Commerce Ventures’ Post

No more Retail Media FOMO for Chase Looks like the $119 billion in revenue earned by Retail Media Networks in 2023 has motivated the bank to jump into the game. According to Ron Shevlin, this move is "a stroke of genius" for Chase, as it allows them to get paid twice, improve payment loyalty, and gain pricing flexibility. Not only will Chase capitalize on ad revenues, but personalized deals will encourage greater card spend, bringing in more volume and interchange revenues. #ChaseMediaSolutions #CornerstoneAdvisors #Datamonetization #FintechSnarktank (Source: Forbes)

#Fintech brands PayPal, Klarna and Chime have all spent the last few months ramping up their brand awareness efforts, enlisting high-profile celebrities and launching brand campaigns to differentiate themselves from their competitors. As more banking challengers enter the arena, these brands are leveraging big names and more brand building-focused strategies to capture a bigger share of the market, and, ultimately, get shoppers to use their pay features rather than those of their competitors. #brandawareness In this piece by Kimeko McCoy, we speak to Tom Murphy of VML, and Geoff Seeley.

In years to come this story will be read as a coherent explanation of how we lost our shared reality - or as a wake up call that helped inspire action against the bullshit merchants https://lnkd.in/dU_i_-C5

In 1985, long before the term "fintech" was even coined, Sears crafted one of the most remarkable embedded finance strategies of all time, leading to the birth of the Discover Card. At a time when retail giants were mostly focused on selling goods, Sears had the foresight to realize that controlling the payment process could provide enormous strategic value. Sears leveraged it’s legendary catalogue (consumer reach) and embedded financial services directly into their ecosystem, they didn't just create a new revenue stream; they built embedded finance way before it was cool. Fast forward to today, and the parallels are striking: companies like Amazon and Apple are taking pages right out of Sears' playbook, embedding financial services into their platforms to enhance customer loyalty and drive growth. It's a powerful reminder that this game has been played and won before. Here is a link to the commercial where they launched their offering. https://lnkd.in/ghbcgaUB

UP Bank is the new PURPLE COW of banking… Why? 👇 First, what is a purple cow? 🐮 It’s a REMARKABLE products/service/brand The one that stands out from the competition right away NETFLIX, UBER, APPLE These are the purple cows of their industries, if not the 21st generation so far. Let’s make something clear, though, It’s not the creative whip, it’s not the ‘too-much’ PIZZAZZ It’s not only the products or the service per se It is also the BRAND and MARKETING strategy and how they communicate with their audiences NETFLIX is known for that with their ridiculously good ads UBER is known for their quick deliveries (whether food or people) APPLE, well, Apple just thinks differently! Like they really do! And a great brand is one that’s consistent all the way through, starting with its visual appeal and messaging to features and other marketing/product roll-outs. ➡️ Today, I want to show you the new purple cow, right here from Australia. The UP Banking! A truly unique and REMARKABLE brand in everything they do! 💬 What do you think? Do they do enough to be called a purple cow? Let me know! #branding #brand #marketing #purplecow #SethGodin

As the first generation to grow up in the digital age, research shows that Gen Z prefer quick, easy payment experiences, and are less concerned about data and privacy, compared to previous generations. Learn more about how Gen Z are changing the payments landscape.

In a world dominated by digital transactions, #checks are proving their staying power. Our latest blog post delves into the resurgence of paper checks and their role in modernized payment workflows. Discover the modern allure of traditional checks! https://lnkd.in/guTVfReC #CheckrunInsights #ModernPayments #Checkrun #BusinessPayments #ChecksNotDead #Halloween

In another exciting evolution of my #FinancialServices Weekly Digest, check out my blog: The Financial Services Monthly Wrap-Up: June! Get the run down on #industrytrends, new product launches, and #regulatory changes, with overviews and Comperemedia insights brought to you by yours truly. This month, I was most impressed by Apple, Wells Fargo, and Varo Bank's new product launches and announcements! https://lnkd.in/ecC7WwRT

Curious about attracting younger members to your financial institution? Dive into the latest findings with CMO Allison Cerra from Alkami's generational trends study on #CUbroadcast. Discover key insights and strategies to appeal to Millennial consumers. From digital banking preferences to personalized experiences, learn how to stay ahead in meeting the needs of the next generation. #DigitalBanking #GenerationalTrends #CustomerEngagement#BankingInnovation #Millennials

Curious about attracting younger members to your financial institution? Dive into the latest findings with CMO Allison Cerra from Alkami's generational trends study on #CUbroadcast. Discover key insights and strategies to appeal to Millennial consumers. From digital banking preferences to personalized experiences, learn how to stay ahead in meeting the needs of the next generation. #DigitalBanking #GenerationalTrends #CustomerEngagement#BankingInnovation #Millennials