Colling Media’s Post

Every two years our media market is inundated with political ads. These ads can be disruptive to ‘regular’ advertisers who utilize traditional broadcast platforms. Here’s an opportunity to learn a little more about political advertising, why it can be a challenge for some marketers, and what you should do to minimize its effect on your marketing efforts. 💡 https://lnkd.in/g286AWbS

In today’s digital world, advertisements follow us everywhere, unlike the good old days when we only watched on TV and billboards. But now it’s from social media to search engines, all depends on what we have clicked, searched, even just talked about. It can feel like our every move online is being watched, but here the good news, you have the power to say no. #highlightseveryone #techlaw #digitalmarketing #lawyerlife #growthmindset #highlightseveryonefollowers2024

2024 is a political year like no other, and having strong, relevant, and timely messaging in market is more important than ever. #Addressable advertising provides the ability to reach a strategic audience of voters across TV screens while eliminating waste, managing frequency, and building incremental reach – all while delivering measurable results. Here are four ideas for political advertisers to best leverage addressable opportunities: https://comca.st/4cWca6r

Traditional TV ads still hold the crown as the top source for brand discovery, closely followed by social media.* This insight underscores the importance of a diversified marketing strategy that balances the timeless impact of TV advertising with the dynamic reach of social media. #ClearbridgeBranding #advertisingagency #PhiladelphiaAgency

Picture this: ✅You are an advisor already doing direct mail, Linkedin Ads, Google Ads, Facebook marketing, and more. But what about radio? What about TV? Advisors need to explore new marketing channels as they are growing their business. Signal’s broadcast media offering helps advisors crack the code with TV and radio marketing. #SignalAdvisors #IMO #Marketing

With Google, X and Facebook estimated to have taken over 60% of advertising revenue from mainstream media over the past decade. This competition inquiry is one to watch. It speaks to the power of innovation but also the importance for economies like SA to protect jobs. #digital #advertising #media #innovation

A solid media mix.

🚀 The digital ad landscape is shifting dramatically as we approach the 2024 presidential election. With political campaigns increasingly dominating platforms like Meta, YouTube, and connected TV, the cost of advertising is set to skyrocket. 📈 This means more competition and higher costs for non-political advertisers trying to reach their audiences. Now more than ever, it's crucial to stay proactive and innovative with your advertising strategies. 👉 Visit the blog to learn how to navigate these challenges and keep your campaigns effective in an ever-evolving digital environment. https://ow.ly/NYkX50Rtzfw

💡 According to Aleph's Media Essentials 2024 Report, marketers should consider multi-screening - the simultaneous use of mobile devices to browse social networks or watch online videos while watching TV - when developing digital campaigns. Interested in more insights? Download Media Essentials here: https://ow.ly/QsoX50SjzwR

Take tour with your guide to media & advertising. #Aleph #ASP #TikTok #Spotify #Media #Advertising #DigitalMedia #DigitalAdvertising #DigitalAds #MediaBuy #Audioads #Videoads #ROI