commercetools’ Post

Did you know that every time you swipe your loyalty card, you're not just getting a discount, but also shaping your future shopping experience? Loyalty programs offer businesses a valuable tool to collect consumer data, including shopping habits, preferences, and spending patterns. This information helps companies tailor their marketing strategies, improve products, and optimize services to meet your needs better. Remember, the value of your data can be more valuable than the discounts you get. So, the next time you use your loyalty card, keep in mind that you're contributing to valuable consumer insights. #DataAnalytics

Is your business at risk of losing customer loyalty? As the UK’s economic outlook impacts consumer behaviour, it’s crucial to adapt and innovate. Our latest insights from Shopify’s UK State of Commerce Report 2024 highlight the key mistakes businesses are making - and how you can avoid them. Read on to ensure your brand remains top of mind for value-conscious shoppers. #EcommerceStrategy #CustomerLoyalty #ConsumerBehavior #ShopifyUK #BusinessInsights #DigitalMarketing

Consumer loyalty programs are on the rise, but what do they want your data for? Check out this article from the Current to find out. https://lnkd.in/edqfS25n

67% of consumers say convenience is the number one reason for purchasing online, according to the IAB Australian Ecommerce Report. But how can you extend that convenience, provide exceptional post-purchase experiences, and create authentic customer loyalty? On 20 March, we’re sharing the winning tactics and actionable takeaways to help you boost repurchase and customer lifetime value—beyond the checkout. Join our panel of experts for 45 mins of powerful ideas, including: 👗 What’s driving high return rates, from bracketing to strategic buying behaviours 📉 Proactive tactics to reduce returns frequency 🛒 Going beyond the return to consistently increase reconversion Don’t miss your chance to hear the insights first-hand. Date: 20 March 2024 Time: 10:00am - 10:45am AEDT Save your place: https://lnkd.in/gXS6x4pc Brogan HembrowAlyssa ThomasBec Clark

Understanding how online and in-person shopping preferences are evolving is essential for businesses that want to keep customers coming back for more. 🏬🛍 Start preparing your business to meet changing customer expectations with the valuable insights found in the 2024 Global Digital Shopping Index. 🧾Download the report here👉: https://vi.sa/3Idnpte #VisaAcceptanceSolutions #DigitalShopping #PYMNTS #ClickandMortar

Insightful Study!... Recommended!. After reading it, I realized how much my own habits have been evolving in the past few years. 🛍️ Physical, meet digital 📱 I find myself blending in-store, online, and mobile shopping experiences to get the most out of my retail experience. It's a reminder that we're not just shopping through individual channels anymore. We need to offer our customers a seamless, cohesive shopping journey. 💳 Payment choice is still king 👑 I can't tell you how many times I've abandoned a purchase because my preferred payment method wasn't available. It's not just me - customers rank this as the top digital capability they look for in a merchant. Catering to popular payment options isn't just a nice-to-have; it's a vital strategy for driving revenue growth Let's continue to innovate and adapt, not just as business owners, but as shoppers ourselves. After all, we're all on this business journey together. #RetailTrends #DigitalTransformation #CustomerExperience #VisaAcceptanceSolutions #DigitalShopping #PYMNTS #ClickandMortar

Start preparing your business to meet changing customer expectations with the valuable insights found in the 2024 Global Digital Shopping Index

What drives customer preferences and what are the key trends to be ready for ? Digital Shopping Index has some valuable insights for you 👉

Knowledge is power! Making use of Visa's insights to help your business know more about customer shopping patterns is a valuable exercise for any merchant.

Discounts or recommendations? A recent study highlights the growing demand for tailored savings, reflecting a shift in consumer behavior. Businesses that leverage this trend can enhance customer loyalty and drive sales #ConsumerBehavior #Personalization #RetailTrends #CustomerLoyalty #MarketingInsights Read more at PYMNTS https://lnkd.in/d5k-naeX