Collage Group’s Post

Great consumer insight is a key driver behind breakthrough strategy. Brands must stay close to consumer behavior. The process of converting insight into marketing and product development should become a critical pillar in a brand's competitive advantage if it wants to win hearts and minds of consumers at large.

BRAND LIFT STUDY (BLS) A brand lift study is a research 🔎method used to measure 📏 the impact of advertising campaigns on consumer perceptions and behaviors related to a brand. It helps marketers understand the effectiveness of their campaigns in terms of increasing 🎯 brand awareness, changing attitudes, and influencing purchasing 🛒 decisions. The study 👩🏻💻typically involves a combination of surveys and 📈 data analysis to compare the perceptions and behaviors of people 🧑🤝🧑 who were exposed to the advertising against those who were not. #BrandLift #BrandAwareness #MarketingResearch #AdvertisingImpact #BrandMetrics #ConsumerInsights #MarketAnalysis #AdCampaign #BrandPerception #MarketingStrategy #AdEffectiveness #BrandEngagement #CustomerEngagement #BrandStudy #MarketingROI #DigitalMarketing

To market to consumers in the Now Economy, brands also need to understand them Now. Brands can now experience survey-based brand tracking, campaign evaluation and product innovation at the same speed as social or search data. ➡️Ask us how.⬅️ #mrx #brand #brandtracking #marketingperformance #insights

In today's noisy marketplace, understanding where your brand stands in the minds of consumers is crucial. It's not just about awareness; it's about being unforgettable! The question is now, what are the right metrics which can be used to measure this. What do you think? Do let me know in the comments below #brand #metrics

According to a Nielsen report, 59% of consumers prefer to buy new products from familiar brands, highlighting the importance of brand awareness in the sales funnel. In the realm of marketing psychology, the AIDA model (Attention, Interest, Desire, Action) explains how brand awareness (attention and interest) often serves as a precursor to driving sales (desire and action). However, focusing solely on one aspect can be limiting. Integrating brand awareness with sales-driven tactics can yield better results. For instance, combining brand-building activities with clear calls to action can enhance visibility and conversions. How do you balance brand awareness and sales in your marketing strategies? #MarketingStrategy #BrandAwareness #ConnectedCommerce

Explore the innovative approach of UM Marketing in the 'Campus Graduating Life Stage Moment Program'. Learn how targeted consumer sampling can create lasting brand loyalty and effective brand engagement. Discover the power of aligning product sampling with pivotal life moments, leveraging data-driven insights, and maximizing brand reach. Article link https://lnkd.in/guZ68--y #ConsumerSampling #LifeStageMarketing #BrandLoyalty #DataDriven #ROI #MarketingStrategies #InnovativeMarketing #UMMarketing #ConsumerSampling #LifeStageMarketing #BrandLoyalty #DataDriven #ROI #MarketingStrategies #InnovativeMarketing #UMMarketing

⬆ Brand Health Tracking is one of the most critical components in market research, a brief :- ✅ It involves continuously monitoring the perception and performance of a brand over time. ♻ This practice helps businesses understand how their brand is viewed by consumers, identify strengths and weaknesses and they adjust their brand as per the consumers/ customers expectations. ✳ The aspects how to measure brand health :- 🔝 Net Promoter Score (NPS) to measure customer loyalty. 🔄 Purchase Intent to gauge potential sales. 🔃 Share of Voice- This helps assess a brand's visibility compared to competitors. ↪ Sentiment Analysis: This offers insights into public perception by analysing the tone and emotion behind brand mentions. #mrx #nps #brandhealthtracker

What is the difference between Brand Equity and Brand Health? → 𝗕𝗿𝗮𝗻𝗱 𝗲𝗾𝘂𝗶𝘁𝘆 represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It's the reason consumers prefer one brand over another and may even pay more for it. → 𝗕𝗿𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵 tells us how the brand has evolved and where it's heading. It includes metrics like advertising awareness and brand perceptions. At MSW Research we use advanced techniques like brand franchise analysis and RDE analysis to assess consumer connections with your brand and monitor key trends. Let’s discuss how we can help elevate your brand with our advanced tracking methods. 📲 #MSWResearch #MarketResearch #BrandGrowth #ConsumerInsights #BrandEquity #BrandHealth

Our ethos is built on four major pillars: 🔵 Differentiation Measures how unique the brand is in consumers' minds, and to what extent it is differentiated. 🔵 Segmentation Measures how well the brand appeals to different segments. Are you reaching new customers or are they growing older? 🔵 Perception & Image Measures consumers experience with the brand and their perception of its image. 🔵 Social Responsibility and Sustainability Measures the brand image strength regarding sustainability, environmental policies and social responsibility factors. https://lnkd.in/e8xh2ntY - Click here for more info or a free demo. #branding #brandmeasure #brandr #brandrindex

📊 Understanding Aided vs. Unaided Brand Awareness📊 At Shubha Market Research, we highlight the importance of brand awareness to help you understand your brand’s true market position. Aided awareness shows how well your brand is recognized when prompted, while unaided awareness reveals the natural recall strength of your brand without any cues. 🔍 Why is this important? Understanding both metrics is crucial for developing effective marketing strategies, enhancing brand visibility, and driving consumer loyalty. Discover more about how our insights can elevate your brand's performance!🌟 #BrandAwareness #MarketResearch #MarketingStrategy #ShubhaMarketResearch #AidedAwareness #UnaidedAwareness #ConsumerBehavior #ConsumerInsights #SMEs