Colm Barry’s Post

Our final Gold Effectiveness Award of the evening goes to adam&eveDDB and Medialab Group for their work with Laithwaites, Direct Wines Limited: How we stopped at nothing to deliver a great payback for Laithwaites. This case describes a strategy to help the struggling wine selling family business, Laithwaites, invest confidently in brand building by running rigorous regional tests to demonstrate how commercially beneficial brand advertising could be for the company. Using creative based on the proposition, ‘We stop at nothing to bring you great wine’, phases of advertising aired in test regions on ITV’s linear TV and BVOD platforms, radio, and social. In test areas, the company performed better than in control regions where ads didn’t run. The regional tests delivered an estimated £1.63 of revenue per £1 invested, enabling profits to be modelled from national and longer-term campaigns. Congratulations to all involved from adam&eveDDB and Medialab Group.

Did you know we can recall a scent with 65% accuracy even a year after experiencing it? What better way to make a lasting impression than with the delicious scents of freshly baked Malasadas (Portuguese doughnuts), scones, or cinnamon rolls? Let us know when you're ready to make an indelible impression on your future clients at your next trade show! #TradeShow #Hospitality #Marketing #Success #ExhibitProfs #TradeShowExhibits

Did you know we can recall a scent with 65% accuracy even a year after experiencing it? What better way to make a lasting impression than with the delicious scents of freshly baked Malasadas (Portuguese doughnuts), scones, or cinnamon rolls? Let us know when you're ready to make an indelible impression on your future clients at your next trade show! #TradeShow #Hospitality #Marketing #Success #ExhibitProfs #TradeShowExhibits

Leveraging Awards for Success: Insights from Carol of Mom’s Choice Awards Join us as we sit down with Carol, Senior Customer Relations Manager at the globally recognized Mom’s Choice Awards®. With over 20 years of experience in business development and marketing, and more than 5 years in the toy industry, Carol shares valuable insights on the importance of awards in elevating a brand's credibility. We’ll discuss how to maximize the impact of awards long after the initial win, the role of social media in reaching consumers directly, and why the MCA Honoring Excellence seal is trusted by parents and retailers alike. If you’re curious about how awards can shape the future of your product, this episode is a must-listen!

Did you know we can recall a scent with 65% accuracy even a year after experiencing it? What better way to make a lasting impression than with the delicious scents of freshly baked Malasadas (Portuguese doughnuts), scones, or cinnamon rolls? Let us know when you're ready to make an indelible impression on your future clients at your next trade show! #TradeShow #Hospitality #Marketing #Success #ExhibitProfs #TradeShowExhibits

Did you know we can recall a scent with 65% accuracy even a year after experiencing it? What better way to make a lasting impression than with the delicious scents of freshly baked Malasadas (Portuguese doughnuts), scones, or cinnamon rolls? Let us know when you're ready to make an indelible impression on your future clients at your next trade show! #TradeShow #Hospitality #Marketing #Success #ExhibitProfs #TradeShowExhibits

Did you know we can recall a scent with 65% accuracy even a year after experiencing it? What better way to make a lasting impression than with the delicious scents of freshly baked Malasadas (Portuguese doughnuts), scones, or cinnamon rolls? Let us know when you're ready to make an indelible impression on your future clients at your next trade show! #TradeShow #Hospitality #Marketing #Success #ExhibitProfs #TradeShowExhibits

the best way to bridge political divides, make people consider different points of view, etc. - make them watch this ad. did it increase sales in the short term? probably. maybe not as much as a price promo though. should the price promo have been executed instead and the hassle of making this avoided?

Keira Rumble, founder of Krumbled Foods, shares her powerful strategy for building trust and driving sales through education. Keira explains how expert-led content helps her brand go beyond just pregnancy-safe products, appealing to a wider audience. Learn how focusing on education and building trust can turn customers into advocates through word of mouth. 💬 Check out the insights Keira brings to the table!  https://lnkd.in/gxnzMZEZ

🥇 It’s official, Doritos are back on top of the Super Bowl pile! After a rare down year in 2023, Doritos are back to what they do best, producing epic Super Bowl commercials that deliver across all the core effectiveness pillars 👇👇👇 Captivate 👀 While Jenna Ortega was a genuine A-list inclusion (almost a prerequisite in a Super Bowl spot...), the cute and lovable elderly characters in Dina & Mita really stole the show, bringing a genuine level of happiness within the hilarious, action packed narrative. As a result, the ad was able to achieve the perfect one-two punch of demanding people’s attention while being highly likeable. Connect 🔗 Centering the narrative around a hot pursuit of the last pack of Dynamitas, the product was the central element throughout, ensuring the brand was seamlessly integrated into the story — all within a high voltage theme that felt perfectly aligned with what people expected to see from Doritos. Compel 💥 While the big, bold theme worked to reinforce the brand’s fun positioning, it also provided a not so subtle link to the product’s big, bold flavor profile. As a result, the brand was able to effectively communicate not only that they were different from others, but how they were different, building strong predisposition toward the product as a result. Follow Cubery for the full Super Bowl LVIII rankings and analysis!