I started Golfmak.com in 1997 using the original domain name, 'golfenomics' a special word I created by joining of Golf with Economics. It came from my years in the golf course business and recognizing that each golf course, like fingerprints, was different from any other.
In the year 2000, it was obvious to me that golf was getting itself into a big mess. With every new golf course, the share of golf players was thinning out. For instance, most Florida golf courses in 1997 were bragging 50,000 rounds. Mangrove Bay Municipal Golf Course in St. Petersburg, Florida, boasted over 90,000 rounds over its 18-holes.
One of the driving forces in golf's boom years through the 60's, 70's, 80's and 90's, the baby boomers, but they were aging. It was evident at private country clubs that the membership was aging one year at a time, and it was only a matter of time before their waiting lists to join dried up.
I'm not a rocket scientist but if I have a golf course hosting 50,000 rounds and a new golf course opens nearby, where the heck do you think they will get their players? Some of the stupidest feasibility studies you could imagine were indicating that a new golf course would be hosting 50,000 rounds at 'stabilization' - usually by the end of the second or third year. I know because when I was involved in golf course financing while working at the Hayward Office in Tampa. We placed over $50 million in golf course financing between '94 and 2000. I watched developers and bankers fall for 'phony' studies so they could finance and build residential neighborhood golf courses to get premium lot prices with fairway views. Again. My question was, "Where the hell are the 50,000 rounds coming from?"
In fact, there was a crack in the health of the golf course industry back in 1995 after an article in a Crittenden Golf Report indicated that a great percentage of golf course were having trouble paying their bills.
I've been saying it and I'll say it again. There are millions of Americans who do not play golf who would give golf a try if given half a chance. It begins with a simple invitation to friends and acquaintances to come out to our golf course and learn to play. In fact, here's a conversation I had with a pro who was about to give a free clinic at his country club.
What's your PGA professional staff doing to build member prospects? Does your club have a new golfer program? I mean non-golfing people from outside the club roster.
Is that so hard to do?
Maybe if my name was Nicklaus, Michelson, or Johnson the movers and shakers of the golf world would listen to me. We don't need to be losing 1,500 golf courses over the next few years. If every golf course in the country invited people out to learn the basics of the game and give golf a try the current player shortfall would disappear very quickly.
BTW: what is the only thing golf courses have in common?
The diameter of the putting cup - 4 1/4 inches.
Mike Kahn, Golfmak.com
Great read!