An important part of connecting with #LGBTQ+ consumers is understanding and embracing the terminology they use. Are you getting language and labels right in your activations? Terminology is really a matter of respect: saying, "I see you, and I affirm your identity." Explore how the LGBTQ+ community uses these identifiers, pronouns, and more via key insights from our research. https://lnkd.in/eNDvReUx #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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🌈✨ Exciting news for LGBTQ+ entrepreneurs! Elevate your marketing and sales game with our cutting-edge Sales Android at Relevant Systems. 🚀 Revolutionize your approach and boost your success! Visit our website at https://lnkd.in/gGhgMSGN to learn more. Share your thoughts in the comments below! 🌟 #PrideMonth #LGBTQ+ #SalesInnovation
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In a recent campaign featuring Vice Ganda and fellow LGBTQ+ icon Paolo Ballesteros for a renowned QSR brand, the initial campaign sparked significant word-of-mouth exposure within the LGBTQ+ community, resulting in a 12-percentage point increase. The subsequent campaign, with Paolo Ballesteros's participation, effectively sustained this level within the segment. Interestingly, even among the general population, there was an increase in WOM from mid-November onwards. YouGov’s Profiles and BrandIndex, taken together, unlocks the ability to understand the effectiveness of campaigns among certain segments, with certain attitudinal profiles, or at a more granular level any time. Schedule a demo presentation with us to see how you and your industry perform! https://lnkd.in/gaEeZUC8 #Synergy #YouGov #brandtracking #consumerinsights #LGBTQ #advertising
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It's #Pride month, and in today's blog, we're sharing ways to be an ally to the LGBTQ+ community in your workplace. Read our post for ideas on how to put your good intentions into action throughout the month of June and beyond. https://lnkd.in/eZqy_SMK #HR #employmentlaw #LGBTQ+ #ally
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Your yearly reminder as #PrideMonth is coming around the corner in June: 🌈 Don’t wait until June to incorporate LGBTQ+ into your marketing campaigns 🌈 Make sure your company’s benefits and healthcare are inclusive That’s all ✨🏳️🌈 #influencermarketing #socialmediamarketing #marketing #pridemonth #lgbtq
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Voice Over Talent Manager, Brand Builder & Success Strategist. Author of "Voiceover Achiever: Brand Your VO Career. Change Your Life."
This June, we celebrate the vibrant diversity that makes our community so unique. We believe that everybody’s authentic story is at the heart of their brand, and we are proud to highlight the great work from some of our LGBTQ+ talent. Read our new blog post: https://lnkd.in/g26hQXh8 #CSM #celiasiegelmanagement #voiceacting #voiceover #pridemonth #pride #talentspotlight #celiasiegel #newblog #blog #blogpost #brand #branding #vobrand #voachiever #brandingtips #voiceoverbrand #juneblog
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Hey folks! 🚨 There's drama brewing in the business world! Big names like Coors and Harley-Davidson are stepping back from LGBTQ+ friendly ratings. 🤔 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘄𝗵𝘆? Swipe left to dive into the full story and understand what's really happening. Remember, true allyship isn’t just about making statements—it's about consistent, meaningful support. Let’s keep championing those who stand firmly for LGBTQ+ rights! 💪🏳️🌈 #InclusionMatters #PridePower #StandStrong #AuthenticSupport #InclusiveBusiness #marketingagency #lgtbq #digitalmarketing #marketingtips #branding #socialmedia #advertising #lgbtqmarketingagency #business #seo
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Trainer and Educator | LGBTQ+ Advocate | Policy Strategist | Committed to Advancing Health Equity Solutions
Consider what you are missing when you tell people to not disclose their LGBTQ identities at work. 🏳️🌈 It's not choosing one minority group over another -- it's asking LGBTQ people in every part of our company to hide that part of themselves or keep it quiet. During this time of heartless attacks and misinformation coupled with huge growth and acceptance around the world -- why would you ask so many of us to cover up parts of ourselves? Sharing more about our families, our struggles, our gifts, our ideas is crucial to your company's success and our sense of belonging at work. #LGBTQInclusion #WorkplaceDiversity #Belonging #Acceptance #Equality #DiversityandInclusion
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In celebration of Pride Month, we're sharing with you the Synergy – YouGov insights among the LGBTQ+ community’s engagement with brands and advertisements. Over 4 in 10 of those who identify themselves as LGBTQ are more likely to engage with advertisements that are tailored for them. This insight highlights the opportunity for brands to connect meaningfully with the LGBTQ+ community through advertising and/or campaigns aligned with their attitudes and needs. In what ways can brands ensure their advertisements are inclusive to the LGBTQ community? Find out more about YouGov Profiles today! https://lnkd.in/gaEeZUC8 #Synergy #YouGov #consumerinsights #LGBTQ #brands #advertising
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Andrew Isen highlights a crucial aspect of modern marketing. While some brands may have overlooked the importance of targeted LGBTQ marketing, the data speaks volumes—89% of the LGBTQ community reacts more positively to personalized and inclusive messages. This statistic underscores the need for brands to not only acknowledge but actively engage with the LGBTQ community through thoughtful and directed outreach. Embracing inclusivity in marketing isn't just about representation; it's about recognizing and valuing the unique perspectives and experiences within the LGBTQ community. By doing so, brands can foster deeper connections and build lasting loyalty. Let's continue to champion inclusivity and ensure that every voice is heard and celebrated in our marketing strategies. #LGBTQMarketing #InclusiveAdvertising #DiversityInMarketing #LGBTQCommunity #BrandInclusion #MarketingStrategy #CustomerEngagement #BrandLoyalty
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The LGBTQ+ community now controls $3.9 trillion of spending power globally. We help brands tap into this powerful segment with tailored strategies that resonate. Source: Business Traveler USA. #LGBTQMarket #MarketingStrategy #BusinessGrowth #WinMarkConcepts #LGBTQ #spendingpower #business #lgbtqbusiness #lgbtqmarketing
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Senior Marketing Manager at Collage Group
2moInsightful and important! Nice work!