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An important part of connecting with #LGBTQ+ consumers is understanding and embracing the terminology they use. Are you getting language and labels right in your activations? Terminology is really a matter of respect: saying, "I see you, and I affirm your identity." Explore how the LGBTQ+ community uses these identifiers, pronouns, and more via key insights from our research. https://lnkd.in/eNDvReUx #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

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Henry Pazaryna

Senior Marketing Manager at Collage Group

2mo

Insightful and important! Nice work!

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