Comscore, Inc.’s Post

What type of ad formats work best on different social media platforms? We’ve done the analysis for you. Our latest benchmark report breaks down how different ad types perform on LinkedIn and Facebook, giving you a clear picture of what works best where. See how your ad formats stack up 👉 https://lnkd.in/dur8HdBG

The only guarantee in social media is that everything will change. VMLY&R’s latest report examines five key social media shifts for marketers to consider in planning for 2024. Learn more: https://brnw.ch/21wExgW

If you need more evidence that video is the best route for social media engagement, take a look at the numbers that a local government agency achieved when they switched over from static ads! 👀 📊 Get ready for your close-up: https://loom.ly/uR4LxfU

According to MarTech, bad weather can increase social media engagement by up to 42%. It’s getting colder—don’t let your business get buried in the snow ❄ Shine a ray of light on the feeds of your client base with First Station Media’s suite of digital solutions! Learn more: 🌥 https://lnkd.in/e-2YhqUq #MediaEngagement #WinterAdvertising #DigitalSolutions

Our Harris Social Stream has had a refresh - sign up and receive the next issue in a week’s time! Run by our in-house social media experts, the Social Stream covers some of the latest updates to your favourite platforms, our Harris Hero which is a top performing client post, and a handy buzzword. Let us keep track of the changes so you don't have to! Sign up here: https://lnkd.in/eGmNRvfP #SocialMediaMarketing #SocialMediaNews #SocialMediaNewsletter

Celebrate #SocialMediaDay by taking a look at Tier One’s comprehensive social media services, from strategy to measurement to content. We help clients align their social media practices with overall business goals — and make sure they stay on top of trends while they’re at it! 📲 https://hubs.ly/Q02DJr2l0

As a top four for accessible social media: Add alt text descriptions to images Use captions on videos Write #PascalCase hashtags Don't use emojis as bullet points

If you don't have a Q4 Meta checklist, you're in luck. ✅ Our Director of Social Media & Programmatic, Bryant Pham, shares what we do to ensure top creative performance all season long. 📈 Check out the blog here 👉 https://bit.ly/472Ti2e #HolidayPreparedness #HolidayMarketing #EcommerceTips #HolidayStrategy #Q4Performance

Perceptions of social media accessibility are generally unchanged over the last several years, according to our latest Screen Reader User Survey (2024). - 11.8% of our respondents say that social media is very accessible - 56.3% say that social media is somewhat accessible - 18.5%, not very accessible - 1.7%, not at all accessible - 11.7%, do not know How can we ensure continued progress in making social media platforms inclusive for all users? #a11y #ScreenReaderSurvey

We wrote a blog about ‘social media’ when it all felt ‘new’ – it’s hard to believe that blog is now over 10 years old! More recently we revisited it to see what advice still applies and what’s changed – swipe through for the headlines then dive into the blog for more insight into how to make social media work harder for you 👉 https://lnkd.in/ecn7TF27   #SocialMedia #SocialMediaAgency #InHouseSocial #CommunityManagement