CMG (Connective Media Group)’s Post

Blasting out AI-generated content doesn't drive leads and enrollments for ABA companies. Especially new ones. AI can be effective, and maybe even help an established site rank for additional keywords....... But it won't be effective the way most people use it. Why? Because Google ranks articles that have helpful, authentic content that speaks to your audience's needs. Sometimes AI can help with that. But it requires work. A lot of work. And time, since good quality over a longer time horizon renders a site more authoritative. Most importantly, AI often produces highly formal, canned content unless one markedly tweaks and edits the content. Google rightly penalizes people for blasting out generic, AI-written articles. And people--who actually read the content--do, too, by voting with their clicks; they'll click away form the article if it looks inaccurate or like it's designed solely to rank. People can tell if an article is written solely by a machine, especially parents looking for ways to help their child with ASD...... The solution isn't to swear off AI. Instead, it's to use it as part of a well-thought out strategy to create helpful content for parents looking for information about ASD and for solutions. You can leverage AI to markedly increase content quality and output. And we do that; you likely should, too. But we also have a team of 4+ dedicated to writing and editing articles that actually rank. For real. Rant over. #abatherapy #abamarketing #seo #aba

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