Hamid Ali’s Post

Here are some updates from the Amazon Community as of April 21, 2024. First, don't underestimate the power of a compelling brand story, even for smaller D2C brands. It can boost traffic and engage customers. Adding callouts to your packaging is another simple way to guide shoppers to key product features and increase conversion rates. On the technical side, ad placements and costs are shifting, with Rest of Search CPCs potentially surpassing Top of Search. Sellers should regularly adjust their bidding strategies for better ROI. Additionally, Premium A+ content and expanded SB Campaigns offer new targeting options that can improve conversion rates. These updates highlight the importance of adaptation. Leveraging the latest tools and strategies will help sellers stay competitive and increase sales. Learn more: https://georges.blog/ #itsalwaysdayone #amazon #amazonfba #updates #DigitalMarketing #ecommerce

Elevate Your Brand on Amazon with a Brand Store Brand Stores offer a unique platform to showcase your full product range, engage customers, and drive sales. Let's dive into the key steps: 1. Access & Checkup: Brand Stores are managed through AMS, accessible via your existing account. Verify your Brand byline linking to your store (organic traffic from PDPs!). 2. Shorten Your URL: Say goodbye to long URLs! Submit a request on Vendor/Seller Central for a custom, user-friendly link. 3. Drive Traffic: On-platform: Leverage Sponsored Brands campaigns with Brand Store landing pages (home or subpages). Utilize display ads too! Off-platform: Bring external traffic from social media, blogs, or websites using source tags to track performance. 4. Optimize & Analyze: Keep your store fresh with new launches, customized pages, and engaging content. Track key metrics like visitors, sales, and traffic sources, available at a page level for deeper insights. #ecommerce #amazonads

We've got 10 updates from the Amazon Community as of April 14, 2024. Streamline ads with a focused one-campaign-per-ASIN strategy and reduce shipping costs by optimizing packing and ensuring full pallet shipments. Also, uncover real stock availability by adjusting listed quantities, and refine your ad strategy with negative targeting in Sponsored Display to exclude irrelevant ASINs. Boost your product visibility and sales by focusing on high-conversion keywords and maintaining sufficient stock levels to avoid sales throttling. Overcome operational fears and focus on benefits over features to resonate more with your customers. In conclusion, implementing these tactics will help you optimize your operations and stay competitive on Amazon. Adapt to these changes to drive efficiency and profitability in your Amazon business. Learn more: https://georges.blog/ #itsalwaysdayone #amazon #amazonfba #updates #DigitalMarketing #ecommerce

Retail Media Search - Amazon vs. Rest of the World. Who gets how much of the Pie? 🍰 In 2023, the US Retail Media Search Ad market reached a whopping $28.54B. It's stunning to see how much of that Amazon is capturing - a massive 82.6% market share! 🤑 What's their winning formula? Relevancy, ad inventory, and an open ecosystem that drives incredible results. 🤩 Amazon's Sponsored Products are often as relevant as their organic products, and they can display 5x more sponsored products than many other retailers. Plus, Amazon allows 100+ demand partners to connect directly via their ads API, creating an open ecosystem that keeps advertisers and brands happy. Want to catch up and supercharge your Sponsored Products? Use the Crealytics Retail Media SSP.

Amazon Prime #Day is just around the corner and It's going to be a massive event with 4-5X the more traffic than usual for several brands across the country. We, at ETML, are committed to ensure that you're fully prepared to maximize your sales this season. Hear what Ayush Pateriya, Lead, Business Strategy & Analytics, ETML, has to say when it comes driving unmatched growth for your brand this year. Watch the video as he delves deeper and touches upon the crucial levers to optimize for the Prime day sale in context to your brand: -Boost Brand Awareness via targeted SD and SB campaigns -Keyword Mastery around SP campaigns -Staying Ahead of the Competition with strategic SD campaigns -Inventory management -Bidding Optimization -Data-Driven Decisions and meticulous retargeting -Importance of starting big with Day 1 domination With a well-defined plan and your incredible products, you're primed to conquer the Prime Day and smash your sales goals! Let's make it a Prime Day to remember! #amazon #primeday #marketplace #growth #performance #branding #digital

Amazon Community Updates as of April 16, 2024: Optimizing the main image is crucial for enhancing click-through rates, and using Amazon's new Search Query Data can sharpen your search strategies and increase product visibility. However, recent fee increases and policy changes have met with seller disapproval, suggesting Amazon might need to reconsider some strategies. Additionally, changes in advertising, such as the evolving role of match types in Sponsored Brand ads and the importance of precise product targeting, demand agility from sellers. Operational strategies, including the new Quantity Discounts and the benefits of a hybrid FBA/FBM strategy, highlight the need for adaptable fulfilment methods. In summary, sellers must stay informed and flexible, optimizing listings and adjusting to new policies to thrive on Amazon’s competitive platform. Strategic planning in response to these updates is key to sustained success. Learn more: https://georges.blog/ #itsalwaysdayone #amazon #amazonfba #updates #DigitalMarketing #ecommerce

