Comerica Bank’s Post

The inaugural 2024 BMO #wine market report is here! A #B2B first ever in U.S. Glass half empty or half full? Find out, literally. http://spr.ly/6043dJt1R 61% of all U.S. wine drinkers are made up of Millennials, Gen Z and Gen X. Who knew?!? DTC sales took off during the pandemic and are a key part of growth strategies for wineries. Almost 30% of wine drinkers say they purchase a wine priced at >$20 monthly. Find out about the fascinating evolution of the sector as it relates to customer preferences, production dynamics and the inflationary environment.

🔄 Shifts in consumer preferences are reshaping the wine industry, highlighting the rise of non-alcoholic wines and online sales. See how wineries are responding to these changes in our Article: https://lnkd.in/gQkc3aUP #ConsumerTrends #WineEvolution #DigitalTransformation #BevAlc #WineBusiness #BeverageBusiness

This is D-Day! Ready to take part in the future of wine? 🍷 The final round of $CELLAR presale will take on SwissBorg platform on October 10th 2pm CEST 📆 As a loyalty token, $CELLAR not only provides wine customers with benefits such as APY, access to exclusive bottles, discounts on wine purchase, digital cellar customization,but also offers utilities to wine brands. For the brands listing on InterCellar Wine & Spirits marketplace, the more they sell, the more visibility they'll have on the platform, along with more complete data access. 📈 Interested ? Link in comments 👇 #token #wine #spirits #RWA

Steering the Course: Insights from Larry Jorgensen, CEO of Wines of Western Australia. From the Historic Swan Valley to World-Class Margaret River, Western Australia’s Wine Regions Embody Diversity and Excellence. Western Australia’s wine industry, once centered around the historic Swan Valley, has undergone a profound transformation since the 1970s. Today, this expansive state is home to nine diverse wine regions, producing just 2% of Australia’s national output yet contributing 20% of the nation's fine wines.  Article provided by Beverage Trade Network. https://lnkd.in/dvdJYEEi

#USWineSector #MarketTrends It seems that the annual change in US volume wine sales is declining since 2021. Young people consume wine differently and the volumes are being reduced for the wineries. Sometimes the obvious and direct solution is not the optimal, if wineries start fighting among them so that they maintain the volumes, all of them could lose competitiveness. On the other hand, if they work together and collaborate on marketing the category and expand the number of consumers and wine occasions, everybody will win. Let´s work together on a win-win strategy so that the wine industry market trends and positive again. What is your opinion?? Tell us about!! https://lnkd.in/dF_Vy6n2

Increasing Sales by Using a Good Wine Label Design You might be asking yourself how can a wine label be designed in a way that encourages consumers to pick up the bottle compared to its competitors? With all the different types of wines sitting out there on your local supermarket shelves it can make it more difficult for all the different wineries to stand out and apart from each other. https://lnkd.in/gkadddg

Any nut can be cracked as long as you have the right tool. Spotlight empowers wineries to understand their customers and sell to them more effectively. When you track ~> You can measure When you measure ~> You can understand When you understand ~> You can sell When you sell ~> You can upsell, cross-sell, get referrals, build brand loyalty, and create promoters for your brand. Don't miss them when they walk through your tasting room. ⏳ #CellarXSpotlight #WineTech #TastingRoom

What happened in the #DtC wine market in 2023, and how can you use that information to your advantage? Download the 2024 DtC Wine Shipping Report for consumer insight and analysis. DtCReport.com #WineWednesday

We are very proud of our 1 minute product Video * Reasons to use winesave. * How to use winesave. * Benefits of winesave. Winesave - 'The Premium Wine Preserver' #wineindustry #winelovers #preservation #reducewaste #reducecosts

🌈 Imagine... a world where you were getting a handful of new wine club signups online every single day. That world exists my wine marketing friends! Learn how to boost your online wine club sign ups by watching our latest episode at https://lnkd.in/gGc43XC8 :: :: #emailmarketingisourjam #emailmavens #emailmarketingforwineries #sellmorewineonline #wineclub #transactionalemails