At Marico, we believe that strong partnerships are the cornerstone of our collective success. Our goal is to cultivate long-term relationships that drive excellence and innovation across the board. Our commitment to ‘making a difference’ has enabled us to create shared value for all stakeholders throughout the value chain, fostering mutual and inclusive growth. These principles guide us as a responsible company, positively influencing and impacting the growth of our business partners.
In 2018, we launched the ‘responsible sourcing’ initiative, which has since evolved into a broader program, ‘SAMYUT.’ This program is designed to enable a shared value approach, focusing on a three-stage, progressive process: Educate – Evaluate – Evolve. Through this framework, we engage with our critical value-chain partners, including packaging materials, raw materials, foods, edible oils, logistics suppliers, and third-party manufacturing partners. By extending sustainability practices to our business associates, we not only foster innovation but also meet evolving consumer preferences, helping us achieve our goal of delivering inclusive growth.
Samyut 2024, our flagship event for the procurement function, was a celebration of these values and our collective achievements. It underscored our ongoing commitment towards responsible growth and fostering camaraderie with our value chain partners. Here’s to building the #MaricoOfTomorrow, together.
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