A huge thank you to everyone who joined us at Employer Brand Management Live and a special shoutout to our amazing speakers for sharing their insights! 👏 Today was packed with thought-provoking discussions and incredible insights. From Kaufland's inclusion initiatives to TUI's global EVP, and many more inspiring sessions, it’s been a day full of insights on the future of employer branding. We hope you’re leaving with valuable takeaways and fresh ideas. See you next time! 👋 #CommunicateConference #EBMLive
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Last week, I had the privilege of attending two valuable and exciting learning opportunities: one with the Philippine Business and Disability Network (PBDN) Event and another at Talent View’s Employer Branding Summit Asia 2024. First up was the PBDN session last Tuesday May 14, where I gained eye-opening insights into the world of people with disabilities. I discovered that individuals with disabilities can bring incredible value to a company’s workforce. Inspired by this, I’m super excited to kick off a project at CEB aimed at employing a differently-abled individual. Stay tuned for updates - I'm hopeful it’ll happen this year, maybe even this quarter! 😉 Then, on Thursday, May 16, I joined the Employer Branding Summit Asia 2024. It was a blast learning about how employer branding shapes employee experiences. I even asked a question about how to encourage authentic employee posts. There’s no one-size-fits-all answer, but one speaker’s comment really struck a chord: “Employer branding comes from within.” When employers listen and show empathy, employees genuinely appreciate engagement programs, leading to organic posts and turning employees into brand ambassadors themselves - we'd like to call them #OurMomentMakers 💛 As we celebrate #InternationalHRDay, I wanted to use this post to boastfully share how blessed I am to be part of an extra diligent and credible team focused on making moments happen internally (within CEB) and externally through hiring talents to make everyJuan fly safely, affordably and conveniently. Cheers to more fun and impactful initiatives ahead for our employees, CEB People team!! 😊 #LifeAtCEB #WeFlyForEveryjuan #LetsFlyEveryjuan
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Consumer centric Innovation I Brand Innovation Strategy I Strategic R&D Partnership I Design thinking I End to End Product development I Fast-Moving Consumer Goods (FMCG)
Last year I had the opportunity to run “#inclusivity” workshop for Reckitt Global EMO team. Was lovely to finally meet the team face to face across the globe here in Hull. Thanks Nameer Jamillee, Maria Fernanda Duque, and Piotr Jaworski for trusting me to help support this HR people / team development activities. Fear seems to be the key barrier on any open conversation: fear on what the other person might think, fear what work impact this would bring.. and so on… As part of Hull site ERGs (Employee Representatives Group) leads, we are working hard to create a more inclusive and comfortable environment for all. 2023 has been a transformational year that our ERGs has shifted the D&I topic from general important dates / topic celebration to what this means for the team / workplace 2024 will be even better with more external collaborations in plan D&I is a journey, let’s help make this journey nicer for people around you through simply ask open questions and remove your bias / assumptions s #diversityandinclusion
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Like many other DEI practitioners, I woke up to yet another article about DEI being pushed into the shadows-- today being rebranded as just 'Inclusion' or 'Talent and Belonging' or even 'Culture and Employee Engagement'. While I (somewhat) understand what we are trying to do, I feel companies are going about things the wrong way. It doesn't matter what you call it, DEI work is a vital part of any organization: 'Inclusion' is the byproduct of diverse and equitable workforces 'Belonging' is the feeling that comes from an inclusive environment 'Culture' is built from a workforce that is psychologically safe, diverse and allows employees to thrive as their true authentic selves... which is what DEI work is at its core. I applaud the companies that are staying the course and focusing on the work, not just the name. https://lnkd.in/g27MHaQw
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Creating a diverse brand means crafting an identity that reflects a range of backgrounds, perspectives, and experiences. Here's why it's essential: - A diverse brand connects with a broader market by representing various cultures, genders, and backgrounds, driving engagement and loyalty. - Diverse teams bring unique ideas and viewpoints, leading to more creative and innovative solutions. - Today’s consumers value brands that align with their values. Embracing diversity builds trust and shows respect for all individuals. - A diverse brand attracts top talent and boosts employee satisfaction by reflecting their identities and perspectives. - Companies that embrace diversity often see better financial performance and can tap into new markets. - A commitment to diversity reflects a brand’s dedication to equality and positively impacts society. Incorporating diversity into your brand's core is not just about appearances—it's about driving innovation, building trust, and supporting social good. #DiversityAndInclusion #BrandStrategy #NerdNarrative #PR
