Collins Enosh’s Post

How do you test Your new offers and ideas? Ideas drive innovation, but turning them into reality is the real challenge, especially for startups. Excitement often makes even experienced business owners blind to the real world environment. A professional marketing system is like your lab - not only connects your idea to the right audience but also helps verify your ideas efficiently. Lab is often one of the most important part of innovative companies, and often is created at the beginning. Create Your own one... It will provide valuable data that speeds up the process. #marketing #startup #onlinemarketing

How do You test Your new offers and ideas? Ideas drive innovation, but turning them into reality is the real challenge, especially for startups. Excitement often makes even experienced business owners blind to the real world environment. A professional marketing system is like your lab - not only connects your idea to the right audience but also helps verify your ideas efficiently. Lab is often one of the most important part of innovative companies, and often is created at the beginning. Create Your own one... It will provide valuable data that speeds up the process. #marketing #startup #onlinemarketing

Positioning, at its core, addresses two critical questions: 1. Why purchase at all? This question is central for startups pioneering new categories or solutions. The focus here is on educating the market about the benefits of the product and the problem it solves, which creates the demand. 2. Why choose our product? For startups in competitive markets (aka most startups), differentiation is key. The strategy MUST highlight what sets the product apart from others—whether its unique features, superior user experience, or better integration capabilities. For startups straddling the early stages of market creation and those entering a competitive arena, tackling both positioning questions may be necessary. This often leads to a two-phase sales cycle where the first phase focuses on establishing the need for such a product, and the second phase involves competing against other market players. The challenge is to figure out how streamline this process to ensure that potential users are not only educated about the product but are also quickly convinced of its superiority, ideally consolidating the decision-making process into a single phase.

🤔 Message-Market-Fit: Is your contech startup missing the mark? 🏗️🚀" 🔍 In today's hyper-competitive construction tech environment, achieving message-market-fit is *non-negotiable*. Startups that fail to nail this critical element often find their innovative solutions gathering dust while incumbents speed ahead. 📊 **Recent data from CB Insights** reports that nearly 42% of startups fail due to misreading market demand. For contech companies, this means your groundbreaking solutions need to align perfectly with the specific needs and pain points of your target audience. 🚧 Here are some quick tips to ensure your message hits home: 1. **Know Your Audience Inside and Out**: Conduct deep market research to understand the roles, challenges, and goals of your target customers. 2. **Clear Value Proposition**: Your message should clearly articulate the unique value your technology brings to the construction industry—whether that's increased efficiency, cost reduction, enhanced safety, etc. 3. **Test and Iterate**: See which messages resonate the most and which drive engagement. Iterate quickly based on the feedback you receive. 🚀 In a sector as traditional as construction, innovation not only has to be transformative but also easily understandable. Simplicity in messaging can often lead to wider acceptance and more impactful results. In essence, your audience needs to *see* themselves using your tech in their day-to-day operations - it can't be out of reach. #Contech #Startups #MessageMarketFit #Innovation #ConstructionTech #CBInsights #Marketing #ProductFit

Want to unlock the magic of innovation? It starts by solving one problem. Just one. Curious? 👀 The biggest success stories often start with tackling just one problem. Think about it. Many of the startups we admire didn't begin with world domination in mind. Nope. They saw one issue, big or small, and decided to fix it. That's it. This whole idea that innovation needs to be this massive, complex thing is kind of missing the point. You don't need all the bells and whistles from day one. What you really need is a clear focus on a single problem that needs solving. So, what if we took a step back from trying to do it all? Imagine keeping things simple and just solving that one thing really well. Sounds pretty doable, right? That's where the magic happens. That's where you find your niche and make an impact. Let's aim for that. That's my take on it. Do you agree? 🤔 I'd love to hear your thoughts and experiences. Let's engage, share, and learn from each other. 👇 Drop your comments below. Don't miss out on future posts, hit that follow button! 👀👆 #Innovation #ProblemSolving #Simplicity

Certainly! Here’s a revised version of your post for LinkedIn, designed to engage your network and spark discussion around the importance of MVPs in #continuousImprovement and #innovation: “An #MVP (Minimum Viable Product) is more than just the initial step in the lifecycle of a product. It serves as a crucial foundation for the learning and #kaizen (continuous improvement) processes that drive innovation, whether in startups or established companies. By launching with an MVP, we embrace a mindset geared towards evolution and growth. It’s not merely about getting a product out the door; it’s about starting a journey of iterative learning. Each iteration offers valuable insights that inform not just product enhancements but also strategic decisions that can significantly impact our businesses. #innovation #leanStartUp.