🚀 Attention Amazon Sellers! 🚀 Exciting news from Amazon! They've just rolled out Location Targeting capabilities for Sponsored Display ads, which could change how you advertise. Here's how to make the most of this update: 🎯 Understand the New Features: - Now you can target ads by city, state, zip code, and DMA (Designated Market Area). - This means you can be more precise with your ad spending. 📊 Gather Your Data: - Get your all-orders report from Amazon. - Look closely at zip codes to find out where your customers are. 💡 Strategize Your Campaigns: - Use Sponsored Display ads to target the zip codes you've identified. - Focus more on areas where you're already doing well and try expanding into areas where sales are lower. - Be ready to adjust your strategy based on the data you gather. 🔄 Optimize Continuously: - Keep refining your targeting as you collect more data. - The goal is to make your ad spending as efficient as possible. This is your chance to get ahead of the competition! #AmazonPPC #AmazonSellers #AmazonAdvertising #AmazonFBA #AmazonSeller Don't wait—take action now to boost your Amazon sales!

Amazon Ads: Sponsored Products vs. Sponsored Brands vs. Sponsored Display 🚀 Sponsored Products: Get your products directly in front of shoppers as they search and browse. It’s pay-per-click, so you only pay when they click! Ideal for boosting individual items and driving conversions fast. ✨ Sponsored Brands: Showcase your brand at the top of search results. This ad format lets you feature a custom headline, your logo, and a collection of products. Perfect for building brand awareness and loyalty! 🌍 Sponsored Display: Retarget potential customers across Amazon and beyond! These ads appear both on and off Amazon, helping you re-engage shoppers even after they leave. Choose wisely and watch your sales soar! #AmazonAds #EcommerceMarketing #DigitalAds #AmazonSponsoredProducts #SponsoredBrands #SponsoredDisplay #EcommerceGrowth #PPC #AdStrategy #BrandAwareness #MarketingTips #AmazonFBA #OnlineRetail

𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐎𝐮𝐭𝐩𝐞𝐫𝐟𝐨𝐫𝐦 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧? Ever wondered why some sellers seem to dominate the Amazon marketplace while others with similar or even better products struggle? 🤔 After a detailed audit of various Amazon listings, I've noticed a recurring theme among underperforming sellers. Here’s a quick checklist of common issues that might be holding you back: - Are your main and secondary images optimized to grab attention and convert viewers into buyers? - Does each image highlight key features and benefits? - Is your product description engaging and informative? - Are you utilizing bullet points effectively to communicate value? - Are your ads targeting the right audience? - Are you utilizing all available ad types and placements to their full potential? Sometimes, even minor tweaks in these areas can make a massive difference in performance. If you're seeing competitors with fewer reviews and less visibility outperforming you by significant margins, it might be time to re-evaluate your approach. ----------------------------------------------------------------------- 📩 - 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 1000$+ 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻 𝗮𝗺𝗮𝘇𝗼𝗻? 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗳𝗿𝗲𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗮𝘂𝗱𝗶𝘁 𝗮𝗻𝗱 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗹𝗹. #amazonfba #amazonppc #amazonadvertisement #amazonppcexpert

"We've got someone in the office who manages our Amazon Ads" That's fine.  Actually I'm being polite... it's really 𝗻𝗼𝘁. 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 𝗹𝗲𝘃𝗲𝗿 𝗮𝗻𝗱 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝘄𝗮𝘀𝘁𝗲. So why give it to someone unqualified? Few things have evolved as quickly as Amazon Ads over the past few years. That's why you need a specialist who is fully invested in the ecosystem and the constantly evolving ad-types, targeting and strategies. Not someone in the office who has done a quick course on Udemy and has responsibility over a dozen other things. Out of the many nuances that make up Amazon, advertising is one of the biggest specialisms. So resource it accordingly. Do you agree? --- 👋 If you are discovering me with this post; I'm James. I've been involved in online retail since the year dot-com and manage a unique team of Amazon experts bringing clarity and profitability to 1P Vendors. 🔔 follow me for daily Amazon tips and drop me a message if you need help with your strategy. #amazon #brandstrategy #d2c #dtc #ecommerce #marketplaces #onlineretail #retail #retailstrategy #amazonvendor #amazonseller