commsHERO’s Post

🌿 Exciting Masterclass Alert! 🌿 Exclusively for brands, join us tomorrow morning for our next masterclass: "Beyond Greenwashing: Authenticity and Effectiveness in Sustainable Marketing." 🚀 Discover how to overcome the biggest challenges in this space, from discerning greenwashing to navigating consumer scepticism. Learn effective strategies, transparent communication, and the art of measuring real impact. Elevate your brand with purpose-driven narratives for a brighter, greener future. 🌎💚 For this one-off session, we're thrilled to have some industry heavyweights joining us: 🌟 Presented by MullenLowe UK : "Mad, Bad and Dangerous to Know - How brands are falling over themselves trying to ‘do sustainability.’" 🌟 Presented by Media Bounty: "IDGAF – A guide to making green claims consumers will give a f*** about." 🌟 Presented by Red Consultancy: "Fight, Flight, Freeze, Fawn - why communicating sustainability is vital to help close the Action: Intention Gap." 🌟 Presented by MSQ/Sustain: "Sustainability & Creativity - Seeing the bigger picture." Make sure to visit our events page for more information and to reserve your virtual seat! : https://lnkd.in/eyTu8F5i

In a world that increasingly demands corporate responsibility, the pursuit of sustainability has taken center stage. Companies worldwide are redefining their operations, but there's a crucial link often missing—the ability to embed sustainability expertise in every department's DNA. How well do your teams understand your company's sustainability goals? Picture this scenario: Your Senior Marketing Manager has been tasked with delivering merchandise giveaway items for one of the company's events. If they are well-acquainted with the company's sustainability commitment, they are likely to transition from standard giveaway merchandise to presenting sustainable alternatives that not only bring joy to partners and attendees but also communicate a powerful story that aligns with your company’s sustainability goals. Small changes that have a big impact. We are here to guide your company on this transformative journey. We understand that even with the best intentions, your teams may need expertise to navigate the complexities of sustainability. Reach out to discover how KIAM can provide tailored training for your organization's departments, so they are familiar with your company's sustainability goals and get the skills they need to make sustainability a part of their daily decisions. 📩 Let's start the conversation: info@kiamconsultancy.com or reach out to Komal Fatima or Ingrid Trinidad Seeldrayers to set up a discovery call. #sustainabledevelopment #marketing #holisticdevelopment #circularbusiness #circulareconomy #sdgs #corporate

Celebrating a Year of Green Excellence! 🚀 As 2023 comes to a close, we're elated to share the remarkable achievements of Green Mind Agency. Here's a glance at our stellar performance, paving the way for an even brighter 2024! 🌟 #GreenMindSuccess #YearInReview #DigitalMarketing

Me again. Talking about the importance of brands using language that consumers 'get' to drive the behaviour change, so we can make progress on sustainability. Here's the article in PRmoment - thanks to Jordan Wood for your help making it happen! https://lnkd.in/e7NMErfB

From modified business practices to community events, brands are embracing sustainable change now more than ever. Discover how sustainability can provide an opportunity to showcase your brand and connect more effectively with audiences in this post from Justin Liggin. Take a look!

We know there's major brand value that can be unlocked with sustainability comms and positioning. But if your consumer doesn't understand the value of your sustainability efforts, or have trust in what you're saying, very little of that value will be realized. Check out our new piece on the Quantis website about building consumer trust and mobilizing action. https://lnkd.in/eJ9ijYqh

🌍 Championing SDG 17: Partnerships for the Goals with Firstwater At Firstwater, we believe in the transformative power of collaboration to drive sustainable change. Our commitment to SDG 17 - “Partnerships for the Goals” - underscores a holistic approach to strategy, transformation, and sustainability. 🔗 Building Bridges for Impact We align with visionary leaders and organisations to co-create purpose-driven strategies that elevate organisations and contribute to global priorities. By fostering cross-sector partnerships, we aim to amplify the collective impact, ensuring that every initiative we undertake is a step towards a sustainable and inclusive future. 💡 Purpose-Driven Excellence From empowering businesses through our Brand Sprint programme to providing strategic insights as Fractional Chief Brand Officers, we ensure every organisation we touch is equipped to make a positive societal impact. Our bespoke solutions are tailored to enhance brand clarity, purpose, and sustainable growth, driving long-term value for all stakeholders. 🌿 Sustainable Futures Join us in our goal to create meaningful and lasting change. Let’s harness the power of partnerships to build organisations that not only thrive today but also contribute to a better tomorrow for business, society, and the environment. #SDG17 #PartnershipsForTheGoals #Sustainability #BrandStrategy #PurposeDriven #FirstwaterAdvisory Discover more about how we integrate sustainability and purpose into our strategies at Firstwater Advisory, and join the conversation on LinkedIn to stay updated on our latest initiatives and insights.

In the age of cynicism and a welcomed drive for sustainability, it’s more crucial than ever for brands to develop authentic sustainability communications. Jon Arthurs, Head of Sustainability Practice at MetrixLab explains the growing need to end greenwashing in his article and shares 10 tips for brands to build stronger communications about their sustainability initiatives. Give it a read! ⬇️ #SustainableCommunication #NoGreenwashing #EthicalMarketing

Check out those 10 tips that can help your brand to build stronger sustainability communications

We recently explored what powers marketing for ethical/sustainable organisations. In our latest article, we cover: 1️⃣The core principles 2️⃣How and when to promote your impact milestones 3️⃣How to find, engage, and motivate audiences that really care about your organisation We're curious: what have we missed? Read the full resource and let us know: >> https://lnkd.in/dSErqgZu #Sustainability #MarketingTips #EthicalBusiness