Concentrated.’s Post

We're rounding out our #ClientSpotlight series with one of the latest and greatest - our work with Teds Budz Distribution Co. Rooted in genuine genetics from grassroots cultivators, Teds Budz has established themselves as pioneers of the exotic cannabis realm. Their philosophy is simple - they won't distribute anything they wouldn't personally enjoy. As a family-run, black-owned enterprise, their commitment to quality shines through every small-batch, high-quality flower they offer. When tasked with introducing their newest strain, 'Zuckas,' we knew this project demanded an inventive approach. We aimed to fuse Teds Budz's unique brand identity of offbeat comedy with our own creative vision. Drawing inspiration from the strain's candy-centric theme, we played on the classic candy commercial question, but with a cannabis spin: "How many hits does it take to get to the center of a bag of Zuckas?" The campaign, steered by the quirky "Professor Budz," unfolds in three distinct parts: Part One: "Joints vs Blunts" Part Two: "Bowls vs Bongs" Part Three: "Vapes vs Dabs" (featuring cameos from some of our favorite brands, PAX & Puffco!) Embracing the digital era, each segment was crafted in a vertical video format, tailoring it to platforms like TikTok and Instagram Reels. This strategy ensured we resonated with the modern, tech-savvy audience. For an immersive in-shop experience, we provided Teds Budz's dispensary partners with a horizontal TV edit, enriching the shopping experience for every customer. Embark on this whimsical journey with Teds Budz and get a taste of our innovative storytelling. Explore the Teds Budz ‘Zuckas’ campaign: https://lnkd.in/gSvTsyyy To cannabis brands seeking creativity that stands out, we've got you. Elevate your content. Get Concentrated. 🌐 https://lnkd.in/gJxYJhXc 📱 https://lnkd.in/gNW7vJGz 🐦 https://lnkd.in/gEqiXExg 📖 https://lnkd.in/grjipeEP #ConcentratedProductions #CannabisIndustry #VideoProduction #HeyConcentrated #TedsBudz #DontBeAZucka