Comsense Technologies’ Post

What Can MSMEs Learn from Big Brands? Learn how small businesses can leverage the strategies of industry giants like Nando’s, Chicken Licken, and Spotify to drive growth. From culturally relevant marketing to consistent brand experiences across channels, there are valuable lessons MSMEs can apply—without breaking the bank. In my latest blog, I explore how real-time engagement, personalization, and in-moment marketing can take your MSME to the next level. 📈 Read the full post here: https://lnkd.in/dwnkTAPW #DigitalStrategy #MSMEGrowth #InMomentMarketing #LevelUpYourDigital #SmallBusiness #MarketingTips #BrandConsistency #BusinessGrowth

Wondering how Verisk Marketing Solutions and 1st Party Data Enrichment can take your product marketing to a new level? Check out these insights Verisk Product Leader Kyle Hauber shared during our #VIA2023 Consumer Insights & Experiment Summit. Watch more of the conference on demand: vrsk.co/3NMUBv5 #ConsumerInsights #ConsumerExperience #LeadershipInsights #MarketingSolutions #VeriskLeadership

Ignite Industry Influence: Deciphering Share of Voice (SOV) 🚀 Curious about measuring your brand's market impact? Look here! Mastering Share of Voice (SOV) is the answer. In essence, SOV (%) = (Your Brand's Ad Spend / Total Market Ad Spend) x 100. The higher your SOV, the bigger your industry splash! #ShareOfVoice #MarketingMetrics

Product-Market Fit: It's More Than Just Features! True value isn't just what you offer—it's how it fits what your market needs. Are you delivering on all fronts? Functional, Financial, Experiential, and Social? Remember: Your delivered benefit should always outweigh the price paid. That's how you create real value and stand out in the market. What's your value proposition? Is it time for a reassessment? #ProductStrategy #MarketFit #ValueCreation #SUMMi7

Wondering how @Verisk Marketing Solutions and 1st Party Data Enrichment can take your product marketing to a new level? Check out these insights Verisk Product Leader Kyle Hauber shared during our VIA 2023 Consumer Insights & Experiment Summit. Watch more of the conference on demand: vrsk.co/3NMUBv5 #ConsumerInsights #ConsumerExperience #LeadershipInsights #MarketingSolutions #VeriskLeadership

Wondering how @Verisk Marketing Solutions and 1st Party Data Enrichment can take your product marketing to a new level? Check out these insights Verisk Product Leader Kyle Hauber shared during our VIA 2023 Consumer Insights & Experiment Summit. Watch more of the conference on demand: vrsk.co/3NMUBv5 #ConsumerInsights #ConsumerExperience #LeadershipInsights #MarketingSolutions #VeriskLeadership

Ever feel the pressure to measure everything, everywhere, all at once? We know the feeling. Today, Ian Gibbs will be having a frank conversation at MAD//FEST about how and why businesses need to avoid measuring every vanity metric available to them. Marketers require hard evidence for senior stakeholders not only on the return on their marketing investment, but also on the measurement systems put in place to capture effectiveness accurately. Sound familiar? Join Ian on the Brand Innovation stage today @ 4:20pm to unearth insight into proving the value in what marketing delivers for the boardroom. See you there! 👋 #DMA #MeasurementMatters #Insight #MADFEST24

What new things are you thinking of tackling this year? The team at xG has a long list of things. But most importantly, we're building our always-on ABM engine. And answering the question of how to eliminate patchy pipeline with on and off programs. What are you planning for the new year? ;)

Personalization is the name of the game when it comes to a great consumer experience. Here’s what Verisk Marketing Solutions Chief Strategy Officer Eli Schwarz had to say about the importance of personalization during our The Future of Consumer Insights Panel at VIA 2023. Watch the full panel discussion on demand: vrsk.co/3NMUBv5 #ConsumerInsights #ConsumerExperience #LeadershipInsights #MarketingSolutions

📣TBS group becomes opper : a new era begins! 📣 After years of innovation and growth, TBS group is rebranding as opper, reflecting its ambition to become the European leader in media solutions. This change highlights the commitment to clarifying the offering and better supporting partners in monetizing their audiences and content. In this new phase, andzup will continue to play a central role in opper’s data ecosystem. andzup will keep supporting you in prospecting and business generation. The platform remains a customizable, configurable, and scalable tool to assist you in your daily operations. Discover all the details of this transformation in the press release: 👉 FR: https://lnkd.in/eUqteefG 👉 NL: https://lnkd.in/exsmTMxp A new adventure begins, and we’re excited to share it with you! #marketing #communication #media #mediasolutions #agencies #brand #advertising #digitaltransformation #opper #andzup #data