Colleen Sabatino’s Post

DISQO's fourth annual report on LGBTQ+ Advertising in partnership with Do the WeRQ, as promised. Brand marketers learned from missteps last year, and adjusted accordingly. So what do customers expect? As it turns out, nothing less. People notice when brands celebrate, and believe it's important for brands to support the LGBTQ+ community year-round. Round out PrideMonth with a roadmap for authentic and effective LGBTQ+ support. #PrideMonth #Authenticity #Integrity #Advertising #Insights

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

DYK? 🌈🌟Nielsen reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg

Diversity is absolutely essential for developing strong teams, and high performing organisations that are robust, agile and innovative. Everybody should feel comfortable to be who they are in the workplace, and every workplace should make effort to ensure it is inclusive. Visibility is a key part of that.

As we celebrate Pride Month, it helps businesses to look at how they can engage better with LGBTQIA+ customers. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. While representation in marketing is one way to show support, there are deeper ways. Discover fresh insights on how five brands are successfully and authentically connecting with LGBTQIA+ consumers. https://lnkd.in/eMYFGgay #LGBTQIA #marketingstrategy #LGBTQMarketing #advertisingdiversity #PrideMonth #prideadvertising

We often advise brand research & marketing teams to mine the comments posted in response to content shared by queer social media influencers as a source for powerful consumer insights. You can quickly ascertain the mindset of consumers on a particular issue, topic or even category and it's a terrific source for qualitative research (and it's free). The nearly 2K comments shared by LGBTQ+ people in response to inclusive greeting cards at Target is a great example. It demonstrates a hunger for LGBTQ+ visibility and inclusion and the power of being seen. From countless comments expressing, "I need this!" to a touching, "If anyone gave me one of these I’d frame it and put it on my wall," these consumers are telling brands about the power of everyday inclusion. https://lnkd.in/eP2jHUii #SeeAll #LGBTQ+ #insights #multiculturalmarketing https://lnkd.in/eP2jHUii

Through the lecture <Pride Sports Including LGBTQ+ People>, I've learned that the LGBTQ+ community is having a significant impact on the sports industry, influencing everything from marketing strategies to inclusivity initiatives within teams and organizations. As I aspire to become a future sports marketer, I've learned the importance of adopting a broader perspective that embraces diversity and inclusivity. Understanding the diverse needs and interests of LGBTQ+ individuals allows for more inclusive marketing campaigns and fosters a stronger connection with a broader audience. It's essential for future sports marketers to educate themselves on LGBTQ+ issues and ensure their strategies are inclusive and representative of all identities within the sports community.

To the supporters of LGBTQ Owned Businesses, we would like to share with you a simple and easy way to connect directly with these businesses. How?   LGBTQ Owned Businesses, as part of their profile a user can identify as LGBTQ Owned in the ownership section.   When they do, this allows their supporters to:   1)     Send Offers directly to only LGBTQ Owned Business.  2)     Receive Offers directly from only LGBTQ Owned Businesses.    So, what is an Offer?   An Offer could be a sale, upcoming seminar, webinar or convention offered by a user.   Our goal is to connect supporters directly with LGBTQ Owned Businesses without the need to join special groups or use hashtags.    In support of LGBTQ Owned Businesses, we are offering a special promotion that expires at 11:59pm CT on Friday November 17, 2023.    48 hours left!!! Go to https://lnkd.in/es5GaHrr and sign up using the promo code bizspecs7 and receive 3-months of our base plan for $59! #lgbusinesssolutions #lgbtqcommunity #lesbianswhotech

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.