CMG (Connective Media Group)’s Post

"The bid strategy is in learning mode; you'll see results when it's out of learning mode."" This statement has some validity, but is often used to cover up poor ad account setup. 14-day learning periods are legitimate for Meta Ads and Google Ads to gather data..But well-set-up ad accounts for ABA companies usually drive results within the first couple of weeks, especially in ABA. If you don't see results quickly, it’s likely due to issues with keyword targeting, bidding strategies, not setting bids/budgets appropriately, or audience settings. We can diagnose these issues with a short, free audit. Interested? Message me to learn more. #seo #ads"

6 Reasons Why I Stopped Using Phrase Match in Google Ads ❌ 1. Ineffective Targeting: Phrase match no longer effectively narrows down your audience. 👎 2. Enhanced Precision with Broad Match: Broad match uses additional signals, making it more precise than phrase match. 🎯 3. Longer-Tail Broad Match Keywords: Use longer-tail broad match keywords (3+ words) with relevant landing pages. 📚 4. Utilize Exact Match Keywords: Add converting and highly relevant search terms as exact match keywords. 👍 5. Granular Data from Exact Match: Exact match keywords provide detailed data and improve Dynamic Keyword Insertion. 📊 6. Semantic Matching by Google: Google now matches through the meaning of keywords, enhancing relevance. 🔍 Conclusion: Switching from phrase match to broad and exact match keywords has improved the precision and effectiveness of my Google Ads campaigns. Embrace these strategies to optimize your targeting and results. #Googleads #Keywords

**🚀 Why Running Google Ads Can Skyrocket Your Business 🚀** Looking to scale your business? Here’s why Google Ads is the game-changer you need: 1. **🌍 Unmatched Reach**: Google handles over 8.5 billion searches daily! Running Google Ads puts your business in front of a massive, engaged audience actively searching for what you offer. 2. **🎯 Precision Targeting**: Reach the right customers at the right time. With advanced targeting options, Google Ads ensures your message hits home, driving qualified leads directly to your site. 3. **💡 Data-Driven Insights**: Google Ads provides real-time data on what's working and what’s not. Optimize your campaigns on the fly to maximize ROI and scale your business efficiently. 4. **💥 Fast Results**: Unlike organic strategies that take time to build momentum, Google Ads delivers immediate visibility and fast results, helping you scale quickly. 5. **📈 Flexible Budgeting**: Whether you’re a startup or an established brand, Google Ads fits your budget. Start small, test, and scale as you grow. Ready to take your business to the next level? 🚀 Invest in Google Ads and watch your growth soar! #DigitalMarketing #BusinessGrowth #GoogleAds 📞+91-7737861358 🌐 www.cognivic.in

🚀 Use a Google Ads Account Audit to Boost Success! 🚀 Hey LinkedIn fam! Wondering how to boost your Google Ads game? Conducting an account audit can work wonders! Here are some key outcomes: Boost Performance: Find what works and what doesn't, reallocating resources for better results. Save Costs: Cut wasteful spending, improve ROI, and make every penny count! Target Smarter: Reach the right audience with precision targeting for higher engagement. Craft Better Ads: Tailor your messaging to resonate with your audience for maximum impact. Improve Quality Score: Enhance ad relevance and user experience for better ad placement. Discover Growth Opportunities: Uncover new avenues for expansion and business growth. Stay Compliant: Ensure your ads follow best practices to avoid issues and setbacks. Make Informed Decisions: Use audit insights to drive data-backed strategies and decisions. Ready to take your Google Ads to new heights? Let's audit and soar! 🚀 #GoogleAds #DigitalMarketing #Optimization #MarketingStrategy

Struggling with Google ads? Here's Why Your Leads Aren't Rolling In! Ever feel like your Google Ads investment isn’t paying off? You're not alone. Here are some key reasons why your ads might not be generating leads: 1️⃣ Targeting Issues: Reaching the wrong audience? It's time to refine your targeting strategy. 2️⃣ Weak Ad Copy: Is your message compelling enough? Stand out with powerful, engaging content. 3️⃣ Landing Page Experience: Are visitors bouncing off your landing page? Ensure it’s user-friendly and aligned with your ad. 4️⃣ Budget Allocation: Spending too much or too little? Optimize your budget for better results. 5️⃣ Lack of A/B Testing: Not experimenting with different versions? A/B testing can reveal what truly resonates with your audience. Boost your leads by addressing these common pitfalls. Ready to turn your Google Ads into a lead-generating machine? What are your thoughts on these?

