CMG (Connective Media Group)’s Post

Shiny new metric 'Average Dwell Time' on LinkedIn, and why it matters. This is the average time someone spends looking at your ad. Great for A/B testing, comparing WITH CTR to know whether your creative or message is hurting your performance. The bottom 2 in this screenshot had the same dwell time but a significant difference in click through. Creative headline was exactly the same with the ad message being the difference, based off both these metrics together I can confidently (emphasis on this) say which one sucks the most and attribute it to the message in the ad not being right for this audience. Anyone seen this and how would you use it? #linkedinads #dwelltime

Human clickbait psychology is fascinating. Reddit Ads allow you to hide your ad behind an obscured CTA. It's genius. For this test (we at Warmly, are starting to experiment with ads but are really new at it) we jolt your heartbeat by alluding to the word "creepy." Then we change your expectation by describing the performance gain. You can learn more but you have to click to reveal. This is the highest performing variant of several so far but isn't the most clicked. Huh? Warmly, shows us the effective on these ads by Most Clicked By ICP. By filtering our website traffic by the Reddit Ad variants AND for our ICP we can see that just because one variant got the most clicks, another has the most visits by our ICP. Judge your ads by # of ICP clicks (and conversion obviously) - not just clicks! #ads #marketing

Your Ad Fatigued? Maybe not; here’s why you could be wrong. What is Ad fatigue? “Ad fatigue occurs when your audience sees your ads so often that they become bored with the content and stop paying attention.” Which often increases your cost of impressions and clicks and decreases your click-through rate. People often think of fatigue based on the amount of run time. That is, how long did this ad run? I tend to disagree! Don’t get me wrong, I’m not saying it doesn’t exist, lol. But from experience, it happens more in larger spending accounts, often because it’s tied to a specific ad angle and not generally broad. -> Sometimes, the problem is that your content has no uniqueness, as you’re jumping on every trend used by another advertiser that is no longer relevant to your audience. -> Other times, it’s because there wasn’t any long-term strategy behind the ads. So your ad stops performing after a few days, and you blame it on fatigue. I’ve seen ads running for over a year while others have a one-week shelf life.  If you make a good ad, it will have a longer shelf life. So rather than considering fatigue from a run time perspective, it’s better to consider it from a spend perspective. P:S - An excellent social media ad running longer doesn’t get fatigued. It only gets stronger. TLDR: -> Ad fatigue only exists in much larger spending accounts  -> Make good ads Does ad fatigue really exist? Let me know your thoughts 😊 #mediabuying #dtcbrands #creativestrategy #metaads #facebookads

GIVE AWAY membership for ProfitMetrics.io I can give away 3 times a 3 month membership from ProfitMetrics. To celebrate the new Shopping Booster tool from ProfitMetrics.io, which lets advertisers run more profitably, prioritize certain products on Shopping Ads, and control how their ad spend is spent React with 𝐏𝐫𝐨𝐟𝐢𝐭𝐦𝐞𝐭𝐫𝐢𝐜𝐬 and I will register your name on the random name picker. #PPC #SEA #Ads #GoogleAds

A 3-step strategy I would use to scale a Facebook ad account to $1K/daily spend with no pixel data. Stage #1: Testing The Waters → Copy ads that work for competitors. → Launch on three 15M size interests. → Analyse and repeat with new creatives or interests. Stage #2: Iterating What Works → Focus on targeting, creatives, or funnels. → Iterate headlines of the creatives. → Analyse the funnel and improve CVR. Stage #3: Consolidating → Consolidate winning structure in CBO. → Advantage+ and advantage shopping. → Continue iterating winners. I just had a successful run where I followed this 3-stage structure and scaled an info product from $3K/daily to $10K/daily ad spend. We tested different setups for 3 months, and the magic happened in a week. It's easy to consolidate if you precisely execute the first 2 stages. If you enjoy posts like this, you might also enjoy my weekly newsletter. Join 500+ media buyers and get one actionable tip per week. https://lnkd.in/dzC-t2v6

In a recent episode of Limited Supply (live at The Whalies!), Nik Sharma asked Bryan Cano of Nood if he uses different attribution models for different channels, and the answer was a resounding "yes."   Nood finds the consideration to purchase period is only 7 days.     To measure the effectiveness of their ads, they need to look at their 1-day click conversions, 7-day click conversions, and sometimes their 14-day click conversions to better understand the truth.    They also look at CPMs, cost to add to carts, new site visitors vs returning etc to make additional assumptions about what is working and what’s not.     Bryan has a few different attribution models that he uses depending on the campaigns he’s running. In general, he prefers to use a combination of the platform’s reported ROAS, his MTA models from Triple Whale, and Google Analytics 4 to better understand his spend.    Because of Triple Whale 3.0’s dashboard, he can now ask questions like “What is the amount of time lapsed between first touch and first purchase for this cohort?” and he can do that on TikTok, Meta, Snap etc. Each one has slightly different user behaviors and consideration periods.    That’s why he uses first click, one-day click conversions as a proxy for how today is performing and seven-day click conversions as a lagging indicator of how the ads today might perform by the end of the week. Bryan also shared that there have been multiple occasions where his one-day click metrics look bad, but his seven-day click looks awesome, so he continues to spend. It’s always a blend of metrics and various attribution models to understand performance on different time frames each day, week, and month.

