CommerceNext’s Post

🔔 Mark your calendars! WISE’s next webinar is on the horizon! Join us for an insightful session on "THE TRANSFORMATION OF PRIVATE BRANDS" happening on Thursday, April 4, 2024. Get ready to dive deep into the evolution of private brands in today's dynamic market! Private brands have undergone a remarkable makeover, influenced by a myriad of factors such as the pandemic, inflation, e-commerce, supply chain dynamics, data monetization, and shifting consumer values. Gone are the days when private brands played second fiddle! It's time to explore how retailers and manufacturers can thrive in this new landscape. What's on the agenda, you ask? Here's a sneak peek at what you'll learn: - Discover the rapid changes in consumer priorities and behaviors. - Uncover the strategies private brand shoppers use to navigate the market. - Explore the drivers behind private brands' growth and how retailers are taking the lead. - Learn the importance of innovation and omnichannel strategies in future-proofing private brands. Secure your spot now! Click the link in the comments to register for the webinar and stay ahead of the curve. #WISE #Webinar #PrivateBrands #Transformation #RetailInsights #FutureofCommerce #WomenImpactingStorebrandExcellence

Welcome to the NielsenIQ FMCG LinkedIn page. The one thing we can be certain will never change is that the FMCG manufacturing landscape will be forever changing. There are many factors that make up the formula for success in the FMCG world, speed to insight, keeping up with technology and trends, data-driven decisions, and more. And while there’s a wealth of knowledge available at the speed of a search engine, finding real truths is akin to the proverbial needle in a haystack. What’s even more challenging is bridging the fragmentation in the available knowledge. Whatever your business intelligence needs are, powered by our extensive insight and technology we bring to you the Full View. The full view of the consumer, from expectation to spending. The full view of the retailer, from distributional optimization to achieving omnichannel balance. The full view of the market, from innovation to sustainability to health to seasonal trends. Whatever your need is, you don’t have to go further than this page right here.

🚀 Excited to be gearing up for the Commerce Next conference this week! 🚀 As a digital marketing enthusiast and retail aficionado, I can't wait to immerse myself in three days of visionary keynotes, insightful breakout sessions, and invaluable networking opportunities. The lineup of industry-leading speakers from brands like Coach, Fanatics, J.Crew, Patagonia, Sephora, SHEIN, Uniqlo, and more promises to deliver cutting-edge insights into the latest trends and best practices shaping the future of ecommerce and retail. From discussions on modernizing traditional marketing to exploring AI applications in ecommerce, omnichannel retail experiences, loyalty evolution, and conversion rate optimization, there's no shortage of topics to dive into. I'm particularly excited to connect with fellow retail leaders, DTC brands, and innovative tech companies to exchange ideas and forge new collaborations that will drive growth and innovation in our industry. Stay tuned as I share key takeaways and highlights from the conference – let's unlock our growth potential together! 🚀💼 #CommerceNext #RetailInnovation #Ecommerce #Networking

I'm incredibly proud of this Total Package campaign, it's the first of many since I joined the global brand marketing team. The brief? Remind retailers, OEMs, and the CPG world of the incredible value NielsenIQ and GfK - An NIQ Company's combination brings to our clients. We playfully leveraged the word "Totally ___" and high-level consumer moments in which FMCG and Tech & Durables products merge for a fantastic experience to create impactful assets and copy. Our main message? Together, NIQ and GfK deliver you the Total Package. The Full View™ of consumer intelligence across channels, categories, and the entire shopping journey. With global omni coverage 🌎 That means there will be no more guessing. As a retailer, your next strategic decision will get the most complete omnichannel insights. The combination of world-class FMCG and consumer Tech & Durables measurement brings you a powerful view of the total store and the total consumer. Across every aisle, click, and purchase 🛒 Together, we're the world’s leading consumer intelligence company. #TheFullView #NIQandGfK

Why You Need Digital Expertise In The Boardroom The demand for digital expertise in the boardroom is growing because this role ensures that the threats and opportunities emerging from a diverse set of digital forces — social networking, mobile, e-commerce and omnichannel retail, data and analytics, and IT virtualisation — are adequately reflected in and woven into the overall business strategy. Does your board have a digital savvy director? #digital #boardordirectors #digitaldirector #BoardroomAdvisors

Why You Need Digital Expertise In The Boardroom The demand for digital expertise in the boardroom is growing because this role ensures that the threats and opportunities emerging from a diverse set of digital forces — social networking, mobile, e-commerce and omnichannel retail, data and analytics, and IT virtualisation — are adequately reflected in and woven into the overall business strategy. Does your board have a digital savvy director? #digital #boardordirectors #digitaldirector #BoardroomAdvisors

Why You Need Digital Expertise In The Boardroom The demand for digital expertise in the boardroom is growing because this role ensures that the threats and opportunities emerging from a diverse set of digital forces — social networking, mobile, e-commerce and omnichannel retail, data and analytics, and IT virtualisation — are adequately reflected in and woven into the overall business strategy. Does your board have a digital savvy director? #digital #boardordirectors #digitaldirector #BoardroomAdvisors

Why You Need Digital Expertise In The Boardroom The demand for digital expertise in the boardroom is growing because this role ensures that the threats and opportunities emerging from a diverse set of digital forces — social networking, mobile, e-commerce and omnichannel retail, data and analytics, and IT virtualisation — are adequately reflected in and woven into the overall business strategy. Does your board have a digital savvy director? #digital #boardordirectors #digitaldirector #BoardroomAdvisors

Why You Need Digital Expertise In The Boardroom The demand for digital expertise in the boardroom is growing because this role ensures that the threats and opportunities emerging from a diverse set of digital forces — social networking, mobile, e-commerce and omnichannel retail, data and analytics, and IT virtualisation — are adequately reflected in and woven into the overall business strategy. Does your board have a digital savvy director? #digital #boardordirectors #digitaldirector #BoardroomAdvisors