Common Sense Media’s Post

How Adults Use TikTok

When it comes to children's mental health and privacy, their loss translates into massive gains for social media companies: $11 billion, to be exact. That's according to a new Harvard University study that shows social media platforms last year generated $11 billion in revenue from advertising directed at children and teenagers, including nearly $2 billion in ad profits derived from users age 12 and under. Snap Inc., TikTok and YouTube reaped the highest share of those billions, approximately 30% - 40% combined, according to the findings. "Although social media platforms may claim that they can self-regulate their practices to reduce the harms to young people, they have yet to do so, and our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children," said S. Bryn Austin, one of the authors of the study and a professor of social and behavioral sciences at the Harvard T.H. Chan School of Public Health. Youtube, Instagram and Facebook brought in hundreds of millions of dollars last year in profits from advertising targeting children who use the platforms, generating $959.1 million, $801.1 million and $137.2 million respectively, Harvard researchers found. That same year, Instagram, Tiktok and Youtube generated a whopping $4 billion, $2 billion and $1.2 billion respectively in revenue from ads aimed at users in their teens. #children #advertising #socialmedia #revenue #tech https://lnkd.in/gAty8DSp

Where will the world go after TikTok, Meta, and YouTube lose their appeal - and the protections of Section 230? "Big Tech" thinks it's all about the time they can take from your life, Content providers think they're king, and Advertisers want more of your attention, while GenZ only wants a little bit of entertainment and to be able to connect with friends. What's the best way to balance the conflicting needs of these parties? At Snibble we think the best way is to have a "Tipartide" perspective where GenZ can be entertained and be able to connect and share this with friends at the same time, for the Content providers to fit naturally into GenZ conversations (or not) and for Advertisers to be brand safe/suitable and not be lost in a sea of competiting ads. #snibble #genz #socialvideo #digitalcanbebetter Snibble, where digital really is better. Check out the next generation of Social Video in the app store of your choice.

Are teens really spending more time on Youtube than TikTok? According to a new survey, Youtube is the most popular platform for teens, beating its competition (including TikTok) by a significant margin. Pew’s 2023 survey of 1.4k+ 13- to 17-year-olds found that: 93% of teens use YouTube. 71% say they visit the platform daily. 16% report being on the site “almost constantly.” This surprised me, and my teenage daughter thought it would be TikTok too. It begged the question: did some of the teenagers under-report the amount of time they spent on TikTok because they feel it's more frowned upon than other platforms? What do you think? #YouTube #tiktok #teenagers

The following article shares how social media companies made $11 billion on children and teens in 2022. As social media becomes more addictive in teens, companies increase revenue and make billions. https://lnkd.in/gCT_3zau

What?! Teens don't use LinkedIn?! 🤷♂️ Check out this visual charting teen social media usage. No surprises but don't forget we are looking into future generations. What stands out: • In some ways, YouTube is replacing TV as we know it. The delta between this and the other platforms is stark • Instant gratification anyone? 👀 • Facebook is like a Lord of the Rings character slowly dying, moment by moment ☠ • Snapchat? Seriously why are you laying off so much!? 😡 #socialmediamarketing #personalbrandingchallenge

SOCIAL MEDIA IMPACT ON TEENAGERS: Social media is a term for internet sites and apps that you can use to share content you've created. Social media also lets you respond to content that others post. That can include pictures, text, reactions or comments on posts by others, and links to information. Online sharing within social media sites helps many people stay in touch with friends or connect with new ones. And that may be more important for teenagers than other age groups. Friendships help teens feel supported and play a role in forming their identities. So, it's only natural to wonder how social media use might affect teens. #snsinstitutions #snsdesignthinking #designthinking

10 things to know about how social media affects teens' brains

👪 UsTube: While there’s a lot of talk about generational divisions in everything we do — from how we work to whether we switch subtitles on when watching TV — it turns out that there’s at least one great leveler across the age groups in America: YouTube. 🤳 According to a newly released Pew Research Center survey, which ran from May through September last year, the video-sharing platform is the most-widely used social media for every generation surveyed. 📺 A staggering 93% of US adults aged 18-29 said that they use YouTube’s site or app, as well as 92% of 30-44 year-olds and a still substantial 60% of over 65s admitting the same. More generally, there are few signs of anyone becoming less addicted to their phones. 🚀 Indeed, most platforms saw significant rises in reported use amongst adults of all ages since the last time Pew Research ran a similar survey in 2021. TikTok, perhaps unsurprisingly, has jumped furthest in that time frame, with 33% of US adults now reporting using the platform, compared to 21% just 3 years ago. #datavisualization #dataviz #youtube #socialmedia #apps #society

What's up in social? Updates in under 5 minutes (same time it takes to declutter your desk) ⤵️ 👻 Snapchat's commissioned study by NORC reveals that direct messaging with family and close friends on the platform is a key source of happiness for teens (13-17 years) and young adults (18-40 years): https://lnkd.in/eg5pjwRh 🧵Threads is working to improve 'for you' recommendations re. borderline content in users' feeds: https://lnkd.in/e88H5_vq 🐦Advertisers can now target premium subscribers when setting up their campaigns: https://lnkd.in/ezMFvVPJ ⏰ TikTok is now better optimized for larger screens: https://lnkd.in/egCwxaRR 🤖 AI x the Metaverse - latest updates: https://lnkd.in/ey2JjKDk #socialmedia #socialmedianews #socialmediaupdates #smm