We help B2B companies produce confident video campaigns | Founder @ Studio Lewis | Social ads, customer testimonials, explainers, events | 224 videos and counting
If you're seeing this, I'm likely in the midst of production day (Mon/Tues)! Here are 3 guideposts I've learned to make sure every production is a home run 👇 ⚡ Listen to (and empower) the client on set I used to be bad at this. Thinking I knew best 🫣 But now, I put this at the top. I'll never know someone's business better than the person IN the business. Every one of my clients gets a monitor so they can see exactly what's being recorded on the camera. And they're free to tap me on the shoulder to give me insight into how to make this video shine brighter. After all, production is, like, the biggest group project ever. 🎥 Get more shots than you think you need You don't get another chance at production day. And it feels terrible when you don't have that "one shot." I always try to get at least 2 takes of every shot & spend any extra time on additional footage (wide shots, close-ups, reactions, etc.) And the reason I have extra time is because I... 📖 Overprepare, overprepare, overprepare Anyone who knows me, like really knows me, knows organization drains me. But it's not an option when it comes to production. - Call sheets - Schedules - Shot lists - Props list - Scripts (w/ extra copies) All in a big ol' clipboard I carry with me all day. The way I see it- the more time you put into pre-production, the smoother production is. 🧠 What's something you've seen agencies do on set do that really impressed you? PS. It's production week! And I've lots of lessons to pass on. I'll be sharing a lot more tips for hosting your OWN production this week.