When Should I Hit the Pause Button? ⏸ Running an ad at the beginning phase for your client always keeps you on edge 😰 Here's why: - You want to get results for them (Pressure) - Scared that they wont be satisfied (Pressure) - Anxious on wasting their money (aaaand More pressure) Hey, it's time to be clear! Set your goals: -I'm going to get them results, and the CPR has to be around $10. -Try to do your best at the beginning (Don't just wing it). Analyzing Results: -If your CPR is $30, it's not looking great. Time to optimize and make changes. -If your CPR is $13, give it a bit more time to see if it improves in the next few days. Keep an Imaginary Margin: -Imagine a safe zone around your results. If your numbers are close to your goal, it's a good sign. If they're way off, it's time to tweak things. Remember, breathe, set clear goals, and don't let the pressure get to you. You've got this! 💪 P.s let me know how long do you keep your ads on till you hit pause! in the comments! 🚀 #FacebookAds #OptimizationTips

3 X 3 Months GIVE AWAY ProfitMetrics.io I can give away 3 times a 3 month membership from ProfitMetrics. To celebrate the new Shopping Booster tool from ProfitMetrics.io, which lets advertisers run more profitably, prioritize certain products on Shopping Ads, and control how their ad spend is spent React with 𝐏𝐫𝐨𝐟𝐢𝐭𝐦𝐞𝐭𝐫𝐢𝐜𝐬 and I will register your name on the random name picker. Next Friday we will announce the winners. #PPC #SEA #Ads #GoogleAds

An Interesting Read 👇 💥 𝐖𝐞 𝐒𝐩𝐞𝐧𝐭 5 𝐋𝐚𝐤𝐡𝐬 𝐎𝐧 1 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 💥  𝑨𝒏𝒅 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒆𝒅 18.4 𝑳𝒂𝒌𝒉𝒔 𝑹𝒆𝒗𝒆𝒏𝒖𝒆 So here is how our first-month conversation went with the client. 𝑪𝒍𝒊𝒆𝒏𝒕: Guys why are you not making new campaigns? Our previous agency used to make a new campaign every second day. 𝑨𝒅𝒊𝒕𝒚𝒂: Yes, actually.... we put 15 audiences in 1 campaign itself. 𝑪𝒍𝒊𝒆𝒏𝒕: But you are not doing anything right now. 𝑨𝒅𝒊𝒕𝒚𝒂: No, we are culling and scaling daily and launching new ads in these adsets itself. 𝑪𝒍𝒊𝒆𝒏𝒕: See I do not have any problem with that, we just need 3.2x ROAS. 𝑾𝒆 𝒕𝒓𝒖𝒔𝒕 𝒚𝒐𝒖 𝒈𝒖𝒚𝒔. 𝑨𝒅𝒊𝒕𝒚𝒂: We are doing our best. Don't worry. Honestly, the first month wasn't good. We hardly generated any ROAS. We start questioning ourselves when we are not able to produce massive results right away. But then we look at a few(50%) of our clients who have trusted us and our process. Some of them have been working with us from 2020. When we see their first month the ROAS is way too low. But when we put a filter of maximum. and see their ROAS, that the first month of ups and downs have no to negligible effect on the ROAS. 𝑻𝒉𝒆 𝒔𝒆𝒄𝒓𝒆𝒕 𝒕𝒐 𝒘𝒊𝒏𝒏𝒊𝒏𝒈 𝒂𝒕 𝑴𝒆𝒕𝒂 𝑨𝒅𝒔 𝒊𝒔 𝒕𝒐 𝒇𝒐𝒍𝒍𝒐𝒘 𝒂𝒏𝒅 𝒕𝒓𝒖𝒔𝒕 𝒕𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒑𝒓𝒐𝒄𝒆𝒔𝒔. ✅ Book a call at www.socioninja.com/contact #digitalmarketing #marketing #socialmedia #digitalmarketing #socialmediamarketing #contentmarketing #facebook #business #ios #testing #facebookads #instagramads #performancemarketing #socialmediamarketingagency

Having issues with getting encouraging results from your ads? Watch this video to find out where you are making mistakes. #ads #thesugarygrowth #socialmediagrowth