Done with an enlightening Google Ads course that touched on negative keywords in improving ad performance! Negative keywords are a force to be reckoned with in Google Ads. They help in defining the audience right, reduce unnecessary impressions and ensure that our ads are reaching to the maximum relevant target. I realized that through defining certain words and places to allocate my ads, I can determine exactly when and where they appear, making sure everything is timely and well-placed. The ability to use negative keywords in both broad and exact match targeting is a game changer for how I leverage Google Ads. I have since learned that updating negative keyword lists should be a common practice to keep ad campaigns running efficiently. Stoked to apply these newfound learnings and see positive results in my ad performance. Are You Using Negative Keywords in Your Google Ads Campaigns? ! #GoogleAds #PPC #DigitalMarketing

5 Benefits of Using Google Ads Over Facebook Ads🧵 1️⃣ Search Intent Targeting : Google Ads capture high-intent users searching for specific products or services, leading to higher conversion rates. 2️⃣ Vast Network Reach: Access audiences across Google Search, YouTube, Gmail, and partner sites, expanding your brand's visibility. 3️⃣ Advanced Analytics : Get detailed insights and accurate tracking to measure ROI and optimize campaigns effectively. 4️⃣ Flexible Budgeting : Set and adjust daily or monthly budgets to manage ad spend efficiently, suitable for any budget size. 5️⃣ Smart Bidding : Utilize machine learning for real-time bid optimization, enhancing ad performance and conversions automatically. Switch to Google Ads for precise targeting, broader reach, & superior analytics in your marketing campaigns. #GoogleAds

*Feeling Blindsided by Your Google Ads Competitors?* Ever wished you could peek behind the curtain and see your competitors' Google Ads strategies? Well, there's a powerful tool that can help – and it's relatively new! The Google Ads Transparency Centre (launched June 2023) allows you to see verified advertisers' active ads, including the messaging, images, videos, and even the platforms they're using (think Search, YouTube, Google Shopping, and Google Play). In my latest blog post, I explore how I leverage this tool to: ✔Uncover Hidden Competitor Insights: Discover ad formats, keywords, and targeting strategies to refine my approach. ✔Craft Compelling Ad Copy: Analyse what resonates with the target audience to create impactful messages. ✔Optimise Landing Pages: Ensure a seamless user experience by connecting with the intent generated by competitor ads. ✔Make Smarter Platform Choices: Tailor my strategy to maximise reach and engagement across different channels. ► Read more here: https://wix.to/pD36CjH ◄ How do you feel about this tool? hashtag #googleads hashtag #ppc hashtag #competitorinsights hashtag #transparencycentre hashtag #digitalmarketing hashtag #newblogpost

Old Way of Google Ads: Manual bidding for each keyword Broad match keywords with minimal refinement Generic ad copy across all campaigns Single landing page for all ads Sporadic performance reviews Limited use of automation New Way of Google Ads: Smart bidding strategies for optimized performance Laser-focused keyword targeting with negative keywords Dynamic ad copy tailored to audience segments Customized landing pages for different campaigns Continuous A/B testing and optimization Leveraging AI-driven automation for scaling Which approach are you using?

7 Key Tips for Mastering Google Ads Google Ads can be a game-changer, but success requires strategy and ongoing optimization. Here are 7 essential tips to elevate your Google Ads game: 1. Make a Plan and Understand Your Audience: Deep research into your target audience is the foundation of any successful campaign. 2. Use Exact Match Keywords: Precision in targeting ensures your ads reach the right people at the right time. 3. Write Compelling Ad Copy: Stand out by focusing on clear benefits and strong call to action. 4. Leverage Ad Extensions: Increase your ad’s visibility with site links, call buttons and more. 5. Set Up Conversion Tracking: Data-driven decisions are key. Don’t fly blind. 6. Optimize Landing Pages: Ensure a seamless experience from ad clicks to conversion. 7. Test, Analyze, Repeat: Continually refine your strategy for better results. Google Ads requires constant learning and adaptation. Remember these tips, and you’ll be on your way to greater success in your campaigns. Do you need any help with your Google Ads campaigns? Send me a message. #GoogleAds #PPC #DigitalMarketing