Collage Group’s Post

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Culturally fluent brands have stronger brand resonance and revenue growth. Cultural fluency is the ability to use cultural intelligence to efficiently & effectively connect across segments The best practices are: ✅ Make culture a core component of their primary strategic approach, rather than an afterthought ✅ Leverage data and cultural insight to decipher and navigate cultural complexity and nuance ✅ Leverage Halo effects by targeting specific segments with cultural specificity while also appealing to broad audiences Collage helps brand become more culturally fluent so they can more effectively and authentically reach growth segments and deliver winning new product and brand experiences. Learn more and let's start the conversation. https://ow.ly/hzlj50T7E0p #CulturalFluency #BrandResonance #RevenueGrowth

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