CollectiveMinds LLC’s Post

Sometimes we get a little bit ahead of ourselves. It can be easy to assume that the party we're trying to communicate with understands what we're saying, but having great communication means ensuring that both parties are on the same page. In my latest video, I took a step back to ensure that my messaging was clear. Check it out below! https://lnkd.in/e88y8Pme

A year ago, the Breeze marketing team initiated a very ambitious email strategy. The results have been nothing short of amazing and email has become our number one source of marketing leads. Where do we go from here? 📨 Keep optimizing content and messaging 📨 Keep analyzing our HubSpot data 📨 Keep up with email marketing best practices (I highly recommend following Jay Schwedelson and listening to his podcast Do This Not That) 📨 Keep studying other brands emails via Really Good Emails Curious if my marketing friends have other good sources for email marketing inspo. Please share if you do! #marketing #emailmarketing #b2bmarketing

When it comes to testing, I always state my hypothesis as well as a personal opinion. I, honestly, love being proven wrong. A test with any result, good or bad, is always a win in my book. I have made this face quite a few times. Top of mind was a form test showing all fields vs multi-step. In this particular case, the multi-step won. Conv rate actually decreased when all fields were shown on the landing page. Any specific tests come to mind that made you scratch your head? (btw, give Jay a follow. He's an email marketing nerd with great insights and legit sense of humor. I first saw him speak at InBound in Boston this past Sept.) #abtesting #landingpageoptimization

Check out my new article on Medium!

Yes, yes, and yes, again and again -Michael Perez! The pursuit of audiophilia is something I have long struggled with. As a trained audio engineer who designed and installed custom home theaters and media rooms, your muted enthusiasm and concerns are right on point. I adamantly (to the point of obsession) insist on being surrounded by quality sound, and none of us should have to settle for lousy file formats or subpar reproduction. Yet the audiophile community continues to ostracize anyone who first enters or strays from the cannon. There is an oft-told joke about modern vinyl fans: What attracts them to the format is its expense and difficulty in making it work right. Comedic simplifications aside, there is no better example of the overwrought and avarice of so-called audiophiles than the now-defunct Rocky Mountain Audio Show. This yearly gathering of self-important audio mystics chanting over meteorite-sourced metal tweeters and rare wood cabinets smoothed by exotic virgins from lost islands has killed the better audio aspirations of the masses. While my technical knowledge and skill sets allow me the freedom to make the most of any setup, I have found Andrew Robinson's (former Home Stereo Review editor) reviews and insights just the right mix. In my humble opinion, Andrew has the right blend of lofty audio aspirations and real-world considerations. I applaud your declaration and look forward to hearing more about what discoveries you make and how you balance the need for quality without the anxiety and drive to continually make 'just one more tweak.'

If you write short answers to most or all of these questions, play with the order a little and do some creative wordsmithing, you can come up with a concise and impactful Mission Statement.

A great idea can change your business…

People are *way* more willing to register for an event at the last minute than they are four months in advance. ⏰ So, here’s how to take advantage of the final six weeks before your next event to significantly boost attendance. (Thanks for the video, Alex!) ⭐

Here's some of what I packed up today!