This week, CommunicateHealth is chatting about the Public Health Communications Collaborative. If you haven’t heard about it yet, it’s a fantastic resource for #PublicHealth communicators. Learn more: https://bit.ly/3X7hvCM #HealthComm #HealthCommunication #HealthLiteracy
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Really worth a read. Russell Cartwright Chart.PR.MCIPR has brilliant and effective ideas for winter pressure planning. Have a look at this. #WinterPlanning
❄ Winter seems an age away. But it’s the perfect time to get your comms ducks in a row to ease pressures on health services come the end of the year. And we have a blog post to help. Over the past year we’ve been running free Public Health Communications Hub webinars for folk in councils & ICBs which have produced some great advice from hub lead Russell Cartwright Chart.PR.MCIPR & our guest speakers. We’ve compiled the best tips & clips in one handy post. There’s a first-rate case study in there from comms director Edna Boampong (FCIM) on her “Think Which Service?” campaign that shows how even relatively modest marketing spend that’s well-planned & executed can make a big real-world difference – a 65% decrease in lost ambulance hours for NHS Shropshire, Telford & Wrekin. And behavioural change expert & GP Dr Nupur Yogarajah unravels why changing behaviours around how people access health services is so complex – & why your comms needs to tackle multiple issues to make a difference. https://lnkd.in/ewRi4PZj
Now is the time to plan for winter 2024-25 – CAN's Public Health lead, Russell Cartwright, summarises what we have learnt
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Building bridges, not barriers: fostering clear, two-way communication. Let's listen, understand, and collaborate to ensure every voice is heard. #publichealth #publichpolicy #digitalhealth #healthcare #health #communication #information #collaborate #voice #awareness
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PHCC #TipOfTheWeek: Consistency is key in #PublicHealth communications. When you provide consistent and timely information, your community can make informed decisions about their health. Consistent communication can also foster trust and clarity. To achieve consistency in your public health messaging, consider these steps: ▪️ Create a communications plan that outlines key messages and target audiences. ▪️ Coordinate messaging with local and national health guidance, themes, and needs. ▪️ Identify multiple channels (social media, community events, emails, etc.) to distribute information to your audiences effectively. ▪️ Monitor and update your messaging in response to updated facts, circulating #misinformation, and changes in community needs.
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Effective healthcare communication hinges on integrating patient perspectives and multi-channel strategies. Rebecca Theodorou, Venelina Mihova, and Aggeliki Kiofiri from Action Global Communications discuss how these approaches foster trust, engagement, and better health outcomes. #HealthComms #PatientEngagement
evolving dynamics in healthcare comms: integrating patient perspectives & multi-channel strategies
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How ready are you for your next PR crisis? Read our latest blog: The Burrow — Insights for Health Care Marketers at pdog.com/blog.
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1: Worldwide Health Is Important Public relations and communication play a critical role in global health in an interconnected society. Good communication increases the impact of health programs, promotes collaboration, and saves lives. Let's explore the significance of #PRinGlobalHealth! 2: Awareness & Visibility In order to spark change, public relations brings attention to and increases awareness of global health challenges. Strategic communication fills in gaps and makes sure the right audiences are aware of these important concerns, which range from illness prevention to healthcare access. #WorldHealthPR #HealthForEveryone 3: Establishing Credibility & Trust The foundation of efficient healthcare is trust. In order to foster trust among communities, healthcare providers, and organizations, public relations specialists are essential. Relationships that last are built on open, sincere communication. #BelieveInMedicine 4: Bringing Stakeholders Together Working together is essential in the field of global health. PR creates links across the public, nonprofit, and commercial sectors, resulting in collaborations that propel significant projects. When we band together, we can make a bigger difference in the world's health. #WorldHealthCooperations 5: Handling Crises and Quick Reaction Efficient and precise communication can save lives during emergencies. Public relations specialists are crucial for handling emergencies, disseminating information promptly, and stopping the spread of false information. A resilient public is one that is well-informed. #MedicalTalk 6: Leveraging Social Media's Power Social media sites are powerful instruments for promoting health. PR makes use of various channels to spread important information, bust myths, and inspire groups. Together, we transform tweets into deeds for a world community that is healthier and better educated. #MedicalOnSocial 7: Developing Advocacy & Policy By presenting health challenges in a way that appeals to decision-makers, effective PR shapes policy. It's an effective instrument for promoting change and making sure that laws reflect the demands of people all throughout the world. Together, let's create a healthier future. #HealthAdvocacy #HealthCommunicationMatters #PRforGlobalHealth
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Head of Communications, Engagement and Behaviour Change at NHS South East London ICB and founder Cartwright Training & Consultancy
🌟 Planning for Winter 2024-25 🌟 Although it feels like we haven't had much of a summer yet, now is the time to start planning for winter communications. I have blogged about this on the Public Health Communications Hub sharing key learnings and insight from past campaigns and ten actionable takeaways to enhance your winter demand campaigns. Includes an award-winning case study from the brilliant Edna Boampong (FCIM). The 'Think Which Service' campaign made a significant impact, saving £5m and improving service usage. Plus Behavioural Scientist and GP Dr Nupur Yogarajah explains why the target behaviours are difficult to change. https://lnkd.in/edAZYe-i #PublicHealth #WinterPlanning #BehaviourChange #HealthCampaigns with CAN Digital
Public Health Comms Hub - Winter Demand - CAN
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Achieving #DEI in clinical trials starts with understanding diverse communities. Audience-centric health communications can break down barriers, build trust, and ensure treatments benefit everyone. Check out how WE Communications are reshaping #healthcare for inclusivity. https://lnkd.in/eqmdw-UQ #HealthEquity #ClinicalTrials
Is Corporate Purpose Still Relevant in 2024? | WE Communications
we-worldwide.com
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Engaging Minority Communities in Health Communications 🌍🗣️ At Beyond PR, we understand that effective health communication must reach all corners of society, including minority communities who face unique challenges and disparities in healthcare access and outcomes. In our latest blog, we explore communications strategies to overcome barriers and engage minority groups, including: ✅ Culturally sensitive messaging: Tailoring messages to resonate with specific cultural values and practices ✅ Community engagement: Collaborating with community organisations to build trust and credibility ✅ Language accessibility: Providing information in multiple languages to ensure understanding and inclusivity ✅ Representation: Using diverse voices and faces in campaigns to reflect the communities served Our commitment is to create health communication strategies that are both inclusive and effective in bridging gaps and inspiring change for better health outcomes. Read more about our approach: https://lnkd.in/eGinhfB8
Engaging minority communities in health communications — Beyond PR
beyondpr.com
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Honored! We 💙 CommunicateHealth, Inc. Thank you for highlighting our work and for your impactful leadership in health communications!