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Promise after promise, year after year, and Google has done it again: Third-party cookie deprecation in Chrome is delayed! Check out what it means for the advertising industry: https://ow.ly/vkFt30sCflo #Adtech #DigitalAdvertising

Big shocker, Google is delaying cookie-depreciation 🤥 but my question is, why does it even matter? There are 3 types of people in this world: 1. 🌈 🦄 "Ignorance is bliss" - These people don't understand what a third-party cookie is nor do they understand/care what happens when it goes away. 2. 🙈 🙉 "Out of sight, out of mind" - These people understand the implications but it's simply not a priority. No pressure from executives. 3. 👷♂️ 👷♀️ "Let's work this out" - These people have been [painfully] on the bleeding edge experimenting with cookie-less solutions. But my thought is, regardless of when Google finally deprecates the cookie from Chrome (tomorrow, next week, or 10 years from now), signal loss exists T-O-D-A-Y❗ Your ability to target, measure, and attribute is already impacted by an incomplete picture. Yes while Chrome is a big puzzle piece, I would argue the other pieces on their own creates a gaping hole in your strategy. If third-party cookies is a huge part of how you run your business, you need to already be working on finding an alternative solution. Thinking that Google kicked down the road doesn't actually "buy you more time" to figure something out--- that time expired years ago. Kelly Leger - Massie Vinny Chisari Maziar Sattari Briggs Davidson Chrissie Del Tatto Kathleen Ollen

Promise after promise, year after year, and Google has done it again: Third-party cookie deprecation in Chrome is delayed! Check out what it means for the advertising industry: https://ow.ly/KHpl30sBYA5 #Adtech #DigitalAdvertising

Promise after promise, year after year, and Google has done it again: Third-party cookie deprecation in Chrome is delayed! Check out what it means for the advertising industry: https://ow.ly/q5AM30sBSo6 #Adtech #DigitalAdvertising

Promise after promise, year after year, and Google has done it again: Third-party cookie deprecation in Chrome is delayed! Check out what it means for the advertising industry: https://ow.ly/lIj330sBRcg #Adtech #DigitalAdvertising

📢 Google scraps third-party cookie deprecation plans! 📢 Google has announced that third-party cookies on Chrome are here to stay - but with a twist. Instead of phasing out third-party cookies, Google is rolling out a privacy prompt that allows users to set their preferences for how their data is used across all Google services, which can be adjusted at any time. Click the link below to learn the implications this has for marketers, advertisers, and consumers alike, and discover how to navigate these changes effectively. #googleupdates #thirdpartycookies #technews #googlecookieupdate 

Promise after promise, year after year, and Google has done it again: Third-party cookie deprecation in Chrome is delayed! Check out what it means for the advertising industry: https://ow.ly/XSww30sBUh3 #Adtech #DigitalAdvertising

Promise after promise, year after year, and Google has done it again: Third-party cookie deprecation in Chrome is delayed! Check out what it means for the advertising industry: https://ow.ly/uUXI30sC28P #Adtech #DigitalAdvertising

Google Won’t Pull Cookies In 2024 after all... Third-party cookie deprecation truly is a tale of “The Boy Who Cried Wolf”. After twice delaying its self-imposed deadline to drop cookies on Chrome, Google announced on Tuesday that it will push its cookie deprecation deadline for the third time – after promising it wouldn’t. In an official statement, Google says the UK Competition and Markets Authority (CMA), the antitrust regulator keeping close tabs on the Chrome Privacy Sandbox, needs “sufficient time to review all evidence including results from industry tests.” ...or maybe it's so Google can make more progress on their #retailmedia offering? #conspiracy #rumours #google #cookies #thirdpartycookies #1PD #3PD #advertising #programmatic #marketing #adtech #martech #data #CDP #cleanroom #trademarketing #shoppermarketing #ppc #chrome #cookiedeprecation https://lnkd.in/gczhcpG2

Promise after promise, year after year, and Google has done it again: Third-party cookie deprecation in Chrome is delayed! Check out what it means for the advertising industry: https://ow.ly/hqep30sBUVe #Adtech #DigitalAdvertising