Could TV viewing patterns influence voting behavior? Comscore has partnered with the @AmericanCommunitiesProject to integrate their 15 distinct Community Types with our local TV viewing data to provide granular County level views of these differing audiences in our Comscore Markets Interactive Map (https://lnkd.in/e3RgygMf). Our collaboration with the ACP yielded a case study revealing differences in cable news viewing habits among these Community Types, suggesting that their choice of news sources may serve as an indicator of individual's ideological views, including voting behavior. https://lnkd.in/eTtSDazy We invite you to explore our interactive tool and its County level insights – powered by Comscore’s TV viewing data across all 210 local markets! Reach out to events@comscore.com to learn more. #comscoreinsights #Americancommunitiesproject #comscore #mediameasurement
IT Analyst at Tata Consultancy Services
10moSharing good amount of insights 😊