A few weeks ago, Jess Farnham and Allen White were on a panel as part of a workshop with J'adore Models alongside boohooMAN.com, Sculpt Activewear, and Henosis. 🙌 They delivered a talk on the growth of UGC as well as an overview of our influencer work with brands such as Avon! Check out what they got up to on the day 👇
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Thrilled to see Social Samosa cover our dynamic activewear campaign! 🌟#GOACTIVE We took things to the next level with mega influencers, visually striking CGI videos, and the dazzling Mrunal Thakur to showcase our collection. Their in-depth article explores how these elements came together to create a campaign that stands out. Read more about our approach here: https://lnkd.in/gnaH33J2 🚀💖 #GoColors #ActivewearCampaign #CGI #MrunalThakur "
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Strategic Integrated Communication Expert | A Brand Aesthetic Storyteller | Ghost Writer *American Communication Association Member
She made some really great points here. I’ve been seeing this as well as it relates to the over saturated influencer models. The shortened trend cycles are going to get even tighter with Ai. Check out my newsletter talking about how Ai will impact marketing strategy and influencer heavy marketing strategies. #marketing #luxurybrands #luxurymarkets #influencers #influencermarketing #Aimarketing #trends #gucci #tiktok
TikTok · kathryn Walker
tiktok.com
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Business Administration - International Business Student | Passionate About Digital Marketing and Trends
Social Media Do really influences people A LOT If we could talk about one thing, just one thing that is very popular around tiktok and instagram until now or may be for a period of time was the adidas shoes (sambas, spezial, gazelle, etc,.). 👟 Initially, they seemed like just ordinary flat shoes to me, but after seeing countless reels and TikToks, I decided to get a pair myself. These shoes are fantastic and have unexpectedly become a source of joy. However, they do cause a lot of pain to your feet (Achilles Tendon) for the first few days but people still get them. This experience highlights how social media trends can shape our perceptions and even bring a bit of happiness into our daily lives. #SocialMediaInfluence #Adidas #TikTokTrends #InstagramReels #FashionTrends #ConsumerBehavior #Marketing
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Thrilled to share some exciting news about my work with Halberd, a suitable fashion brand! 🎉 After executing a focused Pinterest marketing strategy for HallBerd - Fashion Peaks, we’ve seen fantastic improvements in their overall performance: 📈 Profile Performance Boost 💬 Increased Engagement 👥 Audience Growth It’s amazing to see how a tailored approach can elevate a brand's visibility. If you see any further insights for their audience or ideas on how to keep the growth going, feel free to share your thoughts in the comments! Looking forward to continuing this upward trajectory! 🚀 #FashionMarketing #PinterestGrowth #DigitalStrategy #ClientSuccess #Halberd
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👟💬 Exciting news in the world of sneakers! 📱🌟 Social media has truly revolutionized the way we interact with our favorite sneaker brands and stay up-to-date on the latest releases. From exclusive drops to behind-the-scenes glimpses, platforms like Instagram, Twitter, and TikTok have become indispensable for sneakerheads worldwide. Whether you're a fan of classic brands like Nike and Adidas or prefer to explore niche labels, social media provides a direct line of communication between brands and consumers. It's a space where creativity thrives, trends are set, and communities come together to celebrate their shared passion for kicks. How has social media influenced your sneaker journey? Share your favorite sneaker moments or collaborations that you discovered through social platforms in the comments below! Let's keep the conversation going and continue to explore the intersection of social media and sneakers. 👟📱 #SneakerCulture #SocialMedia #Sneakerheads #Sne
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Ever wondered what a sneaker brand can teach us about social media strategies? 👟✨ Combine fashion and social media and I am in, deep! So let's talk a little bit about the Adidas Samba phenomenon – from the explosive TikTok views to the strategic fall collab with Wales Bonner that substantial increased the popularity in the Samba, making the demand for the shoe increase by 80%.. Just like Adidas, if done strategically, your brand can ride the social media wave by staying relevant with timely topics. It is all about connecting with your audience. In a world of fleeting trends, be the Adidas of your industry. Adaption is key! #TikTokTrends #SocialMediaMarketing #SocialMediaStrategy #AdidasSamba
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Headhunter| Redefining recruitment standards | Catchin' Talent | Events, Creative, Advertising & Marketing space💥🔥
The Buzz: Calvin Klein's latest underwear campaign with Jeremy Allen White is lighting up social media👀! In just 48 hours, the brand generated $12.7 million in media exposure🫣. And now it has over 20.5 Million views!!! (15th jan) Woah... Shot by famed photographer Mert Alas and styled by Emmanuelle Alt, the campaign quickly went viral after its Jan. 5 release. On X (formerly Twitter), White was one of the most talked about topics. Calvin Klein's first TikTok video teasing the campaign now has over 4.5 million views and counting.😳 The Takeaway: Calvin Klein shows the power of leveraging celebrity and influencer partnerships. Combining a rising star like White with top creative talent created huge buzz and impressions. The sexually suggestive but tasteful images also sparked conversation, driving trending hashtags and organic reach. For other brands, it's a great case study in generating viral attention through provocative and personality-driven campaigns!!! Let me know if you have any other thoughts on this recent marketing win for Calvin Klein! #calvinklein #JermeyAllenWhite #socialimpact
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What's all this fuss over a cup? The marketing strategy behind the Galentine's Collection #StanleyTumbler is the key to this viral brand's success: embracing scarcity, collaborating with popular artists and brands, leveraging affiliate programs, and working with TikTok influencers. https://lnkd.in/geyim76N #brandidentity #digitalamarketing
The Stanley cup craze: How a 110-year-old company went mega-viral
today.com
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Tip of the week #67 with Marketing4ECPs "Consistency in branding is essential for building trust and recognition among your audience" #opticalprism #opticalprismmagazine #eyewear #eyecare #tipoftheweek #Marketing4ECP
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Our favourite viral video of the week - Peachy Den's collaboration with TikTok and YouTube star, Olivia Neill 🏆 🤝 A brilliant example of an effective influencer and brand collaboration that people want to watch! Why it works: ✅ Aligns with the influencer's niche. Olivia Neill is a fashion influencer who has been training to be a pilot - we even see her fly a plane in the video! ✅ Taps into a popular cultural moment, which is the iconic fashion sequence from The Devil Wears Prada, evoking a sense of nostalgia from their target audience. ✅ It's very subtly branded, and doesn’t try to shoe-horn in brand messaging. ✅ The production quality is top-notch, from the colour grading to the seamless transitions, and includes music that fits perfectly. ✅ It's had over half a million views on TikTok alone! 🎉 #InfluencerCampaign #Campaign #Creator #Marketing #Influencer #SocialMediaAgency
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