Collective Voice’s Post

CreatorIQ's Vision For Creator Marketing: A Discussion With New CMO Brit Starr: CreatorIQ’s new CMO Brit Starr outlines the company’s vision to provide essential infrastructure and technology for brands navigating the creator economy. As marketing budgets increasingly shift towards creator partnerships, CreatorIQ aims to be the operating system enabling seamless integration of creators into brands’ marketing and consumer insight capabilities. Starr emphasizes the evolution from viewing creators solely as distribution channels to now engaging them as vital voices and communities. Brand safety remains a nuanced challenge in the creator-driven landscape. Standardizing measurement across the industry is also a priority as creator marketing takes a larger budgetary role. The company is developing AI capabilities for comprehensive content analysis and personalized creator briefings, respectfully augmenting rather than replacing the creator’s role. A localized, culturally-attuned approach is crucial given creator marketing’s global scale. Looking ahead, CreatorIQ plans to build out its community of industry thought leaders and partners. Starr underscores legacy production models’ struggle to meet modern marketing demands, solidifying creators’ indispensable position in achieving brands’ content needs. The path forward represents uncharted territory as the creator economy continues rapid expansion. 👉🏼 Read the full story: https://lnkd.in/gtX24paf #InfluencerMarketing #Influencer #CreatorMarketing #CreatorIQ

🌟 Focus Over Fads: The Key to Authentic Marketing 🌟 I've watched company leaders get so swept up in the latest marketing trends that it hurts their business. In today's fast-paced, ever-changing world, I get it. Whether it's the desire for an influencer program, jumping on the latest TikTok trend (so demure, am I right?), or adopting flashy new tools, companies often risk diluting their core messaging and, worse, losing touch with their audience. While staying current is essential, you must remember that your brand’s strength lies in its clarity, consistency, and alignment with your audience’s needs. The most successful marketing strategies remain true to your company’s values and effectively reach the right people, on the right platforms, at the right time. 💡 Before jumping on the trend bandwagon, ask yourself: -Does this align with our brand’s mission? -Will it add genuine value to our customers? -Are we using the channels where our audience is most engaged? -How can you integrate this trend without losing your voice? It’s not about being everywhere—it’s about being where it matters most. Shoot me a message if your company needs help prioritizing strategies that resonate authentically with your audience, delivering clear, compelling messages that reflect who you are and what you stand for. I'm here to help! Dreamwork Marketing #MarketingStrategy #BrandBuilding #AudienceEngagement #Leadership #Authenticity

Why Vetting Creators is Critical in Today’s Social Media Landscape... Anyone can label themselves as a creator, let's be honest. That's why it’s more important than ever to vet who you’re working with. At Pingfluence, we can be pretty brutal with the approval process and it;s something I'm not sorry about. We don’t just look at follower count or surface-level metrics – we dive deep into: 1️⃣ Authenticity – Is this creator truly engaging their audience, or are they inflating numbers with fake followers? 2️⃣ Alignment – Do they fit your brand’s voice and values, or will the partnership feel forced? 3️⃣ Consistency – Are they committed to consistently delivering high-quality content, or are they riding the wave of one viral hit? Without proper vetting, you risk damaging reputation with unauthentic collaborations, low engagement, and wasted resources. Partnering with creators who actually move the needle requires detailed checks, ensuring every collaboration drives real value. ✅ It’s not just about flashy numbers – it's about real influence and lasting impact. A creator is more than just a one-time partnership; they become a brand ambassador, fuelling long-term success and brand loyalty. So before jumping into your next campaign, ask yourself: Are we partnering with the right creators? (these AI generated images do make my chuckle) #InfluencerMarketing #BrandPartnerships #CreatorEconomy #AuthenticityMatters #VettingCreators

Anyone else find it funny when articles like this come out? I love seeing Business Insider speak to the obvious power of creators, but I look forward to the day when there are more provocative articles about what's actually moving the needle for brands rather than just "long-term partnerships." 😃 In fact, I'd love to hear what kind of long-term partnerships have been moving the needle (in terms of sales and brand growth) for you all. #creatoreconomy #influencermarketing #creatorcommerce

