COMPASS STUDIO’s Post

“Influencer marketing is dead” I'm tired of hearing this line. But as someone running an influencer marketing agency, let me tell you - 2024 will be the biggest year yet for influencer marketing, both for brands and creators. But for this to happen, both need to evolve with the changing realities. On the creator side, we're seeing a "survival of the fittest" shakeout.  Creators who don't up their content quality are losing out to the algorithm. It may seem like lots of creators are fading, but it's just low-quality ones. The cream still rises. For brands, many have tried influencer marketing once, did it the wrong way or with the wrong agency, and concluded "it doesn't work." But if it works for so many others, either it's not a fit for your niche or you're not doing it right. Usually the latter. > The important part is brands need to understand what to expect from creators, establish clear objectives, and measure impact.  > And creators need to keep innovating with content formats and niches. Influencer marketing is still in its growth phase. As it professionalizes, 2024 will be massive for both sides. Creators who adapt and brands who learn to leverage it well will win big. So don't buy the myth that "influencer marketing is dying." The reality is that it's on the cusp of exploding, if both sides play their cards right. Let me know what you think the future looks like for influencer marketing and if you see any new trends on the horizon! #influencermarketing #creator #entrepreneurship

📸𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐢𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 📸 In today's digital landscape, having a strong online presence is essential for any brand's success. And when it comes to building that presence, Instagram is the secret ingredient that can take your brand to new heights. 🚀 With over 1 billion active users and counting, Instagram has become more than just a platform to share pretty pictures.  It has evolved into a powerful marketing tool, allowing brands to connect with their target audience in a visually captivating and engaging way. 🌟 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝: You can create a visual narrative that resonates with your audience, leaving a lasting impression and building brand recognition. By responding to comments, sharing behind-the-scenes content, and leveraging user-generated content, you can foster a sense of community and loyalty around your brand. Instagram is the go-to platform for influencer marketing, giving you access to a vast pool of creators who can amplify your brand's message. So, if you're looking to level up your brand's digital marketing game, don't overlook the power of Instagram. Embrace this visual-centric platform and unlock new opportunities to connect, engage, and grow your brand. 🌈

For #WednesdayWisdom, learn more about #influencermarketing:  Once upon a time, successful brands rose to prominence through celebrity endorsements and million-dollar budgets. Within the last decade, creator brands have proven that success can blossom from well-watered digital personas. Content creators have a clear path to stardom these days. Some creators have made appearances at star-studded events including the Met Gala. Others have […] The post Creator Brands: What Makes them Successful? appeared first on NeoReach | Influencer Marketing Platform. For more powerful content on #marketing tips & tricks, follow us, like & share!

📸𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐢𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 📸 In today's digital landscape, having a strong online presence is essential for any brand's success. And when it comes to building that presence, Instagram is the secret ingredient that can take your brand to new heights. 🚀 With over 1 billion active users and counting, Instagram has become more than just a platform to share pretty pictures.  It has evolved into a powerful marketing tool, allowing brands to connect with their target audience in a visually captivating and engaging way. 🌟 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝: You can create a visual narrative that resonates with your audience, leaving a lasting impression and building brand recognition. By responding to comments, sharing behind-the-scenes content, and leveraging user-generated content, you can foster a sense of community and loyalty around your brand. Instagram is the go-to platform for influencer marketing, giving you access to a vast pool of creators who can amplify your brand's message. So, if you're looking to level up your brand's digital marketing game, don't overlook the power of Instagram. Embrace this visual-centric platform and unlock new opportunities to connect, engage, and grow your brand. 🌈 𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐛𝐞𝐥𝐨𝐰! 👇👇👇 #InstagramMarketing #DigitalMarketing #BrandSuccess #SocialMediaStrategy #VisualStorytelling

Influencer promo I saw this week (another chef's kiss 🤌🏻 ) The collaboration between creator Joseph’s Machines and Silentnight Group brand is just a great example of a perfect match between a brand and influencer. ✅ 10/10 I think Silentnight saw a great opportunity in collaborating with unique creators to create unexpected video and promos. Also saw that they are using this video on their own page as well as another video from an awesome creator making their mattress into a cake!! By investing a little extra to repurpose this content on their own channels, Silentnight is: →  Creating Buzz: Innovative videos are sparking conversations and attracting new followers. →  Enhancing Image: The brand stands out as creative and engaging. →  Boosting Engagement: Fun content is increasing likes and interactions. Making the most out of your paid promotion is indeed a game-changer. Here’s how repurposing influencer content on a brand’s page can attract and captivate the audience: →  Showcasing Creativity: Reflects the brand’s innovative spirit. →  Driving Traffic: Leads to more website visits and potential sales. → Building Community: Encourages followers to be active participants. → Strengthening Relationships: Fosters closer ties with influencers and their fans. I am loving this trend, and I am all in for it! Have you seen this? Such a cool video! #InfluencerMarketing #BrandStrategy

