Learn how embracing a holistic approach to video empowers broadcasters to unlock new opportunities for multiple monetization models in this guide: https://comca.st/3VTZeYB #BroadcastTV #CloudTV #Broadcasters #ContentMonetization
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Find five key factors to help broadcasters create their own unique digital-first strategy and take advantage of new opportunities: https://comca.st/4dGhD0X #Broadcasters #BroadcastTV #OTT #CloudTV #VideoPlatform
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Measuring the impact of broadcast advertising can be crucial for understanding its effectiveness and making informed decisions about future ad spend. Here are four ways to measure the impact of broadcast advertising. #broadcast #tv #advertising
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Originator of Streaming TV, TMT Futurist, CEO@FreeCastTV, @SelectTV, @StreamingTVKit @RabbitTV fmr MegaChannels.TV (circa 1998), 30yr Tech Entrepreneur.
FreeCast breathes new life into Local US Broadcasters in 72 hours or less (OH My Bad - Thats What Should Be Happening - Free, Paid, or Otherwise). This Top Story from theDesk explains how the British broadcasters are on top of it. Competition aside and advertising revenues re-injected. I know, I know, US situ is different. it's not really when you peel away all the politics. #nextgenstreaming #freecast #streamingwars #nomoreappdiving #ota #broadcasters https://lnkd.in/evTKwn-7
Freely breathes new life into British public service broadcasters
thedesk.net
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Radio now exceeds Linear TV in Reach for the first time since the 1960s. What does this mean to you as a Television Advertiser whether Linear (Broadcast) or Streaming (OTT)? Have you found huge fragmentation in the the cost and in accumulating "reach" in streaming? As well as massive increase in Streaming $CPM ? Targeting is great and sexy , but should it be at an increase of 400% over Broadcast radio that reached everyone (90%) in every demo? Lets talk about your circumstances and attribution? denniscoughlin@iheartmedia.com https://lnkd.in/d2qpkydq #iheartmedia
Outlook 2024: Broadcasters See Brightening Skies Ahead.
insideaudiomarketing.com
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🚨 New Insight: The Broadcaster Fightback With audiences moving away from traditional TV, increased competition from streamers and inflated content cost, broadcasters are facing significant challenges in 2024. In this insight, we breakdown Free TV broadcasters' share of acquired scripted TV premieres, including their increased activity in second window acquisitions and their focus on digital services. Link to the insight in the comments! ⬇️ #TVInsights #Broadcasters #Streamingmedia
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Are you looking to build your audience reach quickly and efficiently? According to Nielsen NPOWER, broadcast TV may be your answer. In fact, it only takes 20 programs on broadcast TV to reach the same audience as 20,355 programs on Netflix. That's right, a reach of 18% on Netflix requires 20,355 programs, while broadcast TV only requires 20. Don't underestimate the power of traditional broadcast TV when it comes to reaching your audience. PVX technology and our team of dedicated buyers can execute your local media plan effectively and efficiently. message me to discuss Randy Altman #broadcastTV #streamingservices #audiencegrowth #ProvantageX
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❓ How much do you know about The Streaming Loophole in media? In this blog post, we explore how this thorny issue could affect the future of broadcasting, network affiliate relationships, and vMVPDs. We uncover: 🚀 Broadcasters in a Pinch: Declining MVPD subscribers means shrinking retransmission consent fees for broadcasters. Add to this, network affiliates' ability to create deals on their behalf, which complicates revenue-sharing dynamics. 💼 Direct Negotiations: A recent push by broadcasters aims to give them more negotiating power. The Coalition for Local News is advocating to close this loophole, allowing them to make deals directly with vMVPDs. 💡 Regulatory Battles: The debate isn't just among broadcasters and streamers. FCC Chairwoman Jessica Rosenworcel's recent proposal and subsequent Congressional responses indicate that this is a high-stakes regulatory game. For a comprehensive look, read the full blog: https://lnkd.in/grc2F9b9 #ott #streamingmedia #tv #broadcast #vmvpd
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Are you looking to build your audience reach quickly and efficiently? According to Nielsen NPOWER, broadcast TV may be your answer. In fact, it only takes 20 programs on broadcast TV to reach the same audience as 20,355 programs on Netflix. That's right, a reach of 18% on Netflix requires 20,355 programs, while broadcast TV only requires 20. Don't underestimate the power of traditional broadcast TV when it comes to reaching your audience. PVX technology and our team of dedicated buyers can execute your local media plan effectively and efficiently. message me to discuss #broadcastTV #streamingservices #audiencegrowth #ProvantageX
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Although CTV, digital and other platforms are becomingly increasingly popular, linear television is still a priority for a majority of big brands. Tunnl's local TV ratings solution can help increase campaign effectiveness by identifying the best placements to reach your target audience. Set-up some time to check it out below 👇 #audiencetargeting #lineartelevision #advertising
Advertise on the best cable and broadcast networks, programs, and dayparts for reaching your target audience with the Tunnl platform’s on-demand TV Ratings. Get a personalized demo: https://lnkd.in/es6xF-qb #television #audienceintelligence #advertising #tvratings
Request a Demo of Tunnl's Local TV Ratings | Tunnl Platform
tunnldata.com
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Low latency isn't just a technical metric; it's the foundation of modern broadcasting. By prioritizing real-time engagement, enhancing viewer experiences, and embracing innovative solutions, broadcasters reach new levels of success in an increasingly competitive landscape. Read the blog to learn more: https://lnkd.in/dT2Vc7v9 #logituit #lowlatency #broadcasters #streamingplatform #livestreaming #OTT #videotechnology
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