🌟 Seeing More Long-Term Creator Partnerships? Here’s Why 🌟 Lately, I've noticed a big shift: brands saying they are leaning heavily into long-term partnerships with creators. It’s a smart move if you are a brand, and here’s why it works: ✴ Stronger Brand Recognition Repeated exposure builds trust and familiarity. A one-off post is good, but a regular presence makes a brand feel authentic. ✴More Natural Integration When creators use products over time, it feels real—even when they aren’t paid to feature it. ✴Better ROI Brands can negotiate better rates for long-term deals, and the investment pays off as audiences get more exposure. ✴Higher Conversion Rates Audiences are more likely to convert when they see consistent, trusted recommendations. ✴Built-In Retargeting Regular mentions make it easier to retarget engaged audiences and reinforce the message. ✴ Other Perks of Long-Term Partnerships: ▶Consistent Storytelling – The brand can share more of its story in a natural, relatable way. ▶Better Data–More campaigns mean better insights on what works with that creator’s audience. ▶Real Brand Advocates – Long-term creators often become genuine advocates, even outside of campaigns. Have you noticed this trend too? Let’s talk about it! 👇

Consumers are far more savvy than they have ever been. The hard sell just doesn’t really work in the same way anymore. People know they have options and are far more likely to reward subtlety. But they also expect more than an occasional blog. So I suppose, it makes sense that almost every company is trying to build the flywheel of Community - Content - Commerce. Afterall, a good, informative documentary can do more to build the brand trust than any number of PPC ads. No surprise that many large companies like Nike and Starbucks are expanding their content teams. #marketing #strategy #media

Ready to elevate your brand's online presence? At The Disrupt Agency, we're all about creating impactful, innovative content that drives business growth and engages your audience. Our team is dedicated to helping brands cut through the noise with disruptive strategies and creative solutions that resonate. Whether it's social media marketing, digital campaigns, or content creation, we're here to make your brand unforgettable. Let’s chat about how we can transform your digital presence into a powerhouse of engagement and growth! #DigitalMarketing #BusinessGrowth #SocialMediaStrategy #ContentCreation #Branding #TDA #DisruptiveMarketing

Why you should consider me as your next marketing leader: I deeply understand the power of influencer and creator marketing. Over the past year, I’ve had the unique opportunity to experience it firsthand—not just as a brand strategist, but on the creator side, working with my 13-year-old son, Carter. Partnering with creators unlocks access to niche audiences, especially as digital advertising grows increasingly competitive. Creators often excel at building authentic connections and positive brand sentiment—something traditional advertising struggles to replicate. For product-focused brands, creator marketing isn’t just an option; it should be a cornerstone of your strategy. I bring experience from both sides of the equation—brand leadership and content creation—to help brands thrive in this space. Bonus: If you know a brand looking to engage Carter’s 110,000+ followers (primarily 13–25-year-olds), let’s connect and collaborate! Feel free to tag someone who could benefit from his audience. Follow Carter’s journey: @carter_metcalfe_mtb 👉 https://lnkd.in/gc-2E5er #marketing #Creatormarketing #socialmedia #socialmediamarketing #influencermarketing

The rise of creator brands challenges traditional brand-building approaches, revealing a marked shift towards audience-focused strategies. Emphasizing the intimate relationship between creators and their followers, creators today prioritize content that resonates with their audience first before pushing for product sales. This stark contrast to the conventional focus on products first reveals a dynamic blend of content creation and marketing that aligns with audience preferences, facilitated largely by platforms like YouTube and TikTok. Take for example popular creators like KSI and Logan Paul who, through their Prime energy drink, illustrate successful partnerships between creator brands and traditional product manufacturers such as Refresco. These collaborations signal both the enduring value of traditional brand mechanisms and the necessary adaptation to the increasingly influential creator economy. As I reflect on this evolution, I’m reminded of my early days navigating digital platforms for brand promotions. The rapid feedback and engagement from the audience provided real-time insights far quicker than traditional market research ever did, shaping my approach to audience-first strategies. What’s your experience with brand building in the digital era? Have you noticed a shift towards more audience-oriented strategies in your professional landscape? 🚀 Let's delve into the evolving dynamics of digital brand building and how we can better harness the creator economy's potential. #digitalmarketing #branding #creatoreconomy #contentcreation #audienceengagement