Enterprise do it, but why are startups not taking advantage? Exploring the untapped potential of UGC in startups has never been more exciting! Christina's latest piece sheds light on actionable strategies to elevate your brand. Join the conversation on leveraging real customer voices for authentic growth. [ https://hubs.la/Q02mk3HD0 ] #MarketingInnovation #StartupGrowth #UserGeneratedContent

I'm thrilled to share my key takeaways from an incredible masterclass on "𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘳𝘬𝘦𝘵 𝘍𝘪𝘵 & 𝘌𝘢𝘳𝘭𝘺 𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯" expertly instructed by Anh Hoang at Antler. This masterclass is a goldmine for any tech startup aiming to scale effectively and make a substantial market impact. Here's what stood out: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬: Emphasizing that a Go-To-Market (GTM) strategy is more than just a plan, it's the blueprint for how we engage customers and navigate competition. Mastery of this is crucial for gaining market traction. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐌𝐚𝐩𝐩𝐢𝐧𝐠: We dove deep into understanding the customer journey stages—Awareness, Consideration, Purchase, Retention, and Advocacy. Tailoring content and strategies for each phase is essential for guiding customers effectively through the funnel. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐆𝐓𝐌 𝐀𝐫𝐜𝐡𝐞𝐭𝐲𝐩𝐞𝐬: The session outlined five primary archetypes for tech startups: Consumer Digital, Consumer Hardware, Enterprise Software, Industrial Hardware, and Compounds/Materials. Identifying our archetype is pivotal as each comes with unique challenges and strategies. 𝐀𝐝𝐚𝐩𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: The class highlighted the necessity for archetype-specific strategies, from digital engagement for Consumer Digital to robust manufacturing processes for Consumer Hardware. 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐓𝐨𝐨𝐥𝐤𝐢𝐭: Anh didn't just provide strategies; we were equipped with tools and resources to develop customer personas, optimize sales funnels, and more—tools that are set to propel our startup growth. Grateful for these insights from Anh and the Antler team! This knowledge is shaping how we approach our market strategies. What's your experience with identifying and implementing GTM strategies in your ventures? #AntlerVN #TechStartups #GoToMarket #StartupGrowth #Innovation #Entrepreneurship

In the fast-paced world of startups, turning a promising idea into a thriving business requires careful navigation. I am going to talk about a powerful framework for businesses today. The Build – Measure – Learn business model. Build Every start up begins with the spark of an idea. Here founders identify a potential gap in the market that they hope to fill using their solution. They envision a product that solves a real user need. But is that enough to run a successful business? Measure The next step is to test and measure the product for strength and weakness. This can be done using different methods such as Usability Testing, A/B Testing, Data Analytics etc. This is a crucial step because it lets founders identify whether their product resonates with their end user. Learn The next step is to convert the insights into rebuilding your product. Based on the learnings, you refine your product, whether it's enhancing existing features, pivoting to a new direction, or even validating the need to discontinue the idea altogether. This leads to maximising your chances of achieving Product – Market fit! By embracing this process, startups can save themselves from - Building a product that no one wants - Achieve sustainable business growth - Become adaptable in a dynamic market #businessframework #productmarketfit

Startups have a magical ability to turn blunders into genius moves. Imagine launching a product so ahead of its time that not even your team gets it—classic mistake, right? Wrong! That’s just a "pivot" waiting to happen. Like when ProgComm's B2B commerce tool for sales tracking ended up being more popular as a performance management dashboard. No problem, just pivot! Suddenly, you’re not the team behind a failed sales tracker but the visionaries behind the hottest performance management tool. Next time your startup makes a colossal mistake, remember, you're one pivot away from being hailed as a genius! 🚀✨ When to Pivot: 1. Market Feedback: If users love something different about your product. 2. Stagnant Growth: When growth stalls despite your best efforts. 3. Competition: Competitors outpace you in your current direction. 4. New Opportunities: Spotting a more lucrative or viable market. Share your mistakes turning genius moves with us! #StartupLife #Pivot #Entrepreneurship #Innovation #ProgComm #Progcap