CommerceIQ’s Post

Exciting News! Skai is thrilled to announce our strategic partnership with XPN, a leading provider of advertising analytics powered by Amazon Marketing Cloud (AMC). Together, we're empowering marketers with the insights and tools needed to drive exceptional results across omnichannel commerce media. How does it work? Our industry-leading platform for omnichannel advertising combines seamlessly with XPN's cutting-edge analytics, offering a powerful solution for: Deepening insights: Gaining a comprehensive understanding of customer journeys and performance metrics. Optimising ad spend: Identifying high-performing campaigns and allocating budgets effectively. Driving incremental sales: Unlocking new growth opportunities through data-driven decision-making. Want to see it in action? Check out this case study, in which XPN and Skai leveraged AMC-based insights to help JLab achieve 30% savings on the advertising budget and a 50% reduction in bids on the highest-spending branded keywords. The Amazon Ads case study: https://okt.to/l3m9kC #Skai #XPN #AmazonMarketingCloud #OmnichannelAdvertising #DataDrivenMarketing #PerformanceOptimization

Data Clean Rooms are officially the hottest topic in retail media, and that’s saying a lot. In the last 8 months, this capability has exploded as a key differentiator for leading RMNs. Brands are jumping at the chance to ‘operate their data’ within RMNs who make DCRs an option… and the results from those that are early in are pretty impressive. It was great to get the call from Shoptalk to facilitate its first DCR panel – and even better to do that with Imteaz Ahamed, one of the industry’s pioneers in leveraging DCRs at Reckitt. Our discussion centered around…. 💪 Defining DCRs as a product. What makes them attractive, and why are advertisers so eager to learn/leverage them?  ☁ Amazon’s lead in enabling DCRs is quite dramatic. The features of @Amazon Marketing Cloud are already considered to be ~ three years ahead of the next-best option, and there’s potential that this becomes Amazon’s true strategic moat in retail media, given the ways in which brands can operate beyond Amazon Ads using their DCR. 📈 How retailers should approach enabling DCRs and the benefits this can create beyond retail media revenue. We’re excited to be helping clients navigate their DCR journey. If you'd like more of the presentation, we're happy to connect and exchange learnings. Shoutout to Krystina Gustafson, Rocquan Lucas, and HG O'Connell for always delivering the best content for Shoptalk events!

Leading advertisers are tapping into Data Clean Rooms (DCR) to revolutionize the way they connect with customers across all channels - but that’s not all... A good data strategy positively affects several key commercial outcome areas, including marketing spend effectiveness, customer lifetime value, retail media, supply chain forecasting, and operational efficiency. While most data leaders claim their organization has no data strategy, it might be time to get on board. At Shoptalk, TOMORROW Senior Partner, Daryl Porter, suggested that organizations prioritize investment and resources behind defining a clear roadmap of use cases for DCRs in 2024. Today, Retail Media Networks are amplifying use cases for DCRs to provide better targeting and maximize ROI - and measure attribution. Starting with a solid data strategy for capturing, extracting, and utilizing data for business-wide growth, DCRs are the game-changer for combining all of your valuable data sets into a true targeting engine. So, what could we expect from DCRs in 2024?… 1️⃣ Proven ROI 2️⃣ Perfected data interoperability 3️⃣ Increased data quality #TomorrowRetail #DigitalRetail #Shoptalk2024 #DataCleanRooms #RetailMedia #RetailMediaNetwork

👩🚀 The Kevel Retail Media Cloud™ allows retailers to build a unique ad platform using our flexible tools. With key features like campaign management automation, decisioning, and the flexibility to run any ad format, all while keeping their data safe and secure. 💡 Interested? Innovative marketplaces like Edmunds are building with Kevel's ad-serving tools to monetize its' sponsored listings. 📈 Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like the big tech players like Amazon. 👇 Keep reading to learn more about The Kevel Retail Media Cloud™ #RetailMediaCloud #RetailMedia #Kevel #Marketplaces #RetailMediaNetworks #RetailMediaPlatform https://bit.ly/4ar4irY

🚀 Want to take your Amazon Demand Side Platform (DSP) performance to the next level? Kiri Masters, head of retail marketplace strategy at Acadia, has some game-changing insights for you! 🛒 Measuring DSP performance goes beyond just ROAS and impressions. In her latest report, Masters delves into 23 unique customer journey metrics that provide a holistic view of your brand's DSP health. 📊 🔍 Check out this week's blog where Masters uncovers how brands can unlock a treasure trove of data to measure Amazon DSP performance. ⤵ #digitalshelf #digitalleaders #ecommerce #amazondsp #retailanalytics #digitalmarketing #datadrivendecisions

Exciting News for Marketers! Pacvue's Q4 2023 CPC Report is here, revealing: 1️⃣ On Amazon, Sponsored Products Ads saw a 17.7% YoY increase 2️⃣ On Walmart, Sponsored Brands experienced an 18.47% YoY increase in Average Daily Spend. 3️⃣ On Instacart, CPCs declined 2% YoY Competition on some retailers is heating up! Leverage these insights to fine-tune your retailer advertising strategies; Download the report here: https://lnkd.in/eYkTyDKR

