Anuj Agrawal’s Post

Why Google Ads Matter for Both B2B and B2C Marketing ❗ Google Ads is a powerful tool for businesses, whether targeting B2B or B2C customers. 👉B2B: Google Ads helps B2B companies reach decision-makers at the right time—when they're actively searching for solutions. It’s not about quick sales but building long-term relationships. Effective targeting, with keywords focused on industry-specific problems, positions your business as the solution provider. 👉B2C: For B2C, Google Ads can be more direct. Shoppers are often ready to buy when they search for products or services, so well-placed ads can convert quickly. With dynamic ads and retargeting, you can engage with potential customers across different stages of their buying journey. The takeaway? Whether B2B or B2C, Google Ads provides flexibility, precision, and scalability. Where does your business focus its marketing efforts—B2B or B2C? P.S. If you found this helpful, feel free to share!

The world of business relationships between companies (Business-to-Business, or B2B for short) is considered a particularly complex area. In our latest blog post, we have compiled 12 strategies that promote successful B2B business. One of the points is influencer marketing, which has long been popular in the B2C sector. Do you know of any successful B2B influencer collaborations? Write in the comments! 😉 🔥And if you would like to read more about B2B strategies, click on the link below👇 https://lnkd.in/dHcd_KQ6 #MerakiMarketing #digitalismarketing #kkvmarketing #onlinemarketing #socialmediamanager #marketingsocial #onlinebusiness #marketingdigital #kozossegimedia #brandbuilding #márkaépítés #marketing #digitalmarketing #socialmediamarketing #influencermarketing

ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.... Looking to grow your business? Schedule a free website analysis today: calendly.com/corpseosales #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices

What do you consider a solid new-to-file rate in your affiliate program? I recently had a conversation with a brand about their affiliate program. Over the past 12 months, their channel has brought in 85% new customers. On the surface, that seems really exciting, but when we dove deeper, we uncovered a significant challenge: Why aren't customers coming back? The ratio was the same across other channels as well. This raised a lot of important questions. For instance, what are the current retention strategies? Are there sufficient incentives for repeat purchases? Is the customer experience strong enough to foster loyalty? Personally, I think 85% new customers is too high. While acquiring new customers is crucial, a balanced affiliate program should also focus on retaining these customers and turning them into repeat buyers. This is where diversification comes into play. By diversifying your partner mix, you can create a more robust program that targets both new and repeat customers. Here’s how: -Mass Media Partners: Great for wide-reaching brand awareness and initial customer acquisition. -Niche Content Sites: These can drive highly targeted traffic that is more likely to convert and come back. -Social Influencers: Excellent for building brand loyalty and repeat engagement. -Conversion Rate Optimization: Focuses on maximizing the value of each customer interaction. -Display Ads: Both prospecting and retargeting help keep your brand top-of-mind. -Push Notifications & Text Messaging: Keep customers engaged and informed about new offers. -Email Marketing: A powerful tool for nurturing relationships and encouraging repeat purchases through personalized offers and updates. -Loyalty Programs: Encourage repeat purchases and reward customer loyalty. A balanced approach can significantly boost the Lifetime Value (LTV) of your customers by ensuring they not only purchase once but return again and again. Ready to diversify and strengthen your affiliate program? Let’s chat about how The Partnerships Collective can help you strike this balance and maximize your growth. Drop a comment or message me if you’re interested. Let’s drive sustainable success together! #AffiliateMarketing #CustomerAcquisition #CustomerRetention #LTV #NewCustomers #RepeatCustomers #MarketingStrategy #CustomerIncentives #SustainableGrowth #ThePartnershipsCollective #DigitalMarketing #GrowthHacking #AffiliatePrograms #BusinessStrategy

🧐 Curious about the latest trends shaping the B2B landscape? Josh Howarth’s latest article, “60+ B2B Marketing Stats (2024),” dives into the shifting landscape of B2B strategies and reveals some eye-opening stats. These were the 3 that surprised us the most: 1️⃣ A third of B2B marketers still rely on live events as their top strategy. 2️⃣ Surprisingly, only 0.78% of leads turn into actual deals, highlighting the need for effective lead generation. 3️⃣ Generative AI is being utilized by two-thirds of marketers for content creation, but only 46% collaborate with influencers. These insights and more shed light on where companies are investing their marketing dollars and what really drives results today. If you're in the B2B space, you won’t want to miss this! Check out the full article for a deeper look into the trends that could shape your strategy moving forward: https://lnkd.in/ghJffFAa #B2BMarketing #marketingstats #businessinsights #b2bnews #b2binsights #b2bbusiness #b2bmarketingtips #marketingtips

CPL (Cost Per Lead) is a pricing model where you pay for each user who provides personal details such as name, email, or zip code. Ideal for lead generation, this model ensures you only invest in genuine potential customers, boosting your marketing efficiency and ROI! #kvellmarketing #marketing #affiliate #affiliatemarketing #growyourbusiness #influencer #influencermarketing #marketingtips #marketingadvice #digitalmarketing #onlinemarketing #entrepreneur #business #growth #buildyourbusiness #learnaffiliatemarketing #increasesales #financialfreedom #seo #income #marketingonline

