Let's talk packaging, colour, and psychology today!! 🧠 When Nature's Path Foods #LoveCrunch first launched their "Dark Chocolate Hazelnut Butter" granola, the packaging was yellow-beige colour 💛 My brain immediately linked it to "Banana"🍌 and thought it was "Chocolate Banana Bread"🍌🍫 Just the other day, I walked down the cereal aisle and saw the #NewLook 👀 Same flavour but.. New colour --> Purple 💜 (Good move, NP team 👏) 🤓 According to some online sources, Purple packaging can mean: 1️⃣ Luxury and quality 2️⃣ The product is unique and original 3️⃣ Because purple foods are high in antioxidants; just like dark chocolate Hippie Snacks also recently launched their #New "Granola+" (ie. high fibre and high protein). And surprise!! The Chocolate Granola Cluster is purple 💜 What are your thoughts on purple packaging?? Would you go w 1, 2, or 3??
Such a small change but I like
The purple definitely pops. Looks great
Both look great! Purple stands out more!
Account Manager - Retail Design - BGI Retail/TC Transcontinental
5moLove "Love Crunch". I buy it all the time!