Composition Spirits’ Post

🌟 Honesty in Marketing: The Core of Building Trust 🌟 In today’s fast-paced world, marketing serves as a bridge to connect with customers. But what makes this connection lasting is honesty. When we act with honesty: • Customers’ trust is earned. • Brand loyalty increases. • The true values of the business are revealed. Remember, misleading or deceptive advertising may yield short-term results, but in the long run, it damages your reputation. 🔑 Honesty is the key to long-term success. #Marketing #Honesty #TrustBuilding #CustomerLoyalty #BusinessGrowth

𝙒𝙝𝙖𝙩 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙞𝙣𝙜𝙧𝙚𝙙𝙞𝙚𝙣𝙩𝙨 𝙤𝙛 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙫𝙤𝙞𝙘𝙚? What makes your brand voice? Is it a certain tone? A focus on particular topics? A distinctive way of phrasing your services? It’s all of these things, and more. Try our failsafe recipe to create your own delicious brand language. * 𝚂𝚝𝚊𝚛𝚝 𝚋𝚢 𝚠𝚊𝚛𝚖𝚒𝚗𝚐 𝚊 𝚕𝚊𝚛𝚐𝚎 𝚙𝚊𝚗 𝚘𝚏 𝚛𝚎𝚜𝚎𝚊𝚛𝚌𝚑
 Who are you? Who are your competitors? What are they saying? How are you... [𝘀𝗲𝗲 𝗺𝗼𝗿𝗲]

𝐌𝐨𝐫𝐞 𝐨𝐧 𝐇𝐨𝐧𝐞𝐬𝐭𝐲 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫 𝐰𝐡𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐝𝐨𝐧’𝐭 𝐫𝐞𝐭𝐮𝐫𝐧 𝐞𝐯𝐞𝐧 𝐚𝐟𝐭𝐞𝐫 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠? Sometimes, it’s not the product—they felt misled. When marketing doesn’t match reality, trust is broken, and once that’s gone, it’s nearly impossible to win back. In today’s market, where competition is fierce, trust is your strongest currency. Are you being fully transparent with your customers? Does your marketing promise what you truly deliver? One misstep could cost you long-term loyalty. Please, share your experiences or challenges with honest marketing below. #BuildTrust #HonestySells #CustomerLoyalt #ShirlmaShow

Trust can enable action, but action ultimately builds trust. To create action, we as marketers introduce tension. Our work involves bringing that tension to the table in a manner that is welcome, ethical, and effective. Tension is at the core of marketing, enabling change, which generates action and further builds trust. This trust can increase or decrease based on how we choose to create tension. #marketing #trust #tension #advertising

My latest article.

Good marketing is ethical and truthful. Marketers should stress honesty and integrity in their communications while avoiding dishonest or manipulative approaches that could jeopardize consumer trust and brand reputation. #StrategicMarketingCommunications #Marketing #Sales

How would you like to make more money without compromising your values? For FREE. I’ve created a completely free guide that helps purpose-led brands get started with Ethical Marketing, and I’d love it to help YOU, too. If you are a purpose-led brand who wishes they could boost their sales, you’re in luck. Want a copy? Click the link: https://lnkd.in/eHCSYe-q

I’m tired of fake—news, ads and, yes, reviews. Luckily, the Federal Trade Commission is tired of fake reviews, too; it’s cracking down on businesses that use them. And what that highlights is the need for authenticity in a world filled with fake, and I can’t help but think of one of the most authentic (and often untapped) marketing tools: testimonials. Learn how testimonials can give your funeral home authenticity and how to use them in my latest article in NOMIS PUBLICATIONS, INC. https://lnkd.in/gvHtKdMg #funeralhomemarketing #ringringmarketing #funeralservice

What are your company values? Are they manifested by the principles you personally believe in or the attributes you want the outside world to believe your business has? Greenwashing is an example of the latter, where is the business is portrayed as environmentally friendly when the real reason was cost cutting, or the change required no effort and was going to happen anyway. Your first value then should be authenticity, right. However, some values are assumed, and most customers expect their supplier to be 'authentic' to them in any case. This value is a given. If you are a B2B company like My Marketing Dept then I am sure you could include the following company values such as: - Value for money - Friendly and supportive - Nice However, this can also be seen as a given and somewhat generic. So how do you communicate a value that is both authentic and is not a given. The answer to that is what people say about you and your your business when they don't realise you can hear them or see their comments about you to others. It is often what people think about you, when you’re not around. Therefore, when people say 'What a kind guy', 'He respects my abilities' and 'He has taken a huge weight off my shoulders' it is those comments that should become my values: My company values mirror my own values which are: - Be kind, always - Respect everyone's abilities - Add real value to their life If you would like a marketing services supplier with those values, then let's talk. https://buff.ly/41eRgKz?

My review of the book, 22 Immutable Laws of Marketing. Chapter 6. The Law of Exclusivity No two companies can own same word or slogan in a prospect's mind, the law of leader comes to play here, the first one to get the word into the prospects mind gets traction. Prospects hardly change their mind once made up. The misleading marketing gimmick that gets companies to try and use same word as other companies comes from marketing research. When research findings point in the direction of a successful word or slogan, the temptation is to go in for same but what this does to the prospect's mind is reinforce the position of the company or product that got that word into their mind first. The deal is not just to get the right word or slogan that summarizes your value proposition but to get it to the prospect's mind first and maintain that exclusivity. #buddybookclub