on the Buyer Funnel and target them according to their stage. Why it Matters? 1) Quality Leads 2) Relationship Building 3) Cost-Effective Marketing Conclusion:- It is a strategic content marketing approach that create content to attract and nurture potential leads at various stages of their journey. By understanding your audience, offering valuable content, and employing lead-generation tactics, you can generate high-quality leads and ultimately drive business growth. Thanks for Reading this! Follow for such amazing Tips! React! Repost! Comment!

Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging with customers through relevant and valuable content. Key components of inbound marketing include: 🔹 Content Creation Create and share valuable content, such as blog posts, articles, videos, and other resources that address the pain points and questions of your target audience 📸 🔹 SEO Optimize your content and website to rank higher in search engine results, making it easier for your target audience to find your content when searching for relevant topics 🔝 🔹 Social Media Marketing Share your content, engage with your audience, and build a community around your brand 📲 🔹 Email Marketing Build relationships with leads and customers through personalized email campaigns. These are a powerful tool for delivering valuable content directly to your audience 📬 🔹 Landing Pages and Calls-to-Action Design landing pages and include CTAs that guide visitors toward taking specific actions, such as subscribing to a newsletter or making a purchase 💻 🔹 Lead Generation and Conversion Use various tactics, such as lead magnets, webinars, and gated content, to capture leads. Nurture these leads through the sales funnel until they are ready to make a purchase 💰 🔹 Customer Relationship Management (CRM) Implement a CRM system to organize and manage customer interactions, track leads, and tailor your marketing efforts based on customer data 👨🏼💻 Want to learn more about how to attract more customers? Follow us today! #marketing #Inboundmarketing #socialstrategy #marketingstrategy