Why ROAS Isn't the Holy Grail for DTC Marketers . . If you’re only focusing on ROAS, you might be missing the bigger picture. Here's why: 1️⃣ ROAS ≠ Profitability Just because your ROAS looks great doesn’t mean you’re profitable. It ignores key costs like production, shipping, and overhead. 2️⃣ ROAS Doesn’t Show Cash Flow You could have a solid ROAS but still struggle with cash flow. That’s a huge risk if your revenue is tied up in inventory or delayed payments. 3️⃣ ROAS Hides Incrementality Not all 3X ROAS are created equal. A 3X on branded search captures existing demand, while a 3X on Facebook can bring in new, incremental customers. ROAS won’t show you that. 4️⃣ Contribution Margin Is King CM = Revenue - Variable Costs. It’s a better metric for understanding how profitable scaling really is. Focusing solely on ROAS? You might be leaving profitability on the table. Takeaway: Look at the whole picture—cash flow, profitability, and new customer growth metrics like NC-ROAS. This will give you a clearer view of your business’s health. 📊 What metrics are you tracking? Let's talk data!👇 #DTC #Ecommerce #ROAS #Profitability #MarketingMetrics #Growth

📣 Last month, Amazon Ads expert David Zimmerman released a comprehensive overview of the best Amazon tools for sellers, and Pacvue is thrilled to have been ranked as the #1 tool for agencies! To explore how the eCommerce landscape is evolving, Melissa Burdick, Pacvue Co-founder and President, and Anne Harrell, Pacvue Head of Product Evangelism, recently joined industry leaders from Trellis, including Luke McGinnis, Chief Revenue Officer, and Krishna Vemulapali, Co-founder, for the Amazon Tools League Live Forum. One key takeaway? As Melissa said, “Success in the Amazon ecosystem means zigging where Amazon zags.” Pacvue’s omnichannel approach connects commerce data across retail destinations, staying ahead of the curve and delivering innovation that matters to sellers. Want to know more about the future of AI-powered ecommerce, algorithmic commerce, and the retail media ecosystem? Check out our latest blog. ⤵️ https://hubs.li/Q02VpMLQ0 #eCommerce #AmazonAds #AI #retailmedia #AmazonToolsLeague

One of my favorite things about Prime Day is the awesome data that gets shared across our community. Here are a few of my favorite sources for PD insights and analysis... Momentum Commerce - excellent dashboards and visualizations of real-time sales, category, and brand data. https://lnkd.in/g9Pfy-ab Numerator - daily insights and analysis of PD shopper behavior that includes data points on spending, popular items, demographic information of shoppers, and satisfaction with the deals. https://lnkd.in/gqyBwyXq Digital Commerce 360 - puts out daily reports, analysis, and summaries of key stats during the PD sales period. https://lnkd.in/gYGekGtM A couple of other sources for pre/post prime day insights: Helium 10 - their Hub has a 'what to expect' summary page for all things PD that's worth taking a look at. https://lnkd.in/g8JUYK5J GrabOn - 'what to expect' style roll-up page of various PD insights and analysis. https://lnkd.in/geGxRW2m DigiCommerce - shareable slide decks on PD performance, on Linkedin. For more specific and granular insights during PD and other tentpole Amazon sales events I recommend following John T. Shea, Liran Hirschkorn, Melissa Burdick, Andrea K. Leigh, Jon Derkits, and Doug Herrington here on Linkedin. Any other resources out there that track real-time PD performance and provide insights that I should know about? Please share your favorites in the comments!

Are sales channels like Amazon cannibalising your DTC sales? Have you ever wondered about the impact of other sales channels on your own DTC offering. For example, aggregators like Booking.com or Hotels.com in travel or marketplaces like Amazon in retail? Or conversely if they are generating a halo effect helped by greater distribution of your brand’s products and sales?   We often see a dynamic where one sales channel that previously had strong performance is now flat or shrinking YOY, whereas another is growing. This can be especially prevalent between DTC websites and Amazon. Consumer behaviour is anything but siloed across sales channels. So is it possible that a channel like Amazon is "stealing" customers that would have previously come through your DTC? That's to say, do you know whether that Amazon growth is actually incremental? And crucially how can you quantify that effect to give you a more holistic view of performance? The answer is through marketing mix modelling (MMM).    With one client we’ve identified a 10%+ "steal" by Amazon on DTC sales this year alone. And MMM works for pretty much any sector. We’ve also recently identified the positive incremental impact of comparison sites for one of our travel clients.    It might seem an obvious general point but our analysis across several clients appears to show that if a brand has low awareness but a strong product then the platforms can offer a significant leg up. However, if the brand is better known then it is more likely to suffer some form of cannibalisation.    If you'd like to understand how similar channel dynamics work for your brand get in touch. #econometrics #mmm #marketingmixmodelling #dtc #amazon #aggregators #ecommerce