Colgate-Palmolive’s Post

Super Bowl LVIII is the perfect example of Fancom, says Managing Partner Jenny Mitton. "What’s the dominating conversation around Super Bowl LV111?   Is it Kansas City's pursuit of a third victory in five years, the formidable defence of the 49ers, or the enduring presence of the iconic Patrick Mahomes?   Actually, it’s none of the above. It’s the power of the female economy.   Taylor Swift driving Gen-Z girls to tune in, cosmetic brands Elf and NYX booking their first Super Bowl ads and Kim Kardashian’s shapewear line SKIMS collaborating with Usher are all examples of how female empowerment is reshaping commercial opportunities within a traditionally male-dominated sport. Quite a revelation.   And proof that, this year, the Super Bowl audience isn’t confined to just ‘sports fans’. If the run up is anything to go by, its going to be a much bigger audience made up of coalescing communities with intersectional passions… and Swifties! These communities will likely, for once, watch the whole game rather than just the Half-Time Show.   This coming together of communities around a blend of passions is what we call Fancom and, in our opinion, it’s the future of brand marketing. Come 11.30pm on Sunday, social buzz around the game could look a little different this year, and that's a brilliant thing." #mcsaatchisportandentertainment #thepassionsagency #mcse20

This 2020 advertisement gave me chills. The creativity and overall message evokes deep emotion and brand recognition. #creativity #advertising #newideas #digitalcommunication

Better together

Lessons from the Olympics for Business Success 🌍🏅 The Olympics always symbolize global unity, where drive, perseverance, and resilience are powerful qualities for excellence in individuals and teams. When we add the power of diversity, sustainability, and humanity, the impact becomes exponential. These are valuable lessons for any business, regardless of its size. It's amazing that the #Paris #Olympics are utilizing 95%of existing sites and temporary venues, all within 10 km, making it easy to move around How have you incorporated these Olympic values to achieve greater success? 🌍🏅🤝 #GlobalUnity #Perseverance #Resilience #Excellence #Diversity #Humanity #BusinessSuccess #Teamwork #Inspiration #OlympicValues #Innovation #Leadership #Olympics Source: Shelley Zalis

Another #IconicAdsMonday! Amongst the disheartening rhetoric in the media around #DEI, I want to share an ad that acts as a reminder that building inclusion into every aspect of your business is a powerful way to connect with your customers. Company: Nike Ad: Dream Crazier Agency: Wieden + Kennedy Why I love it: It focuses on their values rather than their products. By connecting to the viewer on a level that anyone can understand - i.e that your goals - regardless of how "crazy" they seem to others, are all possible - they immediately tap into the viewers emotions. The stereotypes and frustrations so many women and girls face drive the narrative, which also helps folks feel seen/understood. This could have just as easily been a motivational video. And, I mean it's narrated by the GOAT, The Serena Williams. What do you think of this ad? Share your ideas below 👇 #InclusiveMarketing #Marketing #Advertising #Nike #Ads #SerenaWilliams #JustDoIt #DEI #DreamCrazier

When advertising is art and moves people. The best.

Best ads in 2023!!

Such a powerful ad.

#Nike's ad featuring #Colin Kaepernick, launched in 2018 as part of its "Just Do It" campaign's 30th anniversary, was a significant moment in sports marketing and socio-political discourse. Kaepernick, the former NFL quarterback who sparked controversy by kneeling during the national anthem to protest racial injustice and police brutality, was featured with the tagline, "Believe in something. Even if it means sacrificing everything." The campaign received mixed reactions; it was praised for its bold stance on social justice issues, with supporters lauding Nike for aligning with the fight against racial inequality. However, it also faced backlash, including calls for boycotts from some consumers who viewed Kaepernick's protests as disrespectful to the flag and military. The impact of the campaign was profound both socially and financially. Nike's decision to feature Kaepernick was seen as a strategic move to resonate with a younger, more diverse demographic, aligning the brand with values of social justice and inclusion. Despite the initial controversy and threats of #boycotts, Nike experienced a surge in sales and an increase in its stock price following the ad's release. This demonstrated the growing importance of brand values in consumer purchasing decisions and marked a pivotal moment in the intersection of sports, politics, and business. The campaign underscored the role of brands in societal conversations and the potential risks and rewards of taking a stand on divisive issues. #adsarcasm #advertisingblunders Nike