Colling Media’s Post

Anyone that knows me knows my opinion on this one. For those that do not...vanity is one of the primary selling points of many media platforms. The math almost always crushes the subjective viewpoint. Which is why a media agnostic approach is the only approach you will find at JXM.

Players on the field aren't the only ones looking to score during Sunday's big game 🏈 Advertisers are equally anxious to win big with their ads 🤩 So, how do they do that? Read our 2024 Big Game Advertising Report to understand: 📈What impact big game commercials can have on consumer behavior and brand perception ❤️What content and characteristics consumers want out of big game commercials 👀 What makes consumers likely to watch an ad before the game 🔁 What makes consumers likely to share an ad on social media ... and more!

Here are the two most important things to know for ad spending. What are your thoughts?

YouTube has shared valuable insights from the most successful advertisements of 2023, offering a treasure trove of information for marketers and brands. https://lnkd.in/gnkWD9sQ #Subscribe to VeryBriefly's #Newsletter #YouTube #Brands

There’s a wealth of data on #CTV, but without isolating ad-supported viewership, it's tough to map the landscape in a way that matters to advertisers. Erin Mullaney weighed in with MediaPost on the need for isolating ad-supported viewership in media consumption reports. Check it out: https://bit.ly/4bGSd2h #advertising #marketing #TVadvertising #insights

Vertical video continues to build momentum, considering the format’s prevalence and popularity in social media. Enter Tiger Pistol's new playbook for vertical video advertising. Read more on Localogy Insider: https://bit.ly/3UW1HBl #TigerPistol #VerticalVideo #Advertising #Localogy

🍂✨ This fall, boost your business with the power of digital marketing! As the leaves change, so should your strategy. Capture the season's essence and engage with your audience through seasonal promotional advertising. Whether it's Facebook, Instagram, or OTT, now's the time to connect, share, and grow with Esquire Advertising! 📱🍁

Need some inspiration for your Instagram campaign? Here's some great examples that work!

🔵 BREAKING NEWS: Bizi Digital to Switch to Analog! 📻 In a bold move against industry trends, I am excited to announce Bizi Digital s return to traditional advertising methods! Forget Google Ads, email campaigns and social media — starting today, we're exclusively using carrier pigeons 🐦 for communication, billboards painted by local artists, and our newest service: smoke signal marketing (weather permitting) 🔥. We're committed to delivering your messages at the speed of flight (pigeon flight, that is) and bringing back the personal touch in a very... 'tangible' way. 😂 If you've read this far, you obviously know I'm just having a little April Fools' fun. But here's the point: while we're not going back to smoke signals any time soon, we do believe in the power of clear, straightforward communication—no tricks, no fluff. So, let's carry that spirit forward, minus the pigeons. ;) Happy April Fools' Day, everyone! PS: Every year, I look forward to seeing the creative and original April Fools' Day posts from everyone. Have you come across any that stood out? Share the link to the best one you've seen so far in the comments below! #analog #PPC #AnalogAdvertising #AprilFoolsDay

The first couple of weeks of February is always a time of celebration for advertisers. If you don't know what I mean, it is the time when two of the biggest world phenomena happen in the world of advertising. One is the American Super Bowl, the final match of their version of football and the other is the Chinese New Year. Both these events come with a bombardment of ads with brilliant concepts, production and execution. In this post, let me talk about my favourite 2024 Super Bowl ads. The best Super Bowl ads usually come under two categories. The quirky celebrity cameo-filled funny type, or the inspirational type. Most of this year's ads seemed like I had seen them before, nothing surprising apart from two ads in each of these categories. Under the quirky type, is the ad from Pluto TV, it starts off like an inspirational ad about farming until you see the 'couch potato' twist. This hilarious take made me curious enough to check what this product was all about. The second was the inspirational ad from Google. Taking photos on your phone to capture the memories of our lives is almost universal now. But have you ever wondered how a blind/partially blind person would capture their memories? This heart-melting ad has it all. The reveal in the end is a tearjerker for sure. PS: Both the ads play one after the other. #superbowl2024 #plutotv #googlepixel #advertising