Comperemedia’s Post

Are you coming to Money2020? I’ll be there, presenting with Frost on best in class use cases for AI.

I took away one overarching theme from yesterday's Fintech Marketing Conference Summer 2024: the historic separation between brand and demand activities with their own individual budgets, targets, etc. is nonsense.    Brand activities should drive demand, and demand activities should drive brand. It has always felt bizarre to me that the two are often pitted against each other when of course they should go hand in hand. During my time in-house at FinTech brands I was fortunate enough to work with a CMO who was a firm believer in this (shout out Kate Ryan). What’s important is aligning to customers, how you do that is all tactics.   Delightfully yesterday we heard from many marketers who are going in, fighting the good fight with their founders/CFOs/board members on this. And they're winning.   If you are struggling to convince the purse holders to loosen the strings for brand related activities Jack Cully shared this absolute gem "Don’t call it brand. Call it long term growth with good creative." It's amazing how that changes the conversation. #FintechMarketingConference #FintechMarketing  

Wise sent me this email this morning telling them they're gonna give me back some money. Now that's when messaging + product + marketing works well in tandem. This is a prime example of how great fintech never loses their customer focus, despite their late growth stage. Something I'm always reminded to when I see get emails and messages from Ramp. And something I unfortunately see (A LOT) less when interacting with Monzo Bank customer service — slow response rates, even slower resolution times, etc. Companies like Wise are setting a precedent. This approach not only drives engagement and retention but works as a product/messaging differentiator in a competitive market. Doing this when you're late stage or public company is even more admirable.

Find out how Santander used programmatic DOOH to increase awareness of their Corporate Commercial Banking offering 🏦 By using data-driven insights, the campaign focused on delivering tailored messaging to the intended target audience at strategic touchpoints, delivering an impressive increase in prompted awareness and consideration. Read more about the campaign and its results on our case study portal👇 🤝Partners: JCDecaux UK, dentsu, On Device https://hubs.li/Q02Lq8vx0 #DOOH #prDOOH #DOOHCampaign #Santander

Monzo Bank are launching their first TV campaign in 5 years today, but I'd say more importantly it is probably their first proper brand campaign, ever. What we saw from half a decade ago was an attempt to demonstrate a list of features, very little story telling but full of product benefits. Useful in the right context but not enough to build a brand. And certainly not a platform for consistency that is compelling or unmistakable. Perhaps why there has been nothing in ATL since? An extremely common recent occurrence for tech and DTC brands is growing at an extraordinary rate and then reaching plateau. Performance marketing not quite generating the required growth they are used to and no real long term strategy to create lasting brand demand to keep it going. The weaning process seems to be a difficult one, and without decent marketing strategy something that doesn't ever materialise meaningfully. No knowing how successful this campaign will be at this point but it does look clear that AJ Coyne and Uncommon Creative Studio are using the existing brand cues and building a platform they can own as a brand and create a level of simple consistency for longevity. #brand #platform #creative #growth #banking #finance

Bringing brands to life is more than just a job—it's my passion! From launching #fintechs like XUP Payments to the Embedded Banking line of business at KeyBank, I’ve developed a proven approach to success. Here’s what I’ve learned: -Build a Solid Strategy: Define your goals, target audience, messaging, and unique value proposition. A clear strategy is crucial for a successful launch. -Focus on Timing: Create detailed timelines to ensure all aspects of your launch are prepared for a seamless execution. -Leverage Industry Relationships: Utilize your network for valuable insights, partnerships, and support. Having successfully launched three new companies, a service offering, and with a fourth launch underway, Indigo Collective Group excels at bringing brands to market. If you're ready to launch something new, get in touch—I can help you craft a plan: Mandy Idol. #marketlaunch #marketinglaunch #brandlaunch #companylaunch #gotomarket #gotomarketplan #gotomarketstrategy #newbusinesslaunch #newbrandlaunch #newcompanylaunch #newproductlaunch #newservicelaunch #marketing

As a leader in #fintech , @Western Union is committed to making seamless financial services available to everyone, no matter where they are in the world. And that commitment is why we continue to see our digital presence grow as we work to deliver the best solutions for our customers.   As PYMNTS recently highlighted from our latest #earnings results, we have so much positive #digital momentum, especially in North America, and I couldn’t be more excited about the road ahead.   More on our recent success and growth trajectory: https://lnkd.in/dznePQhs

#CMOTalks are back! 🤩 With the unique story of fintech marketing trailblazer Christie H. Kristensen 🌟 From supporting a fintech startup’s acquisition by Mastercard to scaling go-to-market strategies, Christie shares her unique insights on: ✅ The intersection of technology, payments, and marketing ✅ Shifting from B2C to B2B in a fast-paced, dynamic environment ✅ How community engagement fuels fintech innovation ✅ The next big trends shaping fintech marketing 🚀 Christie’s customer-first mindset and approach to scaling businesses serve as an inspiration for marketing professionals looking to excel in the evolving fintech landscape. Read Christie’s complete Q&A now on the hub 👇 Follow the link in the comments Don’t miss out on future insights 🔔 Follow us and click the bell to stay connected with our community of 4,000+ fintech marketers! #fintech #fintechmarketing

Our Founder and CEO Max Levchin spoke with Bloomberg’s Edward Ludlow and Caroline Hyde on Affirm’s latest results, growth opportunities, the strength of the Affirm consumer, and more. Highlights from Max include: 🚀 On Affirm’s strong business momentum: The reality is it is a giant market, and all of us together add up to less than 10% of e-commerce, and now we're looking at offline. The real shift is happening against cash, against credit cards, against debit cards. There’s just an incredible amount of road available to all of us, and Affirm in particular. 👛 On consumer behavior: Our consumer is borrowing and shopping and paying back. So far so good, we don’t see a major slowdown or significant pullback on demand. Watch now: https://bit.ly/3TfG3GP

How much is about how you make people feel? I’ve got a fun little side project bubbling away and as such need a business account. Clicked a few buttons in my monzo app and because I live in the digital world I forgot I’d get an actual card. It elicited an immediate emotional reaction and connection. Just a few small words, a bit of shiny silver ink on some matt white card and I’m even more excited about the future of my side project. It’s not just what you do, it’s how you make people feel. It’s a well worn brand & creative adage but how many companies actually manage it? Really put making people feel special at the heart of their marketing strategy? So here’s to the companies that are leading with heart. Here’s to the power of print in a digital world. And here’s to the that team at Monzo Bank who matched the ink to my favourite trainers 🩶