Conferences UK’s Post

🌟HAPPY NEW YEAR TO ALL EVENT ORGANISERS & SUPPLIERS!🌟 Increasing leads as an event professional is crucial for sustained success 💥 . Here are three strategies to boost your leads in 2024: ➡️ Leverage the power of social media platforms to showcase your expertise, share success stories, and engage with your audience. Create visually appealing content, use relevant hashtags, and run targeted ads to reach potential clients. ➡️ Highlight Success Stories: Showcase your past events through case studies and testimonials on your website and social media. Potential clients are more likely to trust your services when they see evidence of successful outcomes. Always ask for reviews whether it's on online platforms such as Google, Yelp, or a written review for your website. Positive reviews build trust and serve as social proof, influencing potential clients' decision-making process. ➡️ Join The Event Site: We have hundreds of event professionals joining every day (you need to be on them), all looking to connect and do business with other event organisers and suppliers. This is your opportunity to get your business in front of new eyes and make connections. By incorporating these strategies into your marketing and networking efforts, you can enhance your visibility, credibility, and ultimately, increase the number of leads for your event planning business in 2024. Comment the word LEAD and we'll send you a link to sign up! #eventprofessionals #growyourbusinesswithus

Once the venue is picked and the date is announced, you get to work on creating experiences that will captivate and engage your attendees. But, have you considered how best to promote and market your event? That's where Launch Marketing Co comes in. Think of us as your email/social/ads/search partner to drive maximum attendance, engagement, and buzz. We work with event owners to create event marketing campaigns that start before you even launch registration. We have a proven system and customizable options for most budgets that have a guaranteed Return on Investment (and Experience)! When your goals include beating last year's registration numbers, finding more exhibitors and sponsors, creating brand buzz, and building a community of attendees turned ambassadors who are raving about their experience long after the stage is broken down, then partnering with Launch to reach those goals is a no-brainer. #eventmarketing #marketingagency #eventsuccess #eventprofessionals #eventbusiness #chicagobusiness #chicago

As an event marketer, it’s crucial to gain and build on the trust of your audience. Once any trust is lost, it’s very difficult to get back. How do you go about building trust between yourself and your audience? Here are some ideas: - It takes time – trust doesn’t come overnight. - Show your audience that you don’t take them, and the time and attention that they give to your events, for granted. - Consistently do what you say you’re going do in your events – if you your audience find that they don’t get what they’re expecting from your events they won’t come back. - Provide value to your audience – if your audience find that they get value from your events – value that helps them achieve their goals – they are more likely to attend future events. - Create some personalization in your events – if audience members find that your event was relevant to their needs, they are more likely to re-attend. This helps build confidence in your audience. - Show your expertise, knowledge, passion and authenticity in your field – if your audience can see you know what you’re doing, it builds trust. - Even outside of your events be consistent in the value you give – engage with your audience, listen to their feedback and respond. - With the feedback you get, adapt your events to your audience’s goals. Make things easy for your audience to find out about future events, to book their place and also to engage with you and others at your events. - Show your audience that you are thinking about them in the planning and delivery of your events. The above also helps you in building a strong event brand. Let me know how you gain and maintain your audience’s trust. Link to full article in the comments. #trust #eventmarketing #audience #eventmarketer #events #shareyaar #shareyaarnow

Keeping your sponsors & exhibitors happy is a crucial piece of your event marketing puzzle. They can: 👉 Help you achieve your attendee acquisition targets. 👉 Elevate your event brand, by association. 👉 Bring their own audience. 👉 Be a key reason for attendance. 👉 Be your main source of revenue. Whilst helping exhibitors achieve their event goals should always be front of mind, you’ve also got to deliver a positive overall experience. Complicated logistics, crappy service, hidden costs and venue issues can all lead to exhibitors being determined to seek alternatives. Here are some of the basics: ✅ Make sure you have an agreed understanding of THEIR goals for the event, and have addressed any mismatch upfront. ✅ Your exhibitor/sponsor portal for managing logistics and accessing event information, is an easy to use one-stop shop. ✅ Provide a dedicated pre-event and on-site support person. BTW a re-booker is not (usually) an on-site support person. ✅ Help them to participate in high-value curated experiences, such as roundtables and customer-focused conference sessions. ✅ Promote them throughout the marketing campaign in MEANINGFUL ways e.g mention the value they bring to the event, rather than just a name-check. ✅ Choose a small number of your most impactful exhibitors and spend time on them. Collaborate on activities that will elevate their brand beyond the event itself. ✅ Book feedback calls with as many exhibitors and sponsors post-event as possible - give THEM space to tell YOU about their experience. Record and share with your team if possible. I don’t think there is anything more likely to foster change than listening to direct feedback. What have I missed? #eventprofs #communitymarketing #exhibitions #events #eventmarketing

