Collage Group’s Post

Had the opportunity to spend some time as a brand ambassador recently. This experience allowed me to gain valuable insights into consumer preferences and shopper behavior, especially in the context of the increasing presence of local brands. Also, It was saddened to observe the impact of shrinking basket sizes and the challenges posed by rising inflation. #ConsumerInsights #ShopperBehavior #BrandAmbassador #MarketTrends #RetailExperience #knorNoodle

In today's crowded marketplace, understanding consumer behavior is key to staying competitive. Studying brands like Coca-Cola and Pepsi in Chapter 5, 'Consumer Markets and Buyer Behavior,' highlights how companies must differentiate themselves, even when products are nearly identical. Through extensive market research and effective positioning, both brands have leveraged buyer decision-making processes to create brand loyalty. Concepts like reference groups, perception, and post-purchase behavior play a significant role in influencing customer choices. This case study emphasizes the importance of not only appealing to customers' functional needs but also their emotional needs, creating an experience that resonates beyond just the product. In my marketing studies, I've learned how crucial it is to understand these psychological drivers and adapt to evolving consumer trends. The Cola Wars is a testament to how effective marketing can shape consumer preferences and build long-term brand equity. #ConsumerBehavior #BrandLoyalty #MarketResearch #byuhawaii #MarketingStrategy" Ryan Waite 🏛️ Win Your Campaign.

🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital

#Malaysia #ShopperDigest Series: Staying Top of Mind (TOM) is key to dominating any category in today’s fast-moving market. For brands to lead, they must be the first choice shoppers think of when entering a category. In our case study, one brand holds over 70% market share by consistently staying TOM. More than 50% of new shoppers choose this brand first, ensuring its continued dominance. Read more: https://lnkd.in/g_5vNczt

🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital

🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital

🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital

🌞 Ready to heat up your summer marketing strategies? Dive into the latest seasonal CPG trends with this new article! From leveraging nostalgia to understanding eco-conscious consumer behavior, find out what it takes to boost engagement, loyalty and your bottom line this summer. 🔥 Don’t miss out on making this season your most profitable yet. Check it out now! #MarketingTrends #CPGMarketing #Cella #RandstadDigital

Promotions can drive temporary sales, but long-term growth requires enhancing category relevance and brand equity. By understanding and addressing the specific needs of diverse shopper groups, brands can tailor their strategies for sustainable success. Read more https://lnkd.in/gHwCfMXU

🍫 Gen Alpha - New Generation, New Snacks 🍫 💲 The youngest generation is more diverse than ever before. Households with Gen Alpha children are 21% more likely to be Asian and 48% more likely to be Hispanic, and this diversity extends to purchasing decisions. 🍬 Compared to all Gen Alpha households, first-generation households with Gen Alpha children are purchasing more international snack and candy brands that are European, Japanese, and Mexican / Latin, such as Ferrero Nutella, Meiji Hello Panda, Barcel USA Takis, and GLICO Pocky. Health & beauty brands such as Shiseido Co., Pico, and Salonpas also overindex with first-generation Gen Alpha households. View the report: https://bit.ly/4d3qWr4 #Numerator #consumerbehavior #consumerinsights #consumersurvey #genalpha #GenerationAlpha #generations