I was an Instagram influencer. (here's my story) My social media journey began in 2016. ↳ I was a micro-influencer in sustainable fashion. The platform of choice was Instagram. My days looked like this: 1. Construction work from 6 to 5 (11 hours)  2. Instagr*m work after dinner till sleep. (4 - 5 hours) 3. Weekends I'd do the IG business both Sat and Sun. It was a hustle. But I loved it. The IG business was a blog.  It was quickly monetized. I didn't run it alone. My partner(at the time) & I did it together. She did the design, branding, and communication. I did the nerdy stuff: SEO, growth hacking & writing.. We were a great team and became micro-influencers. Anyways, within a few months of launching.. ↳ we monetized the blog. Brands would send us clothes, and we: -got paid to write posts & articles about fashion -got paid to post photos of ourselves on social media  -got paid to stay in hotels + attend events/conferences Worked from Europe, Bali, Thailand & more.. In late 2019, the blog started slowing down.  I started focusing on marketing work instead. A lot has changed. But I'm grateful for that time. I no longer do Instagram at all.  My partner and I are no longer together. Life and business are different. But here I am five years later... Doing influencer marketing again. (this post is spons by Artlist) Influencer marketing is still powerful.  ↳ it just looks different. Creators want more freedom. Their followers want authenticity.  The brands want to see some results. The creator economy is valued at over $100B. Influencer marketing $16.4B. More & more brands are looking to work with creators. Why? Influencers help businesses reach new customers.  Social media ads are like the new tv commercials.  Influencer marketing is actually cost-effective. But the key is: Brands need to know what influencers to work with.  ↳ and what to look for... -- 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Learn how here: https://lnkd.in/gxigKan3 PS this 📸 is my first ever Instagram photoshoot (lol)

Influencer Marketing is more than just a cute selfie. It’s a full-blown marketing angle. As an influencer and content creator, I’ve witnessed the transformation of influencer marketing over the past 12 years. It’s about authentic engagement and connecting with an audience on a personal level. That’s something my husband and I pride ourselves on- we connect with people on a human level. Recently, we had the opportunity to work with Ringling Brothers & Barnum and Bailey where we shared their upcoming local tour dates, how to get tickets, and gave away a set of tickets to a family. ✨Why this worked: 👍🏼 We are a family of 5 with little kiddos and the circus is aimed toward families with kids- this is so much of our current audience on social media. We shared the hype with the fun PR box from Ringling. 👍🏼The ease of access to purchase tickets was made clear in our call-to-actions so families could get theirs in a timely manner before moving on to something else. 👍🏼 We engaged our audience with a giveaway which encouraged them to take action and get excited about the upcoming event. 👍🏼 We gave an inside peek during the circus on opening night so others could see what the experience was like and encourage them to get tickets for the final dates. ✨Here’s why it matters: 1. Authenticity: We deliver content that’s genuine and resonates, making the message impactful and also staying true to the brand. 2. Precision: Our reach is targeted, ensuring the right people see it. 3. Trust: Our followers view us a source, making our endorsements powerful. 4. Dynamic Content: We create relatable and engaging content that brings brands to life. Have you integrated influencer marketing in to your business yet?? #InfluencerImpact #AuthenticMarketing #TrustInfluence #InfluencerMarketing #DigitalTrends #ConsumerInsights #BrandEngagement #buffalo #buffalony #buffalove

Introducing Socion - Taking the Headache out of Influencer Marketing 🌟 Hi everyone, my name is Ted Wind, the founder and CEO of Socion, a management software platform for influencer agencies. Running an Instagram account for my small business opened my eyes to the challenges content creators face. After delving into the influencer marketing space and hearing frustrations from fellow creators, one glaring issue stood out - the slow, manual, and complicated nature of campaigns, often managed through tedious spreadsheets. Creators and brands were wasting hours in back-and-forth communication, managing campaigns through disparate channels like emails, text messages, and spreadsheets. Socion was created to streamline this process, offering an all-in-one solution for agents, brands, and creators. From the initial campaign brief to live task tracking and a draft dashboard for reviewing video content, Socion ensures everything is easily accessible for all parties. If you’re a brand or agency looking to save time and frustration on influencer marketing feel free to shoot us an email at socion.co@gmail.com or grab some time on my calendar here! 🚀 https://lnkd.in/ee6vM89X #Socion #Influencer #Creators #Agencies