Challenges of B2B Keyword Research: Targeting the right audience is crucial, considering the different needs of decision-makers and end-users. B2B keywords often have low search volumes, but they can bring more qualified leads.h Small keyword databases in SEO tools can be a challenge, as they might not always provide results for niche, long-tail keywords specific to B2B. Using B2B Keyword Modifiers: using specific modifiers to find targeted B2B keywords, such as "corporate," "enterprise," "SME," "startup," and industry-specific terms. Combining these modifiers with seed keywords #seotips #keywordresearch #b2bkeyword #usawebsiteseo #dropshipping

Lead Your Industry with EvettField's New 'B2B Brand Builder' + Increase Brand Awareness + Create Engaging Content + Deploy Programmatic Advertising + Gain Qualified Leads Have you ever wanted to launch an integrated online B2B marketing campaign to attract new, qualified clients, but didn't know where to start? At EvettField Partners Pty Ltd, we’re excited to introduce our latest managed marketing service – B2B Brand Builder – specifically designed for B2B manufacturers in Australia and New Zealand.     🔎 Discovery Workshop We start with a two-hour discovery workshop with you and your key team members. We’ll unpack your business drivers, target audience, market segmentation, buying behaviours and key messages to create a customised campaign plan. 🗞 Content Creation On an agreed schedule, EvettField Partners Pty Ltd will conduct long-form qualitative interviews with key customers and team members. The interviews are transformed into in-depth articles that can be shared on your website, LinkedIn or social media. We’ll also produce branded content, digital postcards and other media assets to drive qualified prospects to your brand. 🤖 Programmatic Advertising Leveraging the insights from your discovery workshop, and our extensive research across B2B sectors, we’ll execute programmatic advertising campaigns targeting your Ideal Client Profile (ICP) on the Google Display Network.    📈 Regular Progress Meetings Your campaign is reviewed in the regular WIP with an easy-to-read dashboard, where you can see exactly how your campaign is performing.   📊 Dashboard report How do you measure the success of your campaign and track performance? EvettField has developed a highly effective ROI model to measure:  + Brand Reach - how often is your brand presented to qualified buyers + Buyer Engagement - how many qualified buyers interact with your brand  + Buying Intention - how many targeted prospects become qualified leads 📲 Secure Your Spot —Limited Availability!  We’re offering this brand-new managed service at an unbeatable price. Book Your Qualification Call Now on +61 2 9299 8883. <Offer Limited to 10 New Clients> https://lnkd.in/gAbAmkUC #B2B #Brand #Marketing #ROI

"Everyone" is not your audience in B2B. Do you have a well-defined ICP that is a specific vertical, specific size of company, maybe very particular product needs? Do you sell a solution that actually isn't a good fit for most businesses? Would only certain kinds of customers would even find what your company does valuable? Your goal isn't to get attention. Your goal is to get the right attention from the right people. How do you get attention that is valuable and that is even capable of converting to an ROI? It's not easy. It's really hard. And I often see marketers messing it up because so many tactics are just not meant for that kinds of targeting. I've seen the assumption that targeting is actually something you do at the bottom of the funnel. That you should only really filter people out by the time they get to a sales call or start filling out a form. But I've also heard horror stories about marketing campaigns that go really well in getting a lot of attention. Then, the sales team is swamped, because so many of the inquiries that they're getting are not from the right kinds of people! They have to go through all these emails, all these forms, find the ones that are even valuable. They might get overwhelmed and miss something. Not to mention that then their website analytics are all messed up. You might be getting a ton of traffic, but if almost none of that traffic is from the right kinds of people, how will you even know which investments to keep making or whether a campaign was successful? It's great that you got attention, but if you sell your services to finance providers and everybody on your website was from a marketing agency, how valuable is that traffic? What value does it give you to have a million hits on your website from people who would never actually benefit you? And it doesn't mean that the only valuable traffic is from people who could become your potential customers. There are many other groups you might want to target. Groups who could lead you to customers or bring your results in different ways, but none of those people should be totally irrelevant. There should be a strategic purpose in earning all kinds of attention through your marketing. Especially in B2B, if you're not selling something that every business under the sun could use, you probably want to qualify people. One of my favorite ways of doing that with marketing is actually kind of easy. It doesn't require very fancy gated forms, a ton of investment, hiring a gigantic sales team or even setting up fancy ads. In fact, you don't have to do much data setup at all.... All you need to do is make content that filters people out by default. Content that is only interesting to people who you want to be interested in your content, filtering people out via the marketing material itself. And how do you make content that filters people out? Stay tuned until the next video 😉   

I think that (pretty much) every B2B company should be running retargeting ads on LinkedIn. Let me explain... It's very unlikely that your customers are going to impulse purchase your product or service. (Which becomes more true the more expensive it is...) Think about it - when was the last time you saw a product or service for the first time and just bought it? More likely you will need 5, 10, or 15+ touch points with your customers before they buy from you. What is the most highly leveraged way of doing that? Retargeting ads. For a few hundred $ per month you can make sure that once your potential customers have discovered you, they never forget you! I'm sure there are exceptions which people will kindly (lol) let me know about in the comments but I believe this applies to 95%+ of B2B companies. #b2b #marketing #growth