Comscore, Inc.’s Post

Interesting article on how to leverage innovative measurement techniques to optimize your ad campaigns for maximum impact. #RetailMarketing #DataAnalytics #CustomerEngagement #MarketingStrategy #RetailTrends #RetailMedia Retail Media Measurement Needs to Extend Beyond Search (adweek.com)

“We’re at this unique inflection point in the market. So, for us, it’s about disrupting the concept of what traditionally has been thought about for cross-platform measurement." As an industry leader in cross-platform measurement, Comscore, Inc. is plunging into a future driven by data. Its Chief Commercial Officer, Steve Bagdasarian, shares how in this edition of 5 Minutes With: https://bit.ly/4cQO6RH #advertising #measurement #digitaladvertising

No one can predict the future of ad spend, 🔮 but we CAN use historical data from 2023 to make better media planning decisions in 2024. And where can you access this valuable data? That’s where Guideline comes in: https://hubs.la/Q02nxCbc0 #MediaPlanning #MediaAdvertising #2023AdSpend #GuidelineData

Why are we bullish on transparency in 2024? Because, when publishers are able to effectively monetize their inventory and marketers are able to improve business results by effectively connecting with their consumers, the entire ecosystem wins. Read more predictions from Stacy Bohrer on how transparency benefits our clients, partners and industry as a whole in Advertising Week: https://bit.ly/3OeNyLQ #advertisingpredictions #2024predictions #DemandTransparency

Are you curious about Nielsen and Comscore, the powerhouses shaping ad campaigns? Dive into our blog, where we demystify how these media measurement giants determine the success of advertising. Read the full scoop at buff.ly/3W3jc3N 🌐 #MediaMeasurement #AdCampaigns #InsiderInsights #NavigateTheData

🔍 Deep Dive with our VP of Product Mark McEachran 🔍 In the ever-evolving digital sphere, the decline of third-party cookies has ushered in a new era of challenges and innovations. In the latest Advertising Week article, Mark discusses the pressing issues surrounding 'ID-bridging' - a method that is stirring up the programmatic ecosystem. Find the link in the comments to read more! #DigitalAdvertising #IDBridging #CookieDeprecation #ProgrammaticEcosystem #FutureOfAds

Big screens, bigger results. The convergence of CTV and retail media is giving brands a more effective way to connect with shoppers of all backgrounds. Halli Goddard and Derek Leonard, PhD make some great points about the power of data collaboration in delivering relevant ad experiences for customers and measurable results for brands in this LiveRamp event recap: https://bit.ly/4dlRHbN #KrogerPrecisionMarketing #8451Proud

FYI: Retail media networks and advertisers use measurement to go from guesswork to growth (MarTech): CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail media networks and advertisers use measurement to go from guesswork to growth (MarTech): CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall […] #DOOH #digitalbillboards #digitalsignage

"The post-cookie landscape presents an opportunity to explore new privacy-centric solutions and redefine advertising strategies, establishing a more consent-based and transparent advertising model." 🍪 In AdExchanger's newest article, Co-Founder of Eyeota, a Dun & Bradstreet company and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop discusses the strategies for sustaining addressability in the new data landscape. Kristina highlights that as brands pivot to prepare for the post-cookie world, their paths should be multifaceted, and further illustrates the 4 steps to maintaining addressability in this new environment. Read the full article from the link below 👇 https://hubs.li/Q02xmFZ10