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Last month our CEO, Gillian Horan hit the stage at several events to speak about the critical importance of building a strong and considered Employer Brand. At The Pudding, we believe Purpose is all about creating meaningfulness, and ensuring that every employee feels like their work creates value. We don't believe values can be created through words alone. They need to be lived and embraced in the company culture and everyday work life! Building a strong employer brand is not a project; it's a long-term commitment that requires the proper integration and time for employees to fully adopt and embrace. If you are looking to strengthen your Employer Brand we would love to partner with you. https://lnkd.in/eBzdCptR #employerbranding #purposeled #thepudding #theproof
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March is packed with golden opportunities to boost your business's engagement and stay ahead of the curve! From Employee Appreciation Day to the clocks turning back, we've got the scoop on key dates you don't want to miss 🌟 👩💼 Let's kick today off with Employee Appreciation Day! Show your team some love and let the world know how much you value their hard work. Happy employees make for a happier business! 🍀 Then, on March 17th, get ready to celebrate St. Patrick's Day! Whether it's with a splash of green in your marketing or a fun themed promotion, tap into the festive spirit and engage with your audience. ♀️ March 8th is International Women's Day, a perfect opportunity to highlight the incredible women in your business or industry. Shine a spotlight on their achievements and inspire others to strive for greatness. ⏰ And don't forget about the clocks going backward on March 31st! It's a subtle reminder that brighter days are ahead – use this transition to spring forward with exciting new promotions and initiatives. Stay ahead of the game by incorporating the trending topics below into your marketing strategy. Keep your finger on the pulse and watch your engagement soar! 💼 #MartinandJonesMarketing #MarketingStrategy #StayTrending #EngagementBoost
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ERG’s have never been more relevant in a fractured employee engagement landscape. One of our brand and purpose experts Lynda Costa illustrates how when focusing on “matters of the heart” companies can build innovative programs that not only marry purpose and brand and culture employees can rally around, but also influence business performance both on on the individual and the systemic level. Here’s the trajectory of Pepsico’s award-winning ERG program, Enable. See more from Lynda Costa here: https://zurl.co/XOFB #EmpowerWithERG #PurposeDrivenCulture #InnovativeEmployeeEngagement
Aligning Brand & Purpose, Lynda Costa (Video) - CSR Talent Group
csrtalentgroup.com
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Businesses are giving DE&I a makeover. Inclusion is now the new word for DE&I, while talent performance is being phased out in favor of the phrase "representation goals". During an election year, words that will be #politicalized could impact work culture and client relationships but the question remains: will the rebranding exercise work? #businesstransformation #businesstransformation #HR #organizationalchange https://lnkd.in/ggna5fbC
DEI is getting a new name. Can it dump the political baggage?
washingtonpost.com
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WHY DOES BRANDS WITH A WELL STRUCTURED PEOPLE & CULTURE AREA TEND TO PERFORM BETTER? In today’s world it is very hard to be authentic, a brand can no longer be just about logos and taglines—it has to be about people. The strongest brands are built from within, and a company’s culture plays a critical role in shaping how the world sees it. Here’s why: When employees are aligned with the company’s mission and values, they become BRAND AMBASSADORS who tell your story AUTHENTICALLY. This doesn’t just boost customer trust, it also attracts top talent who resonate with your purpose. Whether it’s creating a culture that fosters collaboration and innovation, or ensuring that your diversity and inclusion efforts are not just buzzwords but actions, how you treat your people reflects directly on your brand's success. How are you building a culture that strengthens your brand identity? Share your thoughts!
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Branding, Marketing, and Communication Enthusiast | Creative Explorer | Holistic Living and Wellness Advocate
Dear companies, Recognize the power of your employees as brand ambassadors. Treat them with respect, and they'll have your back through thick and thin. Loyalty is earned through mutual respect. Create an environment where they can proudly say, "I am/was part of this company." Cultivate a workplace that fosters lasting pride and loyalty. #EmployeeAdvocacy #RespectAtWork #LoyaltyMatters #TeamPride #EmployeeEmpowerment #CompanyCulture #RespectAndLoyalty #WorkplaceValues
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