The bond between country music and Chevy trucks has always been strong. Check out this behind-the-scenes piece from Commonwealth//McCann on behalf of Chevrolet with country artist, Dustin Lynch. His hit song “Chevrolet” continues to permeate the air waves this summer. #clientwork
Mark Kaline
2w
Still remember watching the video of the focus group Bill Ludwig and the Campbell-Ewald incredible creative team recorded when they showed a room full of truck prospects, about 20 grown men, the first spot featuring Bob Seger’s “Like A Rock”. It was powerful.
Sue Weber
2w
Great video!
Dare we say, a "Swan Song?"
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2wIn my day, it was baseball hotdogs, apple pie, and Chevrolet. Those were cane wild days and unfortunately Campbell Ewald no longer has the Chevy account. But that was David E DavisJr.and sadly he’s gone… Gary Nielsen also became a star when he coined the phrase Chevrolet makes sense for America. Way things are going somebody ought to suggest an “electric” tagline, “ how about this one “ Chevrolet makes Electric cars and trucks for eclectics in America.”