Have you started to participate at trade shows and are keen to maximise your investment?   Here are just a few extra tips for a successful trade show: 🎯 Set specific goals for the event and have a clear strategy in place to achieve them. 🎯 Promote your attendance at the trade show beforehand to attract visitors to your stand. Use social media, email marketing, and other channels to spread the word. 🎯 Collect and track lead information effectively and follow up with leads promptly after the event to continue the conversation and convert them into customers. 🎯 Ensure you recruit the right team to man your stand. Not everyone is comfortable talking to strangers and engaging in a busy environment 🎯 Don’t clutter your stand with too many messages and keep your stand clean and tidy. Your stand graphics are so important - ensure your brand and key message is clearly evident to the audience. 🎯 Ensure your stand is fit for purpose and consider having engaging and interactive elements at your stand to attract visitors. Do it right and trade shows can be hugely beneficial, helping you grow your business. #events #eventmarketing #tradeshows #expos #eventmanagement #corporateevents

Heading to any industry events this year? Our platform enables sales and marketing teams to have more valuable conversations with prospects before, during, and after each one. Here's how:- 🟠 Better Insights – whether you're looking to engage decision-makers before an event, or need something intelligent to say face to face, Pearlfinders is your ideal resource. Access forward-looking reports on the real buying intentions of the companies and senior buyers in attendance. So you can make the most of your time. 🟠 Better Data – with the best curated database of marketing, sponsorship and HR budget-holders available - and ready-built exportable target lists of event sponsors - you can contact all your buyers ahead of events, arrange to meet, and then send relevant content afterwards. All GDPR-compliant with 95%+ email deliverability. 🟠 Better Results – Your time and all the costs associated with attending events mean you need to see ROI. Our platform will elevate your outreach at every stage - leading to higher response rates to your emails, more productive sales conversations and better conversion rates. If you're heading to Advertising Week Europe, European Sponsorship Association (ESA) events, Leaders in Sport Week London, Third Sector Awards, or MAD//FEST this year, the Pearlfinders team will be there! To meet up, or discuss access our insights on the brands and budget-holders attending, connect with Alex Satterfield.

🗣️ Event Marketing is a way to reach out directly to new prospects or your target audience to create new connections through interesting experiences. No matter what you do, it is key to know your customers and the target market. It is all about putting yourself, and your product or service, out into the world to be experienced. Event marketing can convert potential clients into repeat buyers by giving them something special, an event with your business or organization that can be enjoyed, shared, and remembered. #beinspired #getinvolved #events #campaigns #networking #marketing #MKTG5519

Considering new ways to reach customers? Event marketing could be your golden ticket! Explore the ultimate guide to event marketing for smart business owners - from reaching new audiences to networking with industry professionals. Share your tips! #EventMarketing #BusinessTips #Networking https://lnkd.in/g4gQZbs2

📢 Maximise your presence at events! The cost of exhibiting at events can be a large chunk of your annual marketing budget and for many the expectation is that all you need to do is book a stand, turn up and the sales will come flooding in. If this is you, you're wrong! Without having a strategy in place to create pre-show awareness, on-site execution and post-event follow up actions you're wasting a huge opportunity. This week we've supported the team at James Hallam Limited, headline partner at the Independent Hotel Show London deliver on their investment to maximise their presence.... but the work started months ago. Pre-event: ⭐ Full event marketing schedule implemented ⭐ Liaison with organisers to schedule pre-event email and comms to their hotelier database ⭐ 5 x LinkedIn social messages ⭐ Creation of onsite competition At event: ⭐ Competition running throughout to increase data collection ⭐ Filmed interviews throughout the event to engage with current and potential clients ⭐ Daily LinkedIn social posts Post event: ⭐ Email to all data collected at event ⭐ Email to all event attendees through show organisers ⭐ Post-event video shared via LinkedIn socials Results: To be announced and shared with team in coming weeks. If you want to understand the results we can help you achieve with your live event activity, send us a DM or book a call with Sam Chance to find out more. A big thank you to the team at James Hallam for working with us. Jackie Knight MCIM David Noble Nick Maddox #eventexperts #maximiseROI #marketingsupport #fractionalmarketingdepartment

Elevating Member Engagement with Innovative Event Marketing! At Association Revenue Partners, we know that events are a powerful way to engage your members and build a sense of community. Whether it's a large annual conference, a virtual webinar, or a local networking event, our innovative event marketing services are designed to maximize participation and impact. By leveraging a mix of traditional and digital marketing strategies, we ensure your events are well-promoted, well-attended, and highly engaging. One of the key elements of successful event marketing is creating an experience that resonates with your audience. We utilize targeted outreach, personalized invitations, and engaging content to build excitement and anticipation for your events. Additionally, our real-time analytics and feedback mechanisms allow us to continuously refine and enhance the event experience, ensuring it meets and exceeds your members' expectations. Let us help you transform your events into unforgettable experiences that drive member engagement and loyalty! What strategies have you found most effective in promoting and hosting events? Share your tips and experiences in the comments below! 👇 #AssociationMarketing #EventMarketing #MemberEngagement #DigitalMarketing #EventPromotion #MarketingStrategy #CommunityBuilding #Industry411 #AssociationRevenuePartners