Connie Leung’s Post

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Analyst

Let's talk packaging, colour, and psychology today!! 🧠 When Nature's Path Foods #LoveCrunch first launched their "Dark Chocolate Hazelnut Butter" granola, the packaging was yellow-beige colour 💛 My brain immediately linked it to "Banana"🍌 and thought it was "Chocolate Banana Bread"🍌🍫 Just the other day, I walked down the cereal aisle and saw the #NewLook 👀 Same flavour but.. New colour --> Purple 💜 (Good move, NP team 👏) 🤓 According to some online sources, Purple packaging can mean: 1️⃣ Luxury and quality 2️⃣ The product is unique and original 3️⃣ Because purple foods are high in antioxidants; just like dark chocolate Hippie Snacks also recently launched their #New "Granola+" (ie. high fibre and high protein). And surprise!! The Chocolate Granola Cluster is purple 💜 What are your thoughts on purple packaging?? Would you go w 1, 2, or 3??

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Laura Ferrell

Account Manager - Retail Design - BGI Retail/TC Transcontinental

5mo

Love "Love Crunch". I buy it all the time!

Lindsay O'Donnell

🍋Building Food Brands🍋Agency Owner 🍋Marketer Director 🍋Entrepreneur 🍋Educational Speaker 🍋Food Marketing Expert

5mo

Such a small change but I like

Josephine C.

Regional Operations Manager

5mo

The purple definitely pops. Looks great

Ryan Simone

Packaging Specialist

5mo

Both look great! Purple stands out more!

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