*** Don’t let clients crush your fees ***
It’s a fact of recruiting life that clients will push you to negotiate your fees.
Right now, with a rocky market, that is happening more than ever. Sadly, many recruiters are struggling to hit targets and are quick to drop fee percentages to secure briefs.
I learned a lot over 45 years negotiating fees with clients in good times and bad (Yes, 45 years. Stop that sniggering at the back! )
There are several tactics or mantras I learned, and over time, that saved me uncountable dollars – but also a lot of stress and self-esteem degradation.
It all starts with your belief in your value. You must firmly believe that you do good work and provide excellent value. That is the platform from which a successful negotiation will start. Not arrogant, but with genuine pride in what you do. It is fantastic to start that conversation with complete trust in what you are selling. It’s based on ‘Recruiter Equity.’
Strangely enough, the next step for successful fee negotiations is to move the conversation off the fee percentage and on to the question of what your fee is actually for. Bundled up in that conversation is your ability to sell your differentiators. That is the secret sauce to a successful fee negotiation. What do you have, and what do you do that gives your client unique value?
This is the big secret of successful fee negotiations. You don’t talk about the fee. You talk about what the fee is for!
Most recruiters cannot answer that question, and it bemuses me why leaders are not training people on this daily. If you can’t articulate why your fee is justified, why would your clients be convinced?
Please understand that this strategy only works if you DO HAVE meaningful differentiators. So, here is the bad news: if you do not have parts of your process or abilities that offer unique (or at least advantageous) value, you won’t be able to hold your fees when things heat up at the negotiating table.
However, if you have worked hard to create differentiators – and you must – that is where you want to focus.
At Aquent and Firebrand Talent Search, for example, we emphasised our deep sector focus; our unmatched access to creative, marketing, and digital talent; our multiple branches in the Asia-Pacific, the USA and Europe; our specialist knowledge and understanding of client needs; and our proprietary testing software, which meant we knew candidates had the design skills they claimed to have. This was all wrapped up in a 110% money-back guarantee.
That was (and still is) a compelling argument. (I am sold just reading the previous paragraph!)
It’s also vital that the differentiators you nominate are relevant to the client and centred on your advantage regarding access to talent.
So, when a client does ask you to drop your fee, don’t talk about your fee!
Do what it suggests in the article!
And connect with me on LinkedIn if you wish
https://lnkd.in/g8UeHH-Q
People Strategist > Culture Transformation Expert > Employee ROI > Performance, Productivity, Profitability > Passion for Org Change
9moIt's the ACTION in the C.A.R > Challenge - Action - Results.