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AI isn't just a future concept—it's happening now, and Medical Affairs stands at the forefront of this transformative wave. At #MAPSEMEA2024, 72% recognize the immense potential of Gen AI within their organizations. Yet, nearly 50% admit to a lack of maturity in AI adoption. It's clear: AI won't replace us; it'll revolutionize how we work. From R&D to regulatory affairs, AI promises early value and efficiency gains. However, concerns linger—accuracy, data privacy, and quality are paramount. As we navigate this AI-driven future, let's prioritize responsible implementation, leveraging its capabilities to augment our roles, enhance decision-making, and ultimately, drive better patient outcomes. See you all next year in London #MedicalAffairs #AI #FutureOfWork