COMCO Mundo League of Enterprises’ Post

Happy International PR Day Folks ! As we celebrate the importance of Public Relations in today's fast-paced business world, may I share these 5 key facts about PR that every organization should know and practice? : 👉🏽 PR is not just about media coverage: It's about building relationships, managing reputation, and driving business results. 👉🏽 Authenticity matters: In today's transparent world, honesty and authenticity are crucial for building trust with your audience. 👉🏽 PR is a two-way conversation: It's not just about broadcasting your message, but also about listening to your stakeholders and engaging with them. 👉🏽 Data-driven PR is the future: With the help of technology, PR professionals can now measure the impact of their efforts and make data-driven decisions. 👉🏽 PR is essential for crisis management: A well-planned PR strategy can help organizations navigate crises and protect their reputation. I'm sure you have some more to add, please feel free to Let's celebrate the power of PR in driving business success! #InternationalPRDay #PRMatters #Communications #dictioncoach #corporate #organisationalgrowth Nigerian Institute of Public Relations Eniola Mayowa yemisi lanre-idowu Obinna Nwankwo Plangkat Dallang Yemisi Peters Anikeade Funke-Treasure Lekan Sote

Happy International PR Day Folks ! As we celebrate the importance of Public Relations in today's fast-paced business world, may I share these 5 key facts about PR that every organization should know and practice? : 👉🏽 PR is not just about media coverage: It's about building relationships, managing reputation, and driving business results. 👉🏽 Authenticity matters: In today's transparent world, honesty and authenticity are crucial for building trust with your audience. 👉🏽 PR is a two-way conversation: It's not just about broadcasting your message, but also about listening to your stakeholders and engaging with them. 👉🏽 Data-driven PR is the future: With the help of technology, PR professionals can now measure the impact of their efforts and make data-driven decisions. 👉🏽 PR is essential for crisis management: A well-planned PR strategy can help organizations navigate crises and protect their reputation. I'm sure you have some more to add, please feel free to Let's celebrate the power of PR in driving business success! #InternationalPRDay #PRMatters #Communications #dictioncoach #corporate #organisationalgrowth Nigerian Institute of Public Relations Eniola Mayowa yemisi lanre-idowu Obinna Nwankwo Plangkat Dallang Yemisi Peters Anikeade Funke-Treasure Lekan Sote

Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, has highlighted how the economic conditions in 2023 have exacerbated the Nigerian Public Relations industry’s long-standing issues, particularly the struggle to define and communicate the value of PR. He noted that misunderstandings about the role of PR professionals have led to undervaluation and insufficient recognition. Speaking in an exclusive interview with MARKETING EDGE, the PR expert expressed optimism about the future growth of the PR industry, noting that as professionals adapt to technological advancements and focus on value addition, the value of the profession can be elevated to prominence. https://lnkd.in/e8Eure9U

A while back we hosted a session about media relations and PR for FVCA - Pääomasijoittajat investor members, sharing our insights on successful media communications. Thank you to everyone who joined us, and a special thank you for the FVCA team for helping with the organising of the event. Our CEO Anna shared the following tips, among others, with the audience: ▪️ Creating a compelling narrative forms the crux of PR activities and sets the stage for all communication efforts. The cornerstone of a working narrative is a shared purpose where the relationship shifts from audience to co-creator. This is not telling the audience what you do, but what you can do together. ▪️ Journalist serve first and foremost their readers. At the same time many media outlets assess their success based on the amount of paying readers – during an economic downturn more than ever. PR success comes from thinking of the readers first. What would be worth reading for them? What would make them click? ▪️Journalists are invariably drawn towards exclusivity and advance information, which grants them the opportunity to delve deeper into the matter. Strategically use this to build stronger stories and relationships with the media.

Especially considering the domain similarities between Marketing and Communication(PR), more needs to be done to educate organisations.

As we commemorate another World PR Day on July 16, 2024, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) is emphasizing the critical need for PR professionals to adapt to the rapidly changing landscape of the industry. The theme for this year, “The Future of PR in a Changing World,” reflects the dynamic and evolving nature of the PR profession. Mrs. Comfort Obot Nwankwo, Chairman of the Lagos NIPR, highlighted the importance of adaptability and forward-thinking. “The future will belong to those who can adapt to changing times. PR professionals must embrace this change, leveraging new technologies and strategies to stay relevant and effective. The ability to navigate these shifts will define our success in the coming years,” she stated. https://lnkd.in/ehEFVEhu

Complicated as it is! I think there is so much of the work to be done by PRISA Southern Africa. Because so many people don’t understand what actually Public Relations is, does, or can’t do. The industry roleplayers are lossing so many opportunities in corporate and in particular small businesses. - Many small business don’t understand the value of PR. - Many don’t understand that PR Agency/firm do not exist to replace internal comms, there is a need for maximum cooporation. - Due to the pressure of the competition in the industry, PR firms agrees to KPIs that are not doable from PR point of view. Pros have no power over coversions or sales. - Many do not understand the concept of (earned media), meaning as media relations specialists we have no control over what happens in newsrooms. We get coveraged for its earned/deserved to be covered. - PR and Marketing differs but co-exist for long term common goal. There is a lot of knowledge to be shared about this industry.

Public Relations is all about consistency. I’ve always believed that PR activity needs to be done continuously - It’s not a one-off or quarterly activity. It’s why FIVE engages in various activities every month to manage the brand's reputation: ▶️ Publicising new openings, events and offers in the press, ▶️ Demonstrating thought leadership with our C-suite in industry titles, ▶️ Participating in leading conferences, ▶️ Nurturing relationships with journalists, ▶️ And winning (a lot of) awards 😉 Consistent PR efforts are essential for reassuring different stakeholders. From investors, who want confidence that their investments are safe, And guests, who want assurance that FIVE Hotels and Resorts is a vibrant place to 'Come Play,' To journalists who want the latest news to publish, And potential ‘FIVERs,' who want to work for a brand that’s pushing boundaries. It’s why the FIVE Public Relations juggernaut never stops. We don’t rest on our laurels because we’ve had strong pieces of coverage - But continue to actively pitch unique, and exclusive, story angles to keep FIVE in the spotlight. As soon as you take your foot off the ‘PR Pedal’ - That’s when your hard-earned reputation begins to fade. #PublicRelations #Communication #PersonalBranding #Hospitality

I shared my experience with Maddyness UK on building an international PR strategy. Recently, we collaborated with media outlets from the USA, UK, Croatia, Hungary, Romania, Poland, Czech Republic, Austria, Germany, France, Ukraine and Spain. 💫The following three components are the basis for the fastest (organic) possible entry into the new information space, which we have been using in our PR agency for 10 years. In short, the formula is as follows: Company’s face – leader or person representing the company in communication + client’s cases + newshooks and actualisation. Read more in the article ✨

Top tips for foreign companies navigating Italy's communications environment: prioritize relationships, understand the importance of language, and engage with digital and social media trends. Find out more on Italy’s innovative market with Alessandra Malvermi of Sound Public Relations in a new #PRGN blog post. Check it